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Being a global market leader in its field, Salesforce is always committed to making its clients’ experience easier and more efficient. Continuing the practice, it recently added some great features- New Customer 360 Innovation, which aimed to enhance the customer experience. It has integrated commerce service data and marketing on a single platform. Besides saving companies from switching between multiple interfaces, it will also empower them to deliver more personalized yet prompt customer experiences at a large scale without compromising data privacy compliance.
The innovations will help companies automate, connect, and personalize the customer experience to build a strong synergy between customer preferences, engagement activities, and personalized transactions. The model is based on a first-party data model that enables companies to easily optimize varied interactions for each individual. Along with strengthening the customer relationship, it will also help businesses to build a healthy community of loyal clients.
Along with data unification, the new features under Salesforce Customer 360 Innovation also support seamless switching between multi-platform interactions. So, customers can interact with businesses across different platforms without losing the communication thread. This consistency in communication helps businesses and customers to track the key conversations for understanding/delivering the expectations.
The smart infrastructure and mechanism allow businesses to automate tedious tasks without losing the personalized appeal- which translates to higher productivity and improved customer relationships.
The deeper insights into customers’ demographics and preferences enable retailers to strategically categorize their product catalogs and match them against specific demographics. By optimizing catalogs to appeal to specific demographics, businesses can get better responses and higher RoI out of their social media ad campaigns by linking ads to their site.
Salesforce Commerce Cloud brings a new approach to digital commerce, with innovations that make every transaction more profitable.
The new features added to Commerce Cloud will boost the overall potential of digital commerce by extracting maximum profit from each transaction. Moreover, when used strategically, these features can actively help extend businesses’ commercial possibilities by adding new demographics, re-engaging customers, and delivering optimum experiences across multiple commerce platforms.
The new features of the salesforce marketing cloud aim to increase marketers’ productivity and efficiency by personalizing customer interactions. With a more humanized experience, marketers would be in a better position to influence buying decisions.
The innovative features of Salesforce actively help businesses to analyze first-party data in detail and identify key touchpoints of different customers. Based on these valuable insights powered by Salesforce Customer 360 features, businesses can personalize the customer experience across digital and physical ecosystems to make their shopping experience seamless, streamlined, and more relevant through smart recommendations. It also multiplies the selling opportunities for the businesses, thus creating a win-win situation for both businesses and customers. Along with delivering short-term benefits like sales growth, it allows businesses to create future engagement with their customers by catering best to their needs and preferences.
Customer satisfaction is the key parameter for assessing the success of Customer relationship management. As a globally respected name in the CRM field, Salesforce has always been committed to helping businesses and customers gain the best value by optimizing both selling and shopping experiences and delivering better after-sales services. The recently added new features in its marketing and commerce cloud under Customer 360 Innovation further empower businesses to automate, unify and personalize their outreach and business activities to best match the customers’ expectations.
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