Dreamforce 2026 Guide: Dates, Pricing, Registration, Agenda & What To Expect

Dreamforce, Salesforce’s flagship conference, was first launched in 2003, and every year, it brings together the global Salesforce community for learning, connection, and giving back. Dreamforce 2026 runs September 15-17 at Moscone Center in San Francisco. 

This year centers on the agentic enterprise: Salesforce’s initiative to integrate AI agents into sales, service, and support alongside humans. Salesforce describes it as where “humans and agents drive customer success together,” and where attendees build their own Agentic Enterprise. 

Planning to attend Dreamforce 2026 in San Francisco? This guide covers everything you need to know before you register, including the dates and location, ticket prices, registration, agenda, sessions, campus zones, travel, preparation, and what to expect at the event.

Who attends Dreamforce? 

Dreamforce draws a wide mix of roles across the Salesforce ecosystem, not just admins and developers. Recent years have pulled in attendees from 120+ countries and every major line of business. It draws:

• Partners, ISVs, and consultants
• Salesforce admins, developers, and architects
• Marketing, sales, and service leaders
• C-suite executives and business strategists
• Students as well as career-changers exploring the ecosystem

What can you expect at Dreamforce 2026? 

Dreamforce 2026 brings together Salesforce’s latest innovations, product announcements, customer stories, expert-led learning, and opportunities to connect with the wider Salesforce community. Across the event, attendees can explore new capabilities, see products in action, learn how organizations are applying Salesforce in practice, and build skills through hands-on sessions.

The agenda spans several session formats, each offering a different way to learn, explore, and connect. Here’s what to expect from the key sessions and experiences at Dreamforce 2026:

• Main keynote: This is the session that welcomes the attendees to major announcements and the latest product announcements that Salesforce is going to roll out. The main keynote will be delivered by Marc Benioff and special guests at the event.
• Keynote: This session highlights the specifications and insights on the products along with customer success stories for specific buyers, industries, and topics. There will be over 50 visionary and product keynotes at Dreamforce 2026. 
• Breakout: This is a strategic 40-minute presentation for a specific product or solution. This year, Dreamforce comes with over 1,600 breakout sessions, including its products, roles, and industries. 
• Theaters: These are concise 20-minute informative and interactive sessions that have tips, best practices, and “how to go about it” sessions.  
• Roundtable: This session gives attendees a chance to get in touch with like-minded attendees, connect with them, and have a good networking time. You will find more than 240 community roundtables where you can network and connect with your peers.  
• Workshop: An expert-hosted session that helps attendees learn about a product or service.
• Hands-on training: While the attendees get to know about the product, they also get to gain real-world experience. With guidance, exercises, and practice in the org. Experience the product first-hand at the event with over 150 hands-on trainings and demos delivered by experts. 

When is Dreamforce 2026 and Where is it held?

This year, Dreamforce will take place from September 15 to 17, 2026, at the Moscone Center in San Francisco, California. 

Here’s how you can get there:

• SFO (San Francisco International): It is the closest major airport, which is about a 25-minute drive or a straightforward BART ride downtown
• SJC (San Jose International): It is about an hour away from the South Bay via Caltrain
• OAK (Oakland International): It will take around 35 minutes over the Bay Bridge, and it is also BART-accessible. 

How much do Dreamforce 2026 tickets cost?

You can use various payment methods, including Visa, MasterCard, Discover, American Express, or debit cards, to pay for the registration. 

What are the Dreamforce 2026 campus zones and what happens there?  

The Dreamforce campus is divided into multiple locations across San Francisco, each serving a distinct purpose. So if you want to combine professional development with community engagement, here’s a list of the main attractions that you should not miss at the event:

• Dreamforest: It’s an area where activities and connection-building happen, where you can consider networking with other professionals, sponsors, etc. 
• Campground: You can explore various sponsor booths and get in touch with them for demos and insights.
• Lodge Village: You can get a chance to connect with like-minded attendees. Share thoughts and contacts for future opportunities.
• Trailblazer Forest: For the tech enthusiasts, this is a goldmine at the event. This is where you can interact with the top developers and IT professionals.
• Yerba Buena Gardens: You can explore Yerba Buena Gardens at the Dreamforce campus, which is a physical outdoor space used for the mindfulness zone and live streaming. 
• Community Zone: It is a dedicated space for first-timers, Trailblazer groups, and peer-led sessions. If you’re looking to build connections with Salesforce community members or to attend peer sessions to connect, collaborate, and learn together, it will be worth adding to your schedule.  

How to register for Dreamforce 2026?

Whether you’re attending solo or bringing your entire team, registering for Dreamforce is a streamlined process that can be completed in simple steps. Here are the steps for Dreamforce registration:  

How to register: 

• You need to create or log into a free Trailblazer account. 
• Then register through the Salesforce’s Dreamforce page. The Trailblazer account will also unlock Agenda Builder, Salesforce+ streaming, and Trailhead. 
• Provide your details (fill in your contact information and any preferences or accessibility requirements)
• Select your hotel and conference pass (choose your hotel and select the full Conference pass)
• Complete payment (accepted payment methods include Visa, MasterCard, Discover, and American Express credit cards, etc.)
• Once registered, you’ll receive a confirmation email with the next steps and event details.

Group registration: 

• Visit the registration page
• Navigate to the Dreamforce registration portal. Select “Group Pass Registration”
• Choose this option to begin purchasing multiple full conference passes.
• Choose the number of passes. Select how many team members you’re registering.
• Select payment method
• Invite your team. You can use the built-in invitation tool to send registration links to each attendee. 

Cancellation policy: 

• In the event that you need to cancel your Dreamforce 2026 registration, you can submit your request in writing to the Salesforce Events Help Desk. 
• You will receive a 50% refund if you cancel between July 18 and August 14, 2026, and no refund if you cancel after August 15, 2026.

How do you plan your Dreamforce 2026 schedule?

Here’s a step-by-step breakdown of a preparation plan that will help you get the most out of the event:

Stage 1: Before you register

• Map out your goals for attending Dreamforce 2026
• Register early and book your hotel immediately (see registration steps above)
• Check the cancellation policy before finalizing registration (see cancellation policy above)

Stage 2: Two to four weeks before the event

• Set up or verify your Trailblazer account
• Opt for a digital pass for express badge pickup
• Complete Trailblazer Bootcamp prework 
• Plan your travel logistics using official guidance

Stage 3: Build your agenda

• Use Agenda Builder inside Salesforce Events app to view and reserve sessions you want to attend. 
• With Agenda Builder, you can reserve seats, access session-level information, and explore certification offerings. 
• You can pre-book one-on-one meetings with Salesforce experts, sponsors, and partners.

Stage 4: During the Dreamforce event 

• Arrive before September 15, 2026
• Collect your badge on time and carry it at all times
• Show up at partner events and find similar opportunities to network with experts and Salesforce professionals

Keynotes and featured speakers at Dreamforce 2026 

Keynotes

The opening keynote is delivered by Marc Benioff and guests at Dreamforce, which sets the tone for the entire event. There are around 1600+ breakout sessions and 50+ visionary and product keynotes to take place at the event, where you can expect sessions on topics like: 

• Data quality requirements for AI 
• Salesforce transforming Sales with Data, Analytics, and AI 
• Building an AI roadmap for businesses, AI in Financial Services
• Data 360 Headless and many more. 

Featured speakers

Some speakers confirmed by Salesforce include Travis Kalanick (Atoms), Linda A. Hill (Harvard Business School), Sterling K. Brown, Terry Crews, Sheryl Lee Ralph, will.i.am (FYI.AI), and Matthew McConaughey. They will be joined by AI policy and ethics voices Omar Al Olama (UAE Minister of State for AI) and Alessandra Sala (UNESCO Women for Ethical AI). 

What session tracks are available?

All the sessions at Dreamforce are organized around role, industry, and product. These are the main categories you will find at the event, around which sessions will be delivered by speakers.

• Agentforce and AI: building, architecting, and deploying agents
• Data Cloud: sessions on data unification and the “trusted foundation” sessions that pair with Agentforce content
• Slack: integrating Slack actions and channels with CRM workflows
• Admin and developer content: concentrated in Trailblazer Forest, with a Developer Theater and Developer Grove
• Industry-specific tracks: financial services, healthcare, retail, and more

What happens at Dreamforce concert & entertainment?

Dreamfest is a celebratory event at Dreamforce, which is included with the full conference pass. It is the official celebration of Dreamforce and a powerful benefit concert supporting UCSF Benioff Children’s Hospitals. You can expect an unforgettable evening of music, entertainment, experience, and purpose. 

In the past, Dreamfest has booked genuinely major acts:

• 2025: Metallica and Benson Boone, on two separate stages at Chase Center and Bayfront Park
• 2024: P!nk and Imagine Dragons
• 2023: Foo Fighters
• 2022: Red Hot Chili Peppers

Some key points to remember are:

• The event will be held at the iconic Chase Center during the main conference dates of September 15 to 17, 2026. 
• The timings for the event will be made public in the days leading up to the event. 
• Entry to Dreamfest is limited to attendees having a full conference badge, a valid government ID, and aged 21+.

What happens at the Dreamforce 2026 expo (Campground)? 

The expo floor is called Campground, where sponsors set up booths to show live product demos, present customer stories, and have one-on-one conversations with attendees and product experts. It runs all three days alongside the regular session schedule.

If you’re an attendee this year, you must take time to visit the Campground, where you’ll see live demos, meet the teams behind the products, and get an idea of what’s actually new in the Salesforce ecosystem this year. These are a few ways you can navigate around the Campground:

• Scan the sponsor list before you arrive and flag around 5 to 10 booths that seem most relevant to your interests and tech stack. 
• You can ask specific questions or request demos at the booth. 
• Ask about integrations with tools you already use

Where should I stay for Dreamforce 2026? 

How to prepare for hotel booking

Salesforce reserves hotel blocks across San Francisco for attendees, which are bookable during the registration process. Some officially registered hotels for attendees in the closest proximity include: 

• 1 Hotel San Francisco, San Francisco, CA
• Beacon Grand A Union Square Hotel
• Canopy by Hilton San Francisco SoMa
• Executive Hotel Vintage Court San Francisco
• Four Seasons Hotel San Francisco
• Galleria Park Hotel
• Grand Hyatt San Francisco

Though Salesforce has rolled out a list of official Dreamforce hotels, in case they are at capacity, you can also book hotels from trusted websites like Hotels.com, Airbnb, and Booking.com for the event.

How does badge pickup and check-in work? 

Standard badge pickup happens onsite at Moscone. Badges are mandatory for entry everywhere on campus. You can get your badge issued on site using your registration confirmation and a government-issued photo ID. 

If you want to skip the lines, you can choose a digital pass. It uses facial authentication to match your uploaded photo. It takes less than 30 seconds to activate, making your experience smooth. To sum it up, to enter Dreamforce, you must: 

• Physically collect your badge onsite
• Present a government-issued photo ID
• Have both badge and ID with you at all times during the event

How to prepare for Dreamforce? Do’s and don’ts

Do’s at Dreamforce 

• Some seats are non-reservable and will be available for last-minute “drop-in” attendees 10 minutes before the session begins. 
• You can access session-level information and explore certification offerings at the event.
• You can prioritize hands-on workshops and sessions using the Salesforce Events app. 
• Since hotel inventory is limited, book your hotel the same day you register. Double-check all the bookings.
• Apply for a digital pass before you travel. 
• Prioritize attending keynotes and also attend off-site happy hours like Dreamfest, Dreamforest, etc. 

Don’ts at Dreamforce 

• Do not leave badge pickup to the last minute.
• Do not miss out on the professional networking and connections at the event.
• Do not try to cover every session. You can’t be present everywhere, so focus on the main keynotes and the sessions that pique your interest.
• Do not go to the event unplanned; utilize the functionalities of the Salesforce Events app and plan.
• Do not assume drop-in seating will be available for high-demand sessions. Queues form up to 30 minutes before the start time for workshops, keynotes, etc.

How is Dreamforce different from other flagship events by Salesforce?

If you’ve been part of the Salesforce ecosystem, there are several major events all around the year that you must know about. Here’s how Salesforce’s event ecosystem looks:

Meet Cyntexa at Dreamforce!

Dreamforce is at its best when the right people end up in the same room. Cyntexa will be there this September, and we’re bringing ChargeOn along with us. Whether you’re struggling with a Salesforce challenge or want to explore what Agentforce can actually do for your business, that’s what we’re there for.

If payments are an essential part of your business, you must stop by our booth #540. We’ll have live ChargeOn demos running all three days, and our team on hand to walk through your specific payment stack.

Book your spot for a one-on-one meeting at Dreamforce. We look forward to seeing you!

AUTHOR

Shrey Sharma

CEO, Cyntexa | S2 Labs

Shrey is the CEO of Cyntexa, a serial entrepreneur, and a leading voice in Salesforce and digital transformation. Under his leadership, Cyntexa has grown into a trusted global IT partner, helping businesses innovate, modernize, and maximize their technology investments. At just 19, he founded S2 Labs, which has trained over 50K professionals. A 2019 Salesforce MVP and the creator of Salesforce Hulk, the largest Salesforce-focused YouTube community, Shrey is a global speaker known for sharing practical insights on technology, leadership, and business growth.