What is the Internet Of Things?
Alike human beings, when “things” i.e. devices, apps and other objects with embedded electronics, sensors, or software access the internet to communicate with each other for sending and retrieving data in real-time, then it is known as ‘Internet Of Things’.
By providing the real-time event data, IoT introduces the possibilities to create new connected customer experiences which is the basic goal that every company wants to achieve. For achieving this goal, the company needs to connect its physical assets to its customer experience.
Here is where the Salesforce IoT comes into the picture.
What is Salesforce IoT?
Salesforce IoT is a platform that connects the IoT with Salesforce i.e., you can now directly store and process the data coming from the connected devices into your CRM and automate personalized actions on the basis of that data, which in turn help you create more enriching and relevant customer experiences. For example, you can keep track of your product’s lifecycle by collecting data from them and informing your customer about the due maintenance of the product. Salesforce IoT makes this so easy.
There are three key components which help Salesforce IoT to create real-time connected customer experiences:
Salesforce IoT Orchestration Engine is a low-code technology that allows a developer or admin to turn a business or customer problem into a set of defined rules that use state-based logic to create associated customer actions.
That’s why Salesforce IoT is easy to use because you can create rules-based automation for any connected device just by using point and click approach.
A context specifies the data that orchestration can access. Salesforce IoT gives you the power to combine the customer data that you already manage in your CRM with the streaming event data.
Salesforce IoT actions are defined by the automation of output into one of the core Salesforce Business Applications (Service, Sales, Communities, etc) using the generated data by Salesforce Orchestrations. For example, a local car dealership can trigger proactive sales campaigns when connected cars reach a certain mileage threshold.
We’ll discuss some proactive use cases for Salesforce IoT Explorer Edition in the next article.