Salesforce Statistics 2026: Revenue, Market Share, Customers, Employees, Acquisitions & More
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Salesforce, a cloud computing and enterprise Software-as-a-Service company, was named the world’s #1 CRM provider by IDC (International Data Corporation) in 2024. This was the 11th consecutive year that Salesforce pioneered the CRM market.
Since 1999, Salesforce has overpowered the CRM landscape and become the first choice for businesses of all sizes, from small and midsize to Fortune 500 companies. The unparalleled scalability and customization available in Salesforce are the primary reasons it continues to grow in customers, employees, market share, revenue, and more.
In this blog, we will shed light on the Salesforce statistics for 2026, demonstrating this growth.
Let’s get started.
Salesforce Revenue
Salesforce’s annual revenue has been steadily growing since going public on the New York Stock Exchange (NYSE) in 2004. The first reported annual revenue of Salesforce stood at $176 million in FY2005.
In 2026, Salesforce anticipated and guided for $41.45 billion to $41.55 billion in revenue and delivered exactly that. Moving ahead, we will take a closer look at the Salesforce revenue in the past years, starting from FY22 to FY26.
Salesforce Revenue 2026
Salesforce accumulates 16% of its revenue from its subscription and support offerings, while 6% from professional services and others. The findings of the quarterly reports highlight a total revenue of $41.53 billion, out of which $39.39 billion was made from subscription and support alone. This revenue is higher than the combined earnings from subscription, support, and professional services offered by Salesforce in previous years.
Let’s see the financial results according to each quarter of FY26 –
| Q1 2026 financial results | |
|---|---|
| Total revenue | $9.8 billion |
| Subscription and support revenue | $9.30 billion |
| Professional services and other | $532M million |
| Q1 2026 financial results | |
|---|---|
| Total revenue | $10.2 billion |
| Subscription and support revenue | $9.7 billion |
| Professional services and other | $534 million |
| Q1 2026 financial results | |
|---|---|
| Total revenue | $10.3 billion |
| Subscription and support revenue | $9.7 billion |
| Professional services and other | $533 million |
| Q1 2026 financial results | |
|---|---|
| Total revenue | $11.20 billion |
| Subscription and support revenue | $10.68 billion |
| Professional services and other | $526 million |
Salesforce Revenue by Region in 2026
In the fiscal year 2026, America remains one of the largest regions for contributing to the overall revenue of Salesforce. 65.5% of the total revenue was accumulated from America, as per the quarterly report findings highlighted by Salesforce. The total revenue generated from Europe is $10.017 billion, which contributed to the 25% of the total revenues of Salesforce. In the Asia Pacific, a revenue of $4.315 billion was generated in FY26, which contributed to 10% of Salesforce’s total revenue.
- America: $27.193 billion
- Europe: $10.017 billion
- Asia Pacific: $4.315 billion
Salesforce Revenue by Product in 2026
The major revenue drivers for Salesforce products in 2026 include Agentforce Sales, Agentforce Service, Agentforce 360 platform, Slack, Agentforce Marketing, Agentforce Commerce, Agentforce integration, and Agentforce Analytics.
Salesforce’s growth in recent years is primarily driven by volume increases across its cloud portfolio. The accelerated adoption of Agentforce and Data Cloud also contributes to Salesforce revenue. It is further boosted by the Informatica acquisition, which was completed in November 2025, contributing to $388M to Q4 subscription revenue alone as per Salesforce Q4 Fiscal 2026 results.
- Agentforce Sales: $9.028 billion (contributing to 23% of revenue)
- Agentforce Service: $9.818 billion (contributing to 25% of revenue)
- Agentforce 360 Platform, Slack, and Others (subscription and support revenue from Informatica): $8.882 billion (contributing to 22% of revenue)
- Agentforce Marketing and Agentforce Commerce: $5.43 billion (contributing to 14% of revenue)
- Agentforce Integration and Agentforce Analytics: $6.23 billion (contributing to 16% of revenue)
Salesforce Revenue 2025
Salesforce made $37.9 billion of annual revenue in the fiscal year 2025, out of which $35.7 billion was generated through its subscription and support services.
| Q1 2025 financial results | |
|---|---|
| Total revenue | $9.13 billion |
| Subscription and support revenue | $8.59 billion |
| Professional services and other | $548 million |
| Q2 2025 financial results | |
|---|---|
| Total revenue | $9.33 billion |
| Subscription and support revenue | $8.76 billion |
| Professional services and other | $561 million |
| Q3 2025 financial results | |
|---|---|
| Total revenue | $9.44 billion |
| Subscription and support revenue | $8.88 billion |
| Professional services and other | $565 million |
| Q4 2025 financial results | |
|---|---|
| Total revenue | $10 billion |
| Subscription and support revenue | $9.5 billion |
| Professional services and other | $542 million |
Salesforce Revenue by Region in 2025
Salesforce’s Americas region dominates as its largest global market, generating approximately $25 billion in annual revenue. The United States and Canada lead this region as the top two markets.
Europe ranks as Salesforce’s second-largest market, contributing an estimated $8.9 billion in revenue. Key European markets include the United Kingdom, Germany, Ireland, and the Netherlands.
The Asia Pacific region holds third position with an estimated revenue of $3.9 billion. Australia and India represent the strongest markets within this region.


Salesforce Revenue by Product in 2025
Services that include Service Cloud, Field Service, and other products are making up the biggest part of Salesforce’s annual revenue. Service-related offerings made up $9.1 billion in revenue.
Sales services, which include Sales Cloud and other sales-related offerings, are making $8.3 billion in revenue.
Salesforce Platform and other services, which include AppExchange, Slack, and more, have generated an estimated $7.2 billion in revenue.
Marketing and commerce services, which include Commerce Cloud, Consumer Goods Cloud, Marketing Cloud, and more, generated an estimated $5.3 billion in revenue.
Integration and analytics platforms offered by Salesforce, like Mulesoft and Tableau, generated an estimated $5.8 billion in revenue.


Salesforce Data Cloud and AI offerings are experiencing rapid growth. The company generated $900 million in annual recurring revenue (ARR) from these services in FY25. Nearly half of all Fortune 100 companies have adopted these solutions, and they were included in all of the top 10 deals during Q4 2025.
Since October 2024, Salesforce has closed 5,000 Agentforce deals, with 3,000 of these being paid contracts rather than trials or pilots.
Salesforce Revenue 2024
Salesforce revenue reached the threshold of $34.9 billion for the fiscal year 2024, which ended on January 31, 2024, an increase of 11% over the previous year. In 2024, Salesforce secured the rank among the world’s fastest-growing top-five enterprise software companies.
Subscription and support services were the major source of revenue, generating around $32.54 billion (93% of Salesforce’s total revenue), followed by professional services with $2.32 billion in revenue.
| Total revenue | $34.9 billion |
| Subscription and support revenue | $32.54 billion |
| Professional services and other | $2.32 billion |
Salesforce Revenue by Region in 2024
The Americas region with $23 billion (67% of Salesforce’s total revenue) is the leading market for Salesforce worldwide. Europe with $8 billion (23%) is the second largest market, followed by the Asia Pacific with $3 billion (10%) in revenue.


Salesforce Revenue by Product in 2024
Services-related Salesforce offerings made around $8.2 billion (25%) in revenue, followed by Sales with $7.5 billion (23%) of revenue. Together, revenue from Sales and Service-related offerings accounted for 48.25% of total subscription and support revenue in the fiscal year 2024.
The Salesforce platform and other services competed with Salesforce core services sales and services, generating approximately $6.6 billion (21%) in revenue.
Integration and analytics services made around $5.1 billion (16%), followed by Marketing and commerce with $4.9 billion (15%) in revenue.


Salesforce Revenue 2023
Salesforce’s annual revenue in 2023 was estimated at $31.3 billion, out of which $29 billion (approximately 93%) was generated through subscription and support services followed by professional services with $2.3 billion in revenue.
| Total revenue | $31.3 billion |
| Subscription and support revenue | $29 billion |
| Professional services and other | $2.3 billion |
Salesforce Revenue by Region in 2023
The Americas region is accountable for 68% of Salesforce’s total revenue, equivalent to $21.25 billion. Europe, with $7.17 billion, and the Asia Pacific, with $2.93 billion, were respectively the second and third-largest Salesforce markets worldwide.


Salesforce Revenue by Product in 2023
Sales and service-related Salesforce offerings collectively made up around 48% of the total annual revenue in 2023. Sales brought in $6.8 billion and services $7.3 billion in revenue.
Salesforce platform and others brought in $5.9 billion in revenue. The revenue from marketing and commerce-related services was estimated at $4.5 billion. Data subscription and support revenue, which includes term and perpetual license revenue, was estimated at $4.3 billion.


Salesforce Revenue 2022
Salesforce’s annual revenue for 2022 was estimated at $26.5 billion. The major part, $24.6 billion (around 93% of the revenue), was brought in by subscription and support services, followed by Professional services with $1.8 billion in revenue.
Here is the Salesforce revenue breakdown according to the services –
| Total revenue | $26.5 billion |
| Subscription and support revenue | $24.6 billion |
| Professional services and other | $1.8 billion |
Salesforce Revenue by Region in 2022
The Americas region generated approximately $18 billion in annual revenue. Europe with $6 billion, and the Asia Pacific with $2.5 billion in revenue, respectively were the second and third-largest Salesforce markets globally.


Salesforce Revenue by Product in 2022
Service and Sales-related Salesforce offerings collectively made 50% of Salesforce’s yearly revenue for 2022. Sales brought in $6 billion, and Service $6.5 billion in revenue.
The revenue from the Salesforce platform and other services was estimated at $4.5 billion. Marketing and commerce-related offerings generated around $3.9 billion, followed by data subscriptions and support services with $3.8 billion in revenue.


Salesforce Revenue From 2005 to 2026
From 2005 to 2026, Salesforce’s revenue has grown from $176 million to $41.53 billion with a CAGR of 29.7%. This growth rate highlights that Salesforce’s revenue nearly doubled every 2.7 years on average over these 21 years.
| Salesforce Revenue From 2005 to 2026 | |
|---|---|
| 2005 | $176M |
| 2006 | $309M |
| 2007 | $497M |
| 2008 | $748.7M |
| 2009 | $1.077B |
| 2010 | $1.3B |
| 2011 | $1.6B |
| 2012 | $2.2B |
| 2013 | $3.0B |
| 2014 | $4.1B |
| 2015 | $5.4B |
| 2016 | $6.66B |
| 2017 | $8.4B |
| 2018 | $10.5B |
| 2019 | $13.3B |
| 2020 | $17.1B |
| 2021 | $21.3B |
| 2022 | $26.5B |
| 2023 | $31.4B |
| 2024 | $34.9B |
| 2025 | $37.9B |
| 2026 | $41.5B |


Salesforce Revenue Growth Year-over-Year (YoY)
As shown earlier, Salesforce has grown constantly since 2005. The revenue has seen steady growth with no decline. Here is a revenue growth year-over-year analysis to find the average growth rate –
| Salesforce Revenue Growth (YoY) from 2006 to 2026 | |
|---|---|
| 2005-2006 | 76% |
| 2006-2007 | 61% |
| 2007-2008 | 51% |
| 2008-2009 | 44% |
| 2009-2010 | 21% |
| 2010-2011 | 23% |
| 2011-2012 | 38% |
| 2012-2013 | 36% |
| 2013-2014 | 37% |
| 2014-2015 | 32% |
| 2015-2016 | 23% |
| 2016-2017 | 26% |
| 2017-2018 | 25% |
| 2018-2019 | 27% |
| 2019-2020 | 29% |
| 2020-2021 | 25% |
| 2021-2022 | 24% |
| 2022-2023 | 18% |
| 2023-2024 | 11% |
| 2024-2025 | 9% |
| 2025-2026 | 10% |
The high growth rate of Salesforce from 2006 to 2009 contributed to businesses’ rapid adoption of cloud-based solutions. As a trailblazer in customer relationship management, Salesforce experienced a higher growth rate. From 2023, Salesforce’s revenue growth has been rapidly declining. This decline could be due to intense competition in the CRM market and saturation.
However, the YoY growth in FY26 has been higher than the previous year’s records. The reason behind this shift is the rapid adoption of Agentforce, enabling customers to work with autonomous AI agents and become a truly agentic enterprise.


Salesforce Revenue by Country From 2005 to 2026
From 2005 to 2026, the Americas region made up an average of 70% of Salesforce’s total revenue. In FY26 alone, 65.5% of the total Salesforce revenue was generated from America. This is because Salesforce is an established name in the Americas, and a larger number of customers, including Fortune 500 companies, are using the Salesforce CRM. Furthermore, this was the first region that adopted Salesforce products, yielding a strong foundation for growth.
In 2026, Europe contributed to 25% of the revenue of Salesforce. The growing popularity of Salesforce in Europe-specific countries like the United Kingdom, Germany, Ireland, the Netherlands, and more is fueling revenue growth. In 2025, Salesforce saw its highest revenues ever from Europe, making up about 23.54% of its total revenue for the year.
Asia Pacific is the third-largest contributor to Salesforce revenue. From 2005 to 2025, an average of 9.18% of Salesforce’s total revenue comes from the Asia Pacific. This number has moved up to 10% in 2026, making the Asia Pacific the third-largest market for Salesforce. Some of the largest markets in this region include India and Australia.
In previous years, Salesforce India’s revenue was estimated at ₹9116.3 crores (approximately $1.104 billion) on 31 March 2024, representing a 36% growth from the previous year. This shows that Salesforce is expanding its customer base in the Asia Pacific region, especially in countries like India, by introducing more affordable CRM solutions like Starter Suite, starting at $2000 per user/month.
Salesforce Revenue by Segment From 2013 to 2026
According to the FY26 Annual report findings of Salesforce, the primary revenue-generating streams are –
- Subscription and support revenue – It accumulates revenue from subscription fees from customers accessing the Salesforce Cloud and purchasing a software license.
- Professional services and other revenue – The sale of support and updates that are additional to the basic subscription fee are included in professional services revenue.
Salesforce, in its FY26 annual report, highlighted that the major part of Salesforce’s revenue comes from subscription and support services. Approximately 95% of Salesforce’s total revenue, $41.525 billion in fiscal year 2026, stemmed from subscriptions, support, and professional services.
Here is Salesforce’s revenue by segment from 2013 to 2026
| Salesforce Revenue by Segment From 2013 to 2026 | ||||
|---|---|---|---|---|
| Year | Subscription and support [(in Billion $) & (Percentage %)] | Professional services and other [(in Billion $) & (Percentage %)] | ||
| 2013 | $2.8 billion | 94% | $181 million | 6% |
| 2014 | $3.8 billion | 94% | $246 million | 6% |
| 2015 | $5 billion | 93% | $359 million | 7% |
| 2016 | $6.2 billion | 93% | $461 million | 7% |
| 2017 | $7.7 billion | 92% | $635 million | 8% |
| 2018 | $9.7 billion | 93% | $769 million | 7% |
| 2019 | $12.4 billion | 93% | $869 million | 7% |
| 2020 | $16 billion | 94% | $1.1 billion | 6% |
| 2021 | $19.9 billion | 94% | $1.2 billion | 6% |
| 2022 | $24.6 billion | 93% | $1.8 billion | 7% |
| 2023 | $29 billion | 93% | $2.3 billion | 7% |
| 2024 | $32.54 billion | 93% | $2.32 billion | 7% |
| 2025* | $35.7 billion | 94% | $1.67 billion | 6% |
| 2026* | $39.39 billion | 95% | $2.14 billion | 5% |


Salesforce Employee Count
Salesforce is an employee-centric company recognized by several awards, such as –
- Top 100 Companies That Care, 9 years in a row, PEOPLE 2025
- A World’s Most Ethical Companies Honoree, Honored 17 times, in Ethisphere 2025
- World’s Most Admired Companies, 12 years in a row, according to Fortune 2026
- One of the Best Workplaces in Canada in 2025 (by Great Place to Work Canada)
- Fortune America’s Most Innovative Companies, 3rd consecutive year, by Fortune 2025
- Top 10 Best Workplaces in Technology, 9 years in a row, Fortune, 2025
- Fortune 100 Best Companies To Work For® in 2025 (17th consecutive year)
- Fortune 100 Best Companies to Work For 2024 (15th consecutive year)
Salesforce is investing in the well-being of its employees and providing equal growth opportunities. This allowed Salesforce to attract and retain the world’s best talent.
Salesforce Employee Count 2026
The foundation of the Salesforce employee culture is rooted in the core values, including trust, customer success, innovation, equality, and sustainability. As of January 2026, Salesforce had 83,334 employees working from global locations. So Salesforce’s employee count grew by approximately 9% in 2026 compared to 2025, which is a notably stronger growth rate than the 5.19% seen the previous year.
Salesforce Employee Count 2025
As of January 31, 2025, Salesforce employs more than 76,453 employees working from 90+ global offices, a 5.19% increase from 72,682 employees in 2024.
Salesforce Number of Employees in 2024
Salesforce had 72,682 employees, 8.45% reduced workforce compared to 2023. Salesforce had 79,390 employees in 2023, and for the first time in its history, Salesforce reduced its workforce in 2024.
The decline in the number of employees at Salesforce is attributed to the restructuring plan announced by Salesforce at the beginning of 2023. Salesforce planned to reduce the workforce count by 10%, roughly equivalent to 7000 employees.
Salesforce Number of Employees From 2005 to 2026
In recent years, the Salesforce employee count has grown significantly. The number of employees in 2005 was 767, and it reached 16,000+ employees in 10 years.
The number of employees at Salesforce has grown by nearly 94% since 2005. This growth is the result of the company’s global market extensions, strategic acquisitions, and continuous product development.
Here is the Salesforce total employee count from 2005 to 2024;
| Salesforce Number of Employees From 2005 to 2026 | |
|---|---|
| Year | Number of Employees |
| 2005 | 767 |
| 2006 | 1,304 |
| 2007 | 2,070 |
| 2008 | 2,606 |
| 2009 | 3,566 |
| 2010 | 3,969 |
| 2011 | 5,306 |
| 2012 | 7,785 |
| 2013 | 9,800 |
| 2014 | 13,000 |
| 2015 | 16,000+ |
| 2016 | 20,000+ |
| 2017 | 25,000+ |
| 2018 | 29,000+ |
| 2019 | 36,000 |
| 2020 | 49,000+ |
| 2021 | 56,000+ |
| 2022 | 73,000+ |
| 2023 | 79,390+ |
| 2024 | 72,682 |
| 2025 | 76,453 |
| 2026 | 83,334 |


How Many Employees at Salesforce in the United States?
As of January 31, 2024, Salesforce had 72,682 employees, of which 51% are located in the United States. This is equivalent to 37,068 employees.
Salesforce has 18 offices in the United States, including Atlanta, Austin, Bellevue, Boston, Burlington, and Cambridge, and a worldwide corporate headquarters in San Francisco.
Salesforce’s corporate headquarters in San Francisco is a 61-story tower where approximately 10,000 employees work. (Source: KTVU)
How Many Employees at Salesforce are Male?
As of January 31, 2024, 64% of the Salesforce workforce is identified as men which is equivalent to 46,516 employees.
How Many Employees at Salesforce are Female?
As of January 31, 2024, 36% of the Salesforce employees are identified as women, equivalent to 26,165.
How Many Employees Does Salesforce Have in India?
Salesforce had 14,000+ employees in India in 2025, working across offices in Bengaluru, Mumbai, Delhi, Hyderabad, Pune, and Jaipur.
How Many Customers Does Salesforce Have?
Since 2005, Salesforce customers have grown exponentially. From 13,900 customers in 2005 to over 1,50,000 customers in 2025, Salesforce is serving businesses of all sizes and different industries.
Salesforce was disclosing the number of customers from 2005 to 2016 in its annual reports. However, after 2016, Salesforce shifted its focus from customer numbers to other performance metrics like revenue, market share, employee count, and more.
Here is the breakdown of Salesforce customer numbers from 2005 to 2025 –
| Salesforce Number of Customers From 2005 to 2024 | |
|---|---|
| Year | Number of Customers |
| 2005 | 13,900 |
| 2006 | 20,500 |
| 2007 | 29,800 |
| 2008 | 41,000 |
| 2009 | 55,400 |
| 2010 | 72,000 |
| 2011 | 92,000 |
| 2012 | 100,000 |
| 2013 | 100,000+ |
| 2014 | 100,000+ |
| 2015 | 150,000 |
| 2016 | 150,000+ |
| 2017 | 150,000+ |
| 2018 | 150,000+ |
| 2019 | 150,000+ |
| 2020 | 150,000+ |
| 2021 | 150,000+ |
| 2022 | 150,000+ |
| 2023 | 150,000+ |
| 2024 | 150,000+ |
| 2025 | 150,000+ |
The exact number of companies that use Salesforce is not provided by Salesforce, but the consistent revenue growth indicates the growing number of customers over the years.


Name of the Companies That Use Salesforce
Salesforce CRM is used by companies of all sizes. Here we have compiled a list of the companies that use Salesforce CRM;
- Spotify
- Amazon Web Services
- Toyota
- Cannon
- L’Oréal Americas
- T-Mobile
- Walmart
- American Express


What Companies Use Salesforce in the USA?
The USA has the highest number of companies using Salesforce. Here we have compiled a list of the USA-specific organizations using Salesforce:
| Companies that Use Salesforce in the USA | ||||
|---|---|---|---|---|
| Spotify | Baptist Health | Turtle Bay Resort | Gucci | General Mills |
| U.S. Bank | Grammarly | BACA Systems | Sunnova Energy | Yeti |
| American Express | UNLV ( University of Nevada) | Iron Mountain | Sandy Alexander | Arizona State University (ASU) |
| Holmes Murphy | Ponce Bank | Crexi | Williams-Sonoma | Mercedes-Benz Silver Arrows |
| Susan G. Komen | Pentagon Federal Credit Union (PenFed) | Grubhub | ReserveBar | Pacific Life |
| Mascoma Bank | Alumni Association of the University of Michigan (AAUM) | Wonolo | Make-A-Wish | |


What Companies Use Salesforce in the United Kingdom (UK)?
We have compiled a list of major companies in the United Kingdom using Salesforce. Here’s a breakdown –
| Companies that Use Salesforce in the United Kingdom | ||
|---|---|---|
| Formula One | Brain Tumor Charity | Samsung Electronics |
| John Lewis | Halfords | Al Rayan Bank |
| Heathrow Airport | Santander UK | Ascertia |
| Bucherer | Hotel Chocolat | AudioBoom |


What Companies Use Salesforce in Canada?
Here is a list of companies who use Salesforce in Canada;
- Ag Growth International
- SkipTheDishes
- Loopio
- Canada Drives
- Influitive
- Alta West Capital
- Best Buy Canada
- BlackBerry
- Devolutions
- Durabuilt


What Companies Use Salesforce in Australia?
Here is the list of companies who use Salesforce in Australia;
- Australian Football League (AFL)
- R.M.Williams
- pay.com.au
- Flight Centre


What Companies Use Salesforce in India?
Here is the list of the companies that use Salesforce in India to stay competitive and deliver the best experience to their customers:
| Companies that Use Salesforce in India | |||
|---|---|---|---|
| Pidilite | Healthcare Global Enterprises Ltd (HCG) | L&T Electrical & Automation | Mahindra & Mahindra |
| Jaipur Rugs | Polycab | Hero FinCorp | Godrej & Boyce |
| REVA University | TVS Motor | Bajaj Finance Limited Auto Finance | Tata CLiQ |
| Meesho | Kalpataru | HDFC Limited | Balaji Wafers |
| Air India | Kotak Mahindra Bank | Pepe Jeans India | RBL Bank |
| Narayana Health | Thermax Limited | JSW Steel | |


What Percentage of Fortune 500 Companies Use Salesforce?
According to the Salesforce annual reports, around 90% of Fortune 500 companies use Salesforce CRM to drive productivity, customer relationships, and profitability.
Fortune 500 Companies Using Salesforce
Here we have compiled a list of the Fortune 500 companies that are using the Salesforce CRM:
- American Express
- Samsung Electronics
- General Mills
- Walmart
- Amazon
- Microsoft
- FedEx
- Best Buy
- Coca-Cola
- U.S. Bancorp
- Pacific Life
- Mercedes-Benz Group


Salesforce Customers by Industry
As said earlier, Salesforce is the most popular choice among organizations of all sizes, and industries. Here we have compiled a list of Salesforce customers by industry:
Which Healthcare Companies are Using Salesforce?
Salesforce is offering tailored solutions for the healthcare industry named Health Cloud. It combines both clinical and non-clinical data in one place to facilitate personalization and automation. Here we have combined a list of Salesforce healthcare customers leveraging Health Cloud and other products:
- Baptist Health
- Narayana Health
- Healthcare Global Enterprises Ltd (HCG)
- Precina
- Simplyhealth
- Humana
- Ovation Medical
- MIMIT Health
- Novartis
- Hologic
- Priority Health


Insurance Companies Using Salesforce
Salesforce offers Financial Services Cloud, an industry-specific AI-powered CRM tailored for banking, insurance, wealth & asset management organizations. Here we have compiled a list of the Salesforce insurance customers:
- AAA Washington
- Pacific Life
- Holmes Murphy
- Humana
- AAA – The Auto Club Group


Banking Companies Using Salesforce
Here is a list of the Salesforce banking customers:
- Standard Bank
- Mascoma Bank
- Banco Inter
- Ponce Bank
- RBL Bank
- Kotak Mahindra Bank


Which Manufacturing Companies are Using Salesforce?
Salesforce offers Manufacturing Cloud, an industry-specific cloud allowing organizations to unify and manage the entire value chain. Additionally, it offers solutions like Connected Assets and Rebate Management to expand the capabilities of Manufacturing Cloud further.
| Manufacturing Companies Using Salesforce | ||
|---|---|---|
| BACA Systems | Polycab | Balaji Wafers |
| General Mills | TVS Motors | Kawasaki Motors Corp. |
| Ag Growth International | L&T Electrical & Automation | Bombardier |
| Durabuilt | JSW Steel | Siemens |
| Pidilite | Mahindra & Mahindra | Swissbit |
| Jaipur Rugs | Godrej & Boyce | |


Which Retail Companies are Using Salesforce?
Salesforce offers a range of retail solutions tailored for fashion, grocery, restaurants, mass merchants, drug, and convenience retail stores. Additionally, it also offers Retail Cloud, helping retailers to personalize the in-store shopping experience and maximize sales powered by AI.
Here we have compiled a list of the Salesforce retail customers:
| Retail Companies Using Salesforce | ||||
|---|---|---|---|---|
| General Mills | Janie and Jack | Lovesac | ReserveBar | Best Buy Canada |
| TVS | Deciem | Steve Madden | John Lewis | R.M.Williams |
| Balaji | Bouclair | Williams-Sonom | Halfords | |


Which Automotive Companies are Using Salesforce?
Salesforce Automotive Cloud unifies all the customer data from purchases, service history, warranties, and in-app features, allowing companies to personalize customer experiences at each touch point.
Here is a list of the Salesforce automotive companies –
- Ford Motors
- CarMax
- Mercedes-Benz
- Vindis Group
- Bentley Motors
- Pirelli
- H.R. Owen
- Mahindra & Mahindra
- TVS Motors


Which Educational Organizations are Using Salesforce?
Salesforce Education Cloud, a purpose-built AI CRM to support the entire education to deliver world-class education. Here is a list of the Salesforce education customers:
- REVA University
- UNLV ( University of Nevada)
- Alumni Association of the University of Michigan (AAUM)
- Arizona State University (ASU)
- George Mason University
- Oakland Unified School District
- Texas A&M Foundation
- University of East Anglia
- San Mateo County Community College District


Which Real Estate Companies are Using Salesforce?
Salesforce is helping real estate companies to put all their data in one place, so stakeholders and customers are on the same page. It helps real estate companies streamline processes and operations to deliver a connected, personalized experience.
Here is a list of the Salesforce real estate customers:
- Crexi
- Kalpataru
- Lennar
- Ray White Bendigo


Which Non-profit Organizations are Using Salesforce?
Salesforce Nonprofit Cloud, a unified platform is helping nonprofit organizations nurture relationships, fundraising, measure program outcomes, and eliminate the data silos to drive the world for the better tomorrow.
Salesforce has more than 56,000 nonprofit and higher education organizations leveraging the Salesforce CRM.
Here is a list of Salesforce Nonprofit customers:
- American-Lebanese Syrian Associated Charities (ALSAC)
- Boys and Girls Clubs America
- WWF Netherlands
- Make-A-Wish
- Riverside Housing


Salesforce Customers by Cloud
Salesforce offers a wide range of products catering to different aspects of an organization from sales, service, marketing, and more. Here we have created a list of the Salesforce customers segmented by the cloud they are using:
Who are Salesforce Sales Cloud Customers?
Sales Cloud is recognized as the leader among all sizes of businesses from small businesses, to mid-size, and enterprises to close more deals.
- U.S. Bank
- American Express
- Holmes Murphy
- Grammarly
- Alumni Association of the University of Michigan (AAUM)
- Crexi
- Grubhub
- Wonolo
- Make-A-Wish
- Arizona State University (ASU)


Who are Salesforce Service Cloud Customers?
Service Cloud helps organizations develop positive experiences from first contact to final resolutions. Driven by AI-powered innovations, it allows low-touch customer inquiries to be handled by AI agents, allowing humans to focus on high-touch tasks.
Here is a list of the Salesforce Service Cloud customers:
- OpenTable
- Wiley
- Fisher & Paykel
- Simplyhealth
- AAA – The Auto Club Group
- Uber Eats
- U.S. Bank
- Holmes Murphy
- Mascoma Bank
- Turtle Bay Resort
- Iron Mountain


Who are Salesforce Marketing Cloud Customers?
Marketing Cloud is helping businesses with a unified view of the contextual data of each customer allowing them to deliver personalized experiences.
Here is a list of the Salesforce Marketing Cloud customers:
- Gucci
- Williams-Sonoma
- Make-A-Wish
- General Mills
- Arizona State University (ASU)
- Mercedes-Benz Silver Arrows
- Formula One
- Heathrow Airport
- Halfords
- Wellness Extract
- The Adecco Group
- Texas Tech University


Who are Salesforce Commerce Cloud Customers?
Commerce Cloud is helping B2B, B2C, and D2C businesses in creating a highly personalized experience. From setting up the storefront, and managing commerce channels to orders, and payments, it helps across all operations.
Here is a list of the Salesforce Commerce Cloud customers:
- Santander UK
- R.M.Williams
- Pepe Jeans India
- ReserveBar
- Yeti
- Heathrow Airport
- Bucherer
- Halfords
- Saks
- Siemens
- Fisher & Paykel
- Neolait


Who are Salesforce Data Cloud Customers?
Data Cloud is a Salesforce native data engine that allows data from any source in your organization safely and securely. It offers pre-built connectors to connect data from sources like Amazon EC2, Adobe Commerce, and more.
Here is the list of Salesforce Data Cloud customers:
- pay.com.au
- Air India
- Wyndham
- FedEx
- Kawasaki
- Mascoma Bank
- Formula 1
- Heathrow Airport
- Baptist Health


Which Companies are Using Agentforce?
Agentforce is an autonomous AI application that allows you to build any AI agent from scratch with role-specific skills. Since 2017, Agentforce has been growing in popularity.
Here we have compiled a list of the companies using Agentforce:
- Secret Escapes
- Precina
- AAA Washington
- Adecco Group
- Mike Morse Law
- ezCater
- Carnegie Learning


Salesforce Market Share
Salesforce has been a dominant player in the CRM market, ranking as the number #1 AI CRM provider worldwide according to IDC for the 12th consecutive year.
As per the same IDC report, Salesforce holds a commanding 20.7% market share among CRM applications, which exceeds the combined market share of all major competitors, including Microsoft, Oracle, Adobe, and SAP.


Source: Salesforce Q4 FY2025 financial statement
Salesforce continues to enjoy the biggest market share in CRM across multiple regions and applications. International Data Corporation (IDC) ranked Salesforce as a leader in the CRM market share in the following regions –
- North America
- Latin America
- Western Europe
- Asia-Pacific (including Japan)
Beyond this, IDC also ranked Salesforce as a leader in the following application categories market share:
- #1 CRM for sales for 13 consecutive years
- #1 CRM for customer services for 12 consecutive years
- #1 CRM for marketing for 6th consecutive years
Which Companies are Acquired by Salesforce?
Since the early days, Salesforce has had a clear vision of offering a comprehensive solution to its customers. Salesforce acquired companies as part of its growth strategies and expanded its offerings to meet all the customers’ needs under one roof.
Here is a list of the companies acquired by Salesforce from 2016 to 2025:
| Salesforce Acquistions from 2016 to 2024 | |
|---|---|
| Year | Acquistions |
| 2016 | Demandware Krux Quip Metamind SteelBrick |
| 2017 | Sequence |
| 2018 | MuleSoft Datorama CloudCraze |
| 2019 | Tableau ClickSoftware MapAnything |
| 2020 | Vlocity Evergage |
| 2021 | Slack Acumen Solutions |
| 2022 | Phennecs Troops.ai |
| 2023 | Airkit |
| 2024 | Spiff Own Company Tenyx Zoomin |
| 2025 | Informatica Convergence.ai |




Conclusion
Salesforce Statistics 2026 highlights the growth trajectory of the company from $176 million in 2005 to $41.5 billion in FY26. The numbers indicate the major shifts in the Salesforce platform from pure CRM to something much bigger.
Cyntexa has been in the Salesforce ecosystem since 2018 and is serving as a top-tier platform partner. We have worked with growing Salesforce data infrastructure, AI agents, and automated workflows running at enterprise scale. We’ve built on each of these shifts for clients across industries, company sizes, and geographies.
So if you’re looking at Salesforce and don’t know where to start, what to prioritise, or how to move forward, talk to our Salesforce team. We will help you build, scale, and transform your business with Salesforce the right way!
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AUTHOR
Tanushri
Head of Growth And Strategy
Tanushri heads Growth and Strategy at Cyntexa, with over 6 years of experience in sales and marketing. She specializes in aligning go-to-market teams, scaling revenue operations, and building structured, tech-enabled growth plans. Tanushri also advises businesses on Salesforce, ServiceNow, AWS and Google Cloud adoption, ensuring each strategy is execution-ready, future-proof, and tailored to the organization’s maturity and growth goals.

Cyntexa.
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