Salesforce Composable Storefront: A boon for Retailers

To start with the introduction, the composable storefront is an entirely customizable, digital headless storefront that provides retailers with the flexibility and agility to make any changes to their site at a fast speed required to increase basket size, conversions, and sales, while decreasing costs. Since composable storefronts are a part of headless commerce, it constitute the severance of the back and front end of an e-commerce application. There exist several benefits to headless commerce and composable storefronts, and these benefits are impactful for online retailers. The rise of composable storefronts affected the way businesses would be conducted and fastened the pace and flexibility with which retailers are able to satisfy their customers. The contribution of headless commerce with the addition of composable storefronts has been recognized by several digital businesses, and several are already in the process of implementing headless commerce as a part of their core business. Let’s jump into this to understand more about how a composable storefront can be a game changer for any business to stand out from the competition.

About Salesforce Headless Commerce 

Salesforce Headless Commerce is a tool that provides a higher level of control with a unique feel and looks to the digital storefronts of retailers and digital sellers mainly in the Salesforce Commerce Cloud. Headless commerce allows users to discard any common template they may be utilizing and change their retail offerings and content in the design of their interface. However, when headless commerce is implemented, the digital storefront can sometimes become a secondary consideration. This happens because before headless commerce, the storefront was not considered a separate aspect, and it would be part of the commerce platform. However, since headless commerce makes the storefront different, it also seeks attention from retailers and businesses. A headless transformation separates the front end of the user experience and the storefront from the back end of the business logic and data. As a result, a composable storefront can be built. Read more about Headless Commerce in Salesforce Commerce Cloud.

Unveiling of the Composable Storefront 

A Salesforce composable storefront is a headless digital storefront that is entirely customizable and provides online retailers with the capability of making any changes to the site with flexibility and speed, which are required to increase sales, basket size, and conversions while also attempting to reduce costs. A composable storefront is essential because it meets retailers’ desire for flexible and adaptable commerce sites that would be at par with customers’ changing preferences. Headless commerce separates the back and front end, allowing retailers and businesses to affordably and quickly customize their digital storefronts without hindering the shopping experience. 

From the Salesforce State of Commerce report, it had been garnered that 77% of the organizations who had implemented the architecture of headless commerce said that the tool provided them with the flexibility of making quick changes to the storefront. 80% of the businesses without headless commerce presently plan to infuse it into their organizations in the next years. This displays the composable storefront’s effectiveness and the advantages it provides in conducting the overall business, especially the digital storefront. 

Composable Storefront: The Focus Points

1. Innovative Headless Storefronts

The point of headless commerce and composable storefronts is to provide the flexibility and agility of quickly changing the storefront if needed. Due to headless commerce, the digital storefront of businesses and retailers becomes a separate aspect that delivers unique and innovative experiences. Headless storefronts drive the success of the business by launching unique new web experiences at a much faster pace than before, innovating at the speed of the customers, and having the ability to choose personalized front-end paths. The storefronts are made fast by leveraging the toolkit of Progressive Web App (PWA), which is both customizable and considers the reactions while following the needs and brand. 

2. Trusted Uptime and Scale

With a composable storefront, businesses and sellers can always maintain their trusted platform regarding uptime, security, and expansion. Headless storefronts operate on Commerce Managed Runtime, which makes it possible to scale automatically, which ascertains that your website is always fast and available even where the traffic is at its peak. This network of headless content delivery monitored security and web application firewall is not only entirely managed with a 99.99% uptime but also reduces the overall costs. Through the composable storefront, you could launch several headless promotions, activate your stock from different stores, and have the extension of Einstein AI wherever you want. 

3. Improved Efficiency and Choices

Headless commerce increases flexibility with the ecosystem technological choices, and efficiency. This is done by quickly discovering and sharing customized applications in the Commerce Cloud Developer Center, where the tools are improved with efficiency and learning resources. To have the best composable storefront, businesses have the choice of learning from headless collusion kits, which speed up both time-to-market and the innovation that goes into the storefront. Businesses also have a choice of extending their headless commerce, which can be done through new channels and functionalities with an ecosystem of applications and partners. 

You can also read here about the 5 Must-Have E-Commerce Integrations for your Storefront.

4. Connected Customer Data

For every business, their customer is of great importance. With the assistance of headless commerce, retailers and other businesses could create connected experiences that circulate around the shoppers. Through this, businesses can receive a complete view of their customers and formulate consumer touchpoints and front-end experiences while making data integration easier. The Salesforce data integration is made simple by enlocking all the necessary data from the back-end systems, utilizing Mulesoft Accelerator for Commerce Cloud. 

How Does It Benefit the Retail Industry?   

Composable storefront is a digital solution for all the retailers in the retail industry to fasten the pace of making any changes to their site with flexibility and speed, increasing basket size, conversions, and sales while reducing the incurred costs. Furthermore, pre-built packages had been introduced by Salesforce, particularly for implementations of headless commerce. This also includes pricing, integrations, and implementation accelerators from Salesforce’s ecosystem, which relates to Commerce Cloud. 

The importance of composable storefronts for the retail industry arises from the desire for commercial sites that are flexible and adaptable to keep up with the changing customer demand. Headless commerce is recognized as a significant tool for the separation of different ends of an e-commerce solution, and according to the State of Commerce Report by Salesforce, more retailers have been investing in headless commerce to increase their growth. Through the Salesforce Composable Storefront, the customers of Commerce Cloud could successfully implement the headless commerce strategy while also without revealing themselves to any complex challenges regarding development or overhead.

Conclusion 

The composable storefront of Salesforce had been an innovation created as a part of headless commerce. A composable storefront had been created to provide the flexibility and agility to customize their storefront with content and offerings that would present them to the customers in the best way possible. You can hire dedicated Salesforce developers at Cyntexa who can help with implementing headless commerce to improve the business presentation and increase the number of sales, conversions, and basket size which also reduces the overall cost inculcated.