Future of Salesforce Composable Storefronts

Welcome to the retail revolution, where the spotlight is firmly fixed on customer-specific personalization and captivating experiences! With technological advancements every second, Customers are getting addicted to more engaging experiences tailored to their personalized needs.

If you’re running an online retail business, you understand the growing importance of a digital storefront. Surprisingly, the average retailer uses 12 different commerce vendors to keep up with the ever-changing world. But how are you planning to achieve this without exceeding the development, maintenance, and hosting budget?

Composable storefronts are a promising solution every retailer must get to meet the needs of today’s consumers. An astounding 70% of retailers consider composable commerce a top priority for their business, and 85% believe it will help improve the customer experience.

But wait, you might wonder, how does Salesforce’s Composable Storefront fit into this equation? How do you make changes to your storefront quickly and easily without disrupting the customer journey?

Read the blog to find the answers to this and a hundred more questions pondering your mind.

Let’s begin with Salesforce Composable Commerce.

What is Salesforce Composable Commerce?

Salesforce Composable Commerce offers a headless solution, empowering businesses to build and manage their storefronts through a modular architecture. This allows them to cherry-pick the best components from various vendors, tailoring a storefront to their needs.

With flexibility, agility, scalability, and top-notch performance advantages, Salesforce Composable Commerce is built on the dependable Salesforce Commerce Cloud platform, ensuring smooth operations even during peak traffic. Businesses can trust that their storefront will excel under any circumstances.

Introducing Salesforce Composable Storefronts

Composable storefronts are a new way of building and managing your digital storefront using headless commerce architecture. Headless commerce distinguishes the back end (data and business logic) from the front end (user interface), giving businesses more control and flexibility on how their storefronts will be designed, developed, and delivered to customers.

With headless commerce, you can utilize various tools and services and create a unique and customizable front end for your brand. A headless CMS is good for creating a content-rich storefront, or you can use a headless checkout solution to provide a seamless checkout experience.

You can also leverage the power and scalability of Salesforce Commerce Cloud as your back end to handle complex commerce processes and transactions.

Composable Commerce allows you to:

1. Supercharge your storefront performance

Composable storefronts, with their fast, app-like experience, reduce the page’s loading time and disruption for customers shopping online. You can use Progressive Web App (PWA) technology to deliver a responsive and reliable site that works across different devices and browsers.

2. Speed up time to value

Opting for headless commerce architecture with pre-packaged integrations, pricing, and accelerators brings only advantages. Now, you can craft composable and engaging experiences with advanced search, content, personalization, analytics, and more – all without the hassle of searching for vendors, negotiating prices, or building custom integrations.

3. Take control of your brand experience

Having control of your online store entirely empowers you to improve your brand experience at every opportunity that encounters you. It gets easier with Composable Storefronts to drive differentiation by connecting functionality like chatbots, social media features, AR, loyalty programs, and more. These features create rich shopping experiences that delight your customers and increase loyalty.

The Data Says It All: Composable Storefronts are the Future of eCommerce

This time, we will let numbers do all the talking along with the researched facts to back up our statement: Composable Storefronts hold a safe and secured Future with Salesforce.

Flexibility Breeds Success: The Numbers Speak

According to a study by Forrester, corporations adopting composable commerce platforms experience an average of 25% faster implementation of new features than traditional monolithic storefronts. Additionally, composable commerce reduces the total cost of ownership by up to 25%, substantially boosting a retailer’s bottom line.

Personalization Pays Off

According to Accenture’s research, 91% of consumers are inclined to shop with brands that provide personalized recommendations and tailored experiences. With Salesforce’s composable storefronts, retailers can harness the power of AI-driven personalization to create bespoke interactions that resonate with their audience.

Agile Adaptations for Enhanced Customer Experiences

According to a recent McKinsey survey, 75% of consumers expect retailers to deliver a consistent and seamless shopping experience across different channels. Composable storefronts empower retailers to respond to these demands effectively, allowing them to integrate new technologies and services seamlessly.

The Future of Composable Storefronts: Beyond 2023

1. Embracing emerging technologies

The Future of composable storefronts will be shaped by integrating emerging technologies like Augmented Reality (AR), Virtual Reality (VR), Voice Commerce, and Blockchain. With Salesforce’s commitment to innovation and constant improvement, retailers can lead the way in adopting these groundbreaking features.

2. Hyper-Personalization and Contextual Commerce

As customer expectations continue to soar, hyper-personalization will become the norm. Composable storefronts with Salesforce will leverage advanced AI algorithms to deliver real-time, context-aware shopping experiences anticipating customer needs and fostering deeper brand loyalty.

Learn here in detail about Hyper-Personalization in Salesforce.

3. From B2C to B2B: Expanding horizons

Composable storefronts are not solely limited to B2C retail. B2B businesses can benefit immensely from Salesforce’s composable architecture by providing self-service portals, personalized catalogs, and seamless order management, enhancing the overall buyer experience.

4. Uplifting experiences through omnichannel commerce

Retailers must ensure a seamless and consistent experience as customers shop across various channels. Composable storefronts enable effortless consistency across all channels.

5. Growth coupled with mobile commerce

In the era of multi-channel shopping, delivering a seamless and consistent experience is crucial for retailers. Composable storefronts effortlessly ensure consistency across all channels.

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Why does Composable Commerce matter?

Salesforce Composable storefronts present an excellent solution for businesses seeking to enhance their online shopping experience. With numerous benefits, they empower businesses to thrive in the ever-changing retail landscape.

1. Headless commerce architecture

It’s time to eliminate the outdated approach of tightly coupling front-end and back-end in storefronts. With Salesforce Composable Storefronts, you can craft personalized and engaging experiences free from vendor or technology constraints.

2. Flex your storefronts with seamless flexibility

With Salesforce Composable Storefronts, you can choose the best components from different vendors to create your storefront. It allows you to easily customize your storefront to meet your specific needs. For example, you can incorporate specialized components, such as product recommendations, to give your customers a more personalized shopping experience.

3. Agility

Composable Storefronts are easy to update and change, so you can quickly respond to changes in the market or customer demands. This flexibility is crucial in today’s fast-moving retail environment. For instance, if you notice that a certain product is gaining more demand, you can easily change your storefront to highlight that product more.

4. Scaling, a headache; not anymore

It can be scaled to meet the needs of any business, from small businesses to large enterprises. This scalability allows businesses to grow their businesses without having to replace their storefronts. For example, if you start to see an increase in traffic to your storefront, you can easily scale up your resources to handle the increased demand.

5. Personalization: Everyone’s priority

This is every customer’s favorite as they are getting the required attention personalized to their interests and preferences. You can personalize using real-time data, bringing more timeliness and relevance to customers’ experience. You could, for example, show customers products they’ve previously viewed or products similar to those they’ve already purchased.

6. Hybrid composable storefront

The composable storefront offers a smooth transition for legacy SFRA stores to adopt a hybrid headless architecture. With this option, you can leverage PWA Kit to deliver a stunning product page experience to your users, while maintaining the SFRA checkout flow until you are ready to go fully headless. This incremental approach enables you to launch your headless journey faster and with less disruption.

7. Know customers well with analytics

It provides detailed analytics about your storefronts, such as traffic, sales, and engagement. The analysis is the best way to understand how customers utilize your storefronts; this helps make required improvements accordingly. For example, you can take the help of analytics to see which pages on your storefront get the most visits or which products get the most sales.

8. Integration with Salesforce products

Businesses can integrate other Salesforce products like Salesforce Commerce Cloud and Salesforce Customer 360 with Composable Storefronts. This creates a more holistic view of customers and, later, drives the delivery of more personalized experiences. For example, you could integrate Salesforce Composable Storefronts with Salesforce Commerce Cloud to create a single view of your customers across all channels.

Conclusion

Composable storefronts with Salesforce are indeed the Future of e-commerce. They give you the power to craft and deliver captivating and customized shopping experiences that can skyrocket your sales, conversions, and loyalty. Composable storefronts with Salesforce can help you reduce costs, complexity, and risk while increasing agility, scalability, and performance.

Composable storefronts are a modular architecture that allows you to build your storefront with different components from different vendors. This gives you the flexibility to quickly launch new features and respond to market changes and customer expectations.

If you want to grow your online business, composable storefronts with Salesforce can help. We are a certified Salesforce partner with expertise in headless commerce solutions. Contact us today to learn more about how we can help you build a composable storefront that meets your needs.

Don’t let your e-commerce site hold you back. Go headless with Salesforce Composable Storefronts and deliver the experience each of your customers awaits.

AUTHOR

Vishwajeet Srivastava

Salesforce Data Cloud, AI Products, ServiceNow, Product Engineering

Co-founder and CTO at Cyntexa also known as “VJ”. With 10+ years of experience and 22+ Salesforce certifications, he’s a seasoned expert in Salesforce Data Cloud & AI Products, Product Engineering, AWS, Google Cloud Platform, ServiceNow, and Managed Services. Known for blending strategic thinking with hands-on expertise, VJ is passionate about building scalable solutions that drive innovation, operational efficiency, and enterprise-wide transformation.