Both B2B and B2C Commerce are part of the Salesforce Commerce Cloud. The main difference between these products lies in the businesses they serve. B2B Commerce serves organizations that sell products or services to other organizations. While B2C Commerce assists businesses that sell products or services to individual customers.
B2B Commerce Cloud is harder than B2C. The reason is that B2B eCommerce involves a lot of research, heavy parameters, less marketing-driven selling, and more. Furthermore, B2B buyers deal in high-value purchases.B2C eCommerce is marketing-driven and more inclined to emotional buying.
Organizations that deal with both B2B and B2C customers can opt for Salesforce Commerce Cloud. It has two different products B2B Commerce and B2C Commerce that can be used to cater to the needs of organizations.