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In this digital world wherein we are working and becoming quite attached to, it has become necessary to manage and ensure regular updates for the company websites. For the businesses where there are no in-house web developers, a system is required in a proper way that has to be intuitive, while also permitting anyone to easily update the information. This is done by ensuring that their brand identity remains maintained and the messaging is kept consistent to the prospective customers as well as clients.
A content management system, which is most often termed as a CMS, lets individuals as well as businesses edit, manage, and also ensure that the existing website pages are well maintained in a single interface without the need for any specialized technical knowledge.
Legacy Content Management Systems (CMS) are built for a single touchpoint and should not be considered as quite an ever-changing, omnichannel consumer journey. However, Salesforce CMS is here to enable teams of all sizes, initiating from beginners to specialists, to generate content and further deliver it to every channel, while also ensuring to keep a track of the customer data.
In this blog, we will discuss the Salesforce CMS in a more detailed manner. First, let’s understand exactly what Salesforce CMS is.
Salesforce CMS has been defined as the content management system that is used by various Salesforce products. While working as a central repository for one’s organization, Salesforce CMS has been used to store and retrieve documents, photographs, videos, knowledge articles, and even more. Any assets that are maintained in Salesforce CMS can further be accessed by several user groups, regardless of the cloud product that is being used.
Salesforce CMS is a Lightning Experience app. Originally, it was built for omnichannel content delivery towards different ‘experiences’ (for instance, Salesforce Communities/Experience Cloud, Salesforce Commerce Cloud), Salesforce CMS has been now embedded at many points in the Salesforce user experience, specifically regarding the role that has to be played in the Lightning Content Builder.
Now, let’s move ahead and discuss the Features of Salesforce CMS.
The key features of Salesforce CMS are briefly discussed as follows:
Any user is capable to create, manage, as well as deliver content with Salesforce CMS. One can make a choice from various content types or develop their own and quickly ensure that there is a generation of content in the app which doesn’t require any technical knowledge. Additionally, scalability is aided with the capabilities of being multilingual while also facilitating translation features, and further permissions let one contribute and maintain the brand standards, at the same time.
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With the help of Salesforce CMS, content creators are also able to create various content collections, essentially the playlists of content that has to be included in numerous Salesforce experiences.
Salesforce CMS is a hybrid content management system, which implies that one’s team would be able to generate the content in one place and later syndicate it to any digital touchpoint, doesn’t matter if it is Salesforce-powered or not. If one has a wish to further add content to an experience that is specifically produced with the help of the Salesforce platform, the users are given a choice from two tools, which are – Salesforce Experience Builder and Commerce Page Designer. These can help one in the creation of an experience declaratively with the help of features like dragging and dropping content components onto a website, portal, forum, or even e-commerce storefront. Precisely, these technologies are quite developer-friendly, more ideal if one’s design and development teams aim at using code to create the experience. Moreover, its headless APIs ensure to make it easy for the distribution of content to a third-party site, experience, or mobile app.
Customers expect more customized and connected content whenever they go through their digital properties. Customer needs, queries, and wishes are required to be addressed in almost every piece of content. Rather than developing content on the fly, the teams could start the process while making customer data as an initial point. Salesforce CMS also allows one to convert their data into content.
Now, let’s discuss the different usages of Salesforce CMS.
There are several usages of Salesforce CMS, out of which a couple of main ones are discussed as follows:
From CMS home, everything would be easily accessed that the CMS would have to offer. To go to CMS channels, workspaces as well as experiences, the navigation tab should be used. From the home page itself, it could be seen or even able to create CMS for both Workspaces or Experiences. Without needing to leave the Salesforce CMS, valuable connections are easy to get significant Salesforce CMS resources.
The Salesforce CMS application’s key organizational and security principle is CMS workspaces. Each of the CMS workspaces has more than one channel, while each of them shares the material that is authored by one or maybe more workspace contributors. To distinguish between internal and external information, several locations, or even numerous campaigns, further creates the CMS workspaces. It also helps in limiting access to the content.
It can be further concluded that Salesforce CMS would allow to easily organize as well as manage the material in one particular location. One can also determine exactly who sees and does what by actually assigning the contributors’ roles. With this platform, wide distribution of the content could also be ensured with the help of either B2C, B2B, Marketing Cloud, or Lightning Experience apps.
If you are looking ahead to get customized Salesforce solutions for your own business, you have come to the right place. Cyntexa would help in leveraging the Salesforce Consulting Services that would be further offered by our team of experts. We ensure to take your business ahead to the next level. Contact us to know more!