Everything To Know About Dreamforce 2025

Since 2003, Dreamforce has been an event where Salesforce community members come together to connect, collaborate, and celebrate customer success and groundbreaking innovation announcements, as the Salesforce Dreamforce 2025 event is around the corner. Here’s your ultimate guide for everything you need to know about the event. So let’s begin!

When is Dreamforce 2025?

The event will take place at the Moscone Center in San Francisco from October 14 to 16, 2025. If you’re unable to attend in person, you can join virtually through Salesforce+. 

Please note that attendees must be 18 years or older. If you have already registered but are unable to attend, you can request to substitute another attendee. Substitution requests can be processed without any additional fees until Friday, September 12, 2025. After that date, a $100 transaction fee will apply for substitution requests.

How to Register for Dreamforce 2025?

Whether you’re attending solo or bringing your entire team, registering for Dreamforce 2025 is a streamlined process designed to get you from sign-up to Moscone Center with minimal friction.

Here’s a breakdown of the step-by-step registration process for individuals:

• Visit the Registration Page
• Log In or create a Salesforce Trailblazer Account (This account unlocks access to your personalized agenda, session details, Salesforce+ content, and more.)
• Provide Your Details (Fill in your contact information and any preferences or accessibility requirements.)
• Select your hotel and conference pass (Choose your hotel and select the Full Conference Pass)
• Complete Payment (Accepted payment methods include Visa, MasterCard, Discover, and American Express credit cards, etc.)
• Once registered, you’ll receive a confirmation email with the next steps and event details.

For group registration, follow the following steps:

• Visit the Registration Page
• Navigate to the Dreamforce registration portal. Select “Group Pass Registration”
• Choose this option to begin purchasing multiple Full Conference passes.
• Choose Number of Passes. Select how many team members you’re registering.
• Select Payment Method
• Invite Your Team. You can use the built-in invitation tool to send registration links to each attendee. 

Remember: Your Dreamforce badge is your official access pass. It includes your name, photo, and registration details, and yes, it’s mandatory for entry.

The pickup location and hours: Moscone West (Level 1)

• Monday, Oct 13: 11:00 a.m. – 9:00 p.m. PT
• Tuesday, Oct 14: 6:30 a.m. – 6:30 p.m. PT
• Wednesday, Oct 15: 7:30 a.m. – 5:00 p.m. PT
• Thursday, Oct 16: 7:30 a.m. – 4:00 p.m. PT

Want to skip the lines? Opt into Digital Pass. It uses facial authentication to match your uploaded photo. It takes less than 30 seconds to activate a smooth experience. 

To cut it short, to enter Dreamforce, you must:

• Physically collect your badge onsite
• Present a government-issued photo ID
• Have both badge and ID with you at all times during the event

How much does Dreamforce 2025 registration cost? 

The registration costs begin with a price of $1,499. The standard pricing tier starts at $2,299, which varies based on registration timing and package access.

Where can you stay? 

Some of the most prominent hotels that are officially registered for attendees in the closest proximity:

• 1 Hotel San Francisco, San Francisco, CA
• Beacon Grand
• Canopy by Hilton San Francisco SoMa
• Executive Hotel Vintage Court San Francisco
• Four Seasons Hotel San Francisco
• Galleria Park Hotel
• Grand Hyatt San Francisco

Though Salesforce has rolled out a list of official Dreamforce hotels, in case they are at their capacity, you can also visit trusted websites like  Hotels.com, Airbnb, and Booking.com for accommodation during your stay at the event.

Why attend Dreamforce? 

Dreamforce is the flagship event hosted by Salesforce annually. During the event, multiple sessions and events take place that engage the event attendees. Dreamforce 2025 will have sessions hosted by over 115 visionaries and industry experts like Andrew Ng, Ellen Pompeo, and America Ferrera, who will shed light on upcoming trends and insights. Attendees will be addressed and enlightened on over 1500 sessions by product experts.

If we had to categorize some of the sessions at Dreamforce, here’s a breakdown:

• Main keynote: 

This is the session that welcomes the attendees to major announcements and the latest product announcements that Salesforce is going to roll out.

• Keynote: 

This session highlights the specifications and insights on the products along with customer success stories for specific buyers, industries, and topics.

• Breakout: 

This is a strategic 45-minute presentation for a specific product or solution. 

• Theaters: 

These are concise 20-minute informative and interactive sessions that have tips, best practices, and “how to go about it” sessions.  

• Roundtable:

This session gives attendees a chance to get in touch with like-minded attendees, connect with them, and have a good networking time. 

• Workshop:

An expert-hosted session that helps attendees learn about a product or service.

• Hands-on training:

While the attendees get to know about the product, they also get to gain real-world experience. With guidance, exercises, and practice in the org.

What is the Dreamforce 2025 agenda? What to expect?

Dreamforce 2025 is yet again set to deliver a compelling blend of innovation, strategic insight, and renewed focus on architectural excellence. Attendees can expect a forward-looking agenda designed to elevate every facet of business operations through cutting-edge Salesforce technologies.

Key announcements anticipation:

1. AI Agents

Salesforce will showcase how AI agents are evolving into a scalable digital workforce, streamlining business processes and enhancing customer interactions with greater efficiency and personalization.

2. Real-Time Data Integration

The latest advancements in real-time data capabilities will be on display, offering transformative potential for operational visibility, predictive analytics, and seamless experiences across customer touchpoints.

3. CRM Enhancements

Improvements to Salesforce CRM are expected to drive higher productivity and improved customer satisfaction through more intelligent workflows, refined user experiences, and deeper integration with AI-driven tools.

4. Well-Architected Program Relaunch

Salesforce is officially set to relaunch the Well-Architected Program at this year’s event. Created as a framework to promote scalable, secure, and maintainable solutions, the program is returning in response to strong community advocacy. The reintroduction of the Well-Architected Program will reinforce Salesforce’s commitment to empowering its architect and developer community while aligning innovation with long-term solution integrity.

What should be your Dreamforce schedule?

There will be so much happening over three days. Here’s a list of the main attractions that you should not miss at the event.

• Dreamforest: This is going to be the area where activities and connection-building will happen at the event. So, for soaking in the vibe of the event, make sure to be present here.
• Campground: Here, you can explore various sponsor booths and get in touch with them for demos and insights.
• Lodge Village: Here, you can get a chance to connect with like-minded attendees. Share thoughts and contacts for future opportunities.
• Trailblazer Forest: For the tech enthusiasts, this is a goldmine at the event. This is where you can interact with the top developers and IT professionals.
• Launch Zone: Here, the attendees can test out the newest Salesforce tools and empower themselves with newer skills through demos and learning sessions.
• Dreamfest: The attendees can have access to live concerts and performances here. More about this later.

But how would you be able to plan your schedule at the event? With Agenda Builder.

What is Agenda Builder?

This is a specific online tool designed to assist attendees of Salesforce events. It allows users to select events that align with their particular interests. The features of this tool can only be accessed through the Salesforce Events app, which is available for both Android and iOS users.

Here’s what users can do with Agenda Builder:

• Reserve seats. 

Please note: Some seats are non-reservable and will be available for last-minute “drop-in” attendees 10 minutes before the session begins. The session queues open 30 minutes before the start of each session.

• Access session-level information.
• Explore certification offerings.

What about Dreamfest at Dreamforce?

Dreamfest is more than just a party; it’s the official celebration of Dreamforce and a powerful benefit concert supporting UCSF Benioff Children’s Hospitals. You can expect an unforgettable evening of music, community, and purpose.

The event will be held at the iconic Chase Center on Wednesday, October 15, 2025, from 6:00 to 9:30 p.m. PT. The entry, however, is limited to attendees with a Full Conference badge, a valid government ID, and age 21+.

How to prepare for Dreamforce? Do’s and Don’ts 

Are you worried about how to prepare for the event? Don’t worry, we have got you covered. You can follow these simple dos and don’ts to ensure your visit to the event is worthwhile:

What to do?

• Double-check for all the bookings
• Arrive at the location before the event to avoid last-minute hassle
• Explore sessions
• Prioritize attending keynotes
• Attend off-site happy hours

What not to do?

• Miss out on the connection.
• Do not try to cover every session, admit it, you can’t be present everywhere, so focus on the main keynotes and the sessions that peak your interest.
• Do not go to the event unplanned; utilize the functionalities of the Salesforce Events app and plan.

Meet Cyntexa at Dreamforce!

We are pleased to inform you that you can meet our experts at the event. Connect, engage, and participate in meaningful conversations that can foster innovation and transformation. Let’s combine our strengths and take a step forward together. Contact our team to book your spot for a one-on-one meeting at Dreamforce!

We look forward to seeing you!

AUTHOR

Shrey Sharma

CEO, Cyntexa | S2 Labs

Shrey is the CEO of Cyntexa, a serial entrepreneur, and a leading voice in Salesforce and digital transformation. Under his leadership, Cyntexa has grown into a trusted global IT partner, helping businesses innovate, modernize, and maximize their technology investments. At just 19, he founded S2 Labs, which has trained over 50K professionals. A 2019 Salesforce MVP and the creator of Salesforce Hulk, the largest Salesforce-focused YouTube community, Shrey is a global speaker known for sharing practical insights on technology, leadership, and business growth.