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Generative AI for Sales: How Sales GPT Can Transform Your Sales Strategy?

July 19, 2023 eye-glyph 78

Table of Contents

    Ready to boost your sales? Discover how Generative AI for sales with Sales GPT can boost success!

    In the world of commerce, economic challenges often emerge as unwelcome guests, forcing sales professionals to adapt and navigate new challenges. Yet, amidst these trials, the most successful sales teams always manage to find a clear path forward.

    They embrace innovation, work smarter rather than harder, and leverage cutting-edge technologies to gain a competitive edge.

    By incorporating AI-driven technologies into their sales processes, they are discovering new ways to overcome obstacles, improve the buyer experience, and ultimately close more deals in today’s highly competitive environment.

    Generative AI for Sales is a groundbreaking approach that promises to revolutionize the sales process from start to finish. By seamlessly integrating with the Salesforce CRM platform, Sales GPT (Generative Pre-trained Transformer) empowers sales professionals with AI-generated insights and actions that accelerate the entire sales cycle.

    In this blog, we will explore the Sales GPT, where Generative AI for sales becomes an indispensable ally in the quest for success.

    So, let’s get started.

    What is Sales GPT?

    Salesforce is one of the world’s leading CRM and a big supporter of innovations. Sales GPT is one of the latest innovations of Salesforce that is part of its vision of launching AI clouds for enterprises.

    What is sales GPT

    Salesforce GPT was launched on June 29, 2023, at its presentation at World Tour London to ease sales operations through the use of Generative AI.

    By bringing the power of AI to Sales, Salesforce wants to enable sales leaders to quicken deal closures, foresee customer needs, and enhance sales reps’ productivity.

    Sales GPT is powered by the Einstein GPT, the world’s first Generative AI for CRM. Einstein GPT’s trust layers will enable the Sales GPT to streamline sales operations by keeping a strong emphasis on security. The sensitive customer information will be protected, prohibiting large language models like AI chatbots for sales from retaining customer information.

    Sales GPT uses real-time data from Salesforce Data Cloud to empower sales teams to anticipate customers’ needs in real-time, automating daily routine tasks, and increasing productivity.

    What Sales GPT can do? Understanding the potential of Generative AI for Sales?

    The potential of Generative AI for sales is still in the early stages, sales professionals are trying to find new ways to use Generative AI to boost their performance and hit sales quota resulting in increased business revenue.

    Here we have provided a detailed explanation of the potential of Generative Sales AI to help you find out how it can help you:

    features of Generative AI for Sales

    1. Generate hyper-personalized sales emails

    What if you could create hyper-personalized sales emails without spending hours researching your prospects, and then writing an email?

    Sales GPT can create a hyper-personalized sales team that rings true to prospects’ needs and preferences. Backed by the Salesforce Data Cloud, it can analyze the customer journey and instantly writes an email valuing specific pain points of the buyers, resulting in improved email open rates.

    Research conducted by HubSpot found that 79% of the sales professionals who are using Generative AI said that technology allows them to complete repetitive tasks like email writing efficiently, so they can save time to spend on more valuable tasks.

    2. Automatically transcribed and summarized calls

    Often, sales professionals are found working on manual note-taking to find takeaways from their conversations with prospects.

    AI for sales has the power to automatically transcribe and summarize calls without the need for manual efforts. Sales GPT can quickly identify the key takeaway from the conversation enabling sales professionals to focus on the most important part of the conversation.

    Furthermore, AI for sales calls can even create a personalized email from a call summary that can be sent to prospects to thank them for their understanding of your product/services. This will make prospects feel valued, improving the chances of closing deals.

    3. Sales GPT could give every sale rep a Virtual Assistant

    Sales GPT can work as a virtual assistant for sales reps. It can enable them to automate mundane sales teams such as writing emails, scheduling appointments, preparing notes, and so on.

    But that’s not the end of what Generative AI-driven virtual assistants can do. It can be drawn up as a summary of the sales cycle from prospect research to meeting preparation to draft contract clauses that align with the organization’s needs. This will enable the sales team to improve productivity.

    Sales GPT can even identify the patterns and relationships in CRM data to help the sales team find more valuable leads that are more likely to close. What’s more? It can even adapt to real-time changes in deals and customer information helping sales reps fine-tune strategies that work best at the moment.

    4. Sentiment analysis

    Sentiment analysis is one of the best practices adopted by sales teams to identify what is viewed positively by customers, so they continue doing things the customers like. Furthermore, negative scores should be addressed to resolve customers’ problems.

    Sales GPT can assist sales teams in sentiment analysis by automatically analyzing customer feedback, reviews, emails, chat transcripts, or social media conversations to understand the sentiment and identify potential opportunities.

    For example, let’s consider a scenario where a sales rep receives a mail from a customer: “I recently purchased your product, but its performance is not at par with my expectations. It keeps malfunctioning and I have tried to reach your support but haven’t received any response. I expect a better quality product and service from you.”

    Sales GPT can analyze the mail and classifies the sentiment as negative, highlighting customer dissatisfaction with product performance and customer support services.

    5. AI chatbot for sales

    The use cases of AI chatbots are widespread and with Generative AI, chatbots become more capable of engaging in dynamic and context-aware conversations with customers.

    AI chatbots for sales apart from providing the sales team providing personalized and automated customer services can help in many ways such as:

    • Lead generation: Generative AI chatbots for sales can identify the most interested customers based on unstructured data like email threads, call summaries, social media activity, and online behavior.
    • Customer engagement: Chatbots can engage with the prospects to ask qualifying questions, and nurture them through personalized conversations. So, the sales rep can align the strategies to boost the chance of winning the deal.
    • Cross-selling and upselling opportunities: With a strong understanding of customer data and preferences, Chatbot can help identify cross-selling and upselling opportunities. Chatbots can also provide personalized products for each customer helping the sales team to reach the right customer with the right product.
    • Sales process guidance: A chatbot can assist sales reps with prompts, reminders, and suggestions in the sales process, improving sales efficiency.
      Real-time sales intelligence: The Sales GPT can pull CRM data to provide real-time insights, alerts, and relevant customer information required at that moment.
    • Language translation: Chatbots can facilitate real-time language translation empowering sales professionals to communicate with customers and breaking down language barriers.

    6. Sales forecasting

    Nearly 72% of sales professionals don’t expect to meet their annual sales quota according to Salesforce. Challenges like inflation, and supply chain issues, are ever present, but the unrealistic sets of lead quotas are among the top reasons.

    Sales GPT can help businesses to make accurate sales forecasts backed by historical sales data, market trends, and other relevant factors. An accurate sales forecast will help the sales team to set realistic goals.

    The Future of Generative AI for Sales: What to Expect?

    The future of Generative AI for sales holds immense promise and potential. With advancements in technology and the growing availability of data, Generative AI algorithms can revolutionize the sales process by generating personalized and compelling content, automating tasks, and enhancing customer experiences.

    The best AI tools for sales are on the verge of becoming indispensable tools for sales leaders seeking to adapt in a competitive, limited-resource world.

    69% of sales professionals say selling has become harder. As a result, 82% of sales reps had to adapt to the new ways of selling to boost productivity and efficiency to close more deals. (Source; Salesforce)

    Generative AI for sales has the potential to help the sales team in their efforts of closing more deals. By automating the process from contact research to creating contract clauses, Generative AI can do a lot to free up sales reps to focus on strategic approaches to selling more.

    Sales professionals often face a heavy workload, juggling multiple tasks such as lead generation, prospecting, and customer follow-ups. It may surprise you to learn that reps spend only 28% of their time selling during the week.

    Generative AI can alleviate this burden by automating repetitive tasks, such as data entry and report generation.

    While the capabilities of Generative AI discussed so far are at their most basic, it can do a lot for the sales team to find ways in today’s and tomorrow’s uncertain times. Therefore, in the coming days, it is expected that sales reps will become more aware of Generative AI’s potential, setting the stage for a brighter future.

    Ready to drive Productivity and Close More Deals with the Power of Sales GPT?

    Sales GPT (Generative Pre-trained Transformer) is the next breakthrough in the world of sales. With Sales GPT, your sales team can harness the immense potential of AI to automate tasks, personalize customer interactions, and make data-driven decisions. It empowers sales professionals by providing valuable insights, generating customized proposals and recommendations, and freeing up their time to focus on strategic selling.

    If you’re a business looking to supercharge your sales team and unlock new levels of efficiency and effectiveness, look no further than Cyntexa. As a Salesforce Crest (Gold) Consulting Partner, Cyntexa has a proven track record of delivering exceptional services in the Salesforce ecosystem worldwide.

    At Cyntexa, we understand the unique challenges faced by sales teams in today’s competitive landscape. Our expert consultants have deep expertise in implementing and optimizing Sales GPT solutions, tailored specifically to your business needs. Connect with Cyntexa today and discover how Sales GPT can transform your sales efforts, drive revenue growth, and take your business to new heights.

    Frequently Asked Questions

    Generative AI has so many potentials to streamline sales operations, despite this it has several limitations. Quality of generated outputs, bias & fairness, safety & security, data quality and so on.

    To implement Sales GPT for your organization, you can start by identifying the potential use cases of it for your sales team. You can then work with a Salesforce implementation partner to develop the customized solution that meets your needs.

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