Become a next-gen business
Tell us about
your idea and we’ll bring it to life.
Schedule a FREE consultation today.
Looking for a new career?
Become a next-gen business with us.
Book a call with our consultants today and we'll turn your ideas into reality.
Looking to build a new career?Apply Now
Table of Contents
Share This Blog
Super apps – all-in-one platforms that offer messaging, shopping, social media, entertainment, and more under one roof.
According to a report from Gartner, there are about 2.68 billion monthly active users of the top 15 super apps. Gartner also forecasts that by 2027, more than 50% of the global population will use multiple super apps daily.
Take WeChat in China or Grab in Southeast Asia, for example. These super apps are not just popular in their home countries, but they’re making waves globally, changing how we interact with businesses.
Brands, take notice! The super app boom is not just a mere trend; it’s a profound transformation in consumer behavior. To stay competitive in the market, you need to adopt the trend.
In this blog, I will talk about 5 tips a business can follow to succeed in an era of super apps. Let’s begin by knowing what a super app is and how it works.
As said earlier, it is a unified platform serving all needs of people from messaging, online shopping, payments, ride-hailing, food delivery, etc.
It is the aggregation of all the multiple digital services under one platform. These apps ease the user’s hurdle of downloading and switching between multiple apps.
WeChat was originally started as a messaging application, but today stands out as the perfect example of a super application. It is an all-in-one platform for several customer needs;
Super apps are built on a modular structure, where each service offered by an app is treated as a module that is embedded into the main app. These services or modules can be easily added or removed based on the user’s demands.
Furthermore, super apps also use API (Application Programming Interface) to integrate third-party services into the application, saving the time and effort required to build a service from scratch.
Super apps provide a personalized experience, users can choose and install the applications useful for them. Each of these selected applications delivers a personalized experience.
Super apps are not only driving convenience for the users serving all their needs in one platform. These applications are also creating opportunities for businesses to find growth.
Here are a few reasons, why a business should consider super apps for their success;
Navigate the era of super apps with unprecedented success for your business;
Starting with the small, and growing gradually is a strategy that can be applied to any size or industry of a company.
What problems are you solving for your customers? The answer to this question will help you identify the core of your business.
How can your product or services solve those problems? The answer to this question will help you define the roadmap for attracting the target market.
The business should also identify their ideal customers, their needs, preferences, and more. Focus on these strengths and create a unique identity in the era of super apps. Acquire and retain customers who are looking for a specific value that you provide.
As said earlier, Super apps usually generate more data allowing you to understand your customers at more granular levels. Use this understanding to deliver experiences that align with the interests of your customers.
You can use this data to segment your customers and create a detailed profile of them. This would help you know who your customers are, and what they need, enabling you to find ways to connect with them.
Technology advancements such as AI and machine learning can be employed to help you analyze customer profiles and deliver personalized experiences at scale.
Personalization can help you stand out from the competition, and build a loyal customer base in the era of super apps.
Establish partnerships with complementary brands within the super app ecosystem. Create co-branded mini-apps, shared loyalty programs, and cross-promotional campaigns.
This partnership will help you reach and access the new markets and segments you may not be able to reach otherwise. Also, it will boost your brand recognition and reputation as you’re associated with trusted brands.
Super app should have a user-friendly, intuitive, and engaging interface, so users can easily navigate through it. You can use the data and customer feedback to continually improve the user interface and experience of the super application.
You can also gamification, loyalty programs, or other special features that keep users engaged on your application.
The era of super apps is on us, and brands that stand on the sideline risk impertinence. Businesses should embrace this era with open arms to unlock a world of untapped opportunities.
As a digital transformation partner, Cyntexa stands out as the beacon of choice for businesses looking for ways to leverage the technology to upgrade their business to achieve success. Let’s schedule an obligation-free consultation session with us, and find out how we can help you navigate the era of super apps with success.
The youngest Salesforce MVP in the world in 2019, is a successful serial entrepreneur and CEO of Cyntexa - a prominent global Salesforce Consulting and Implementation Partner. He's also the driving force behind Salesforce Hulk, a popular YouTube channel providing valuable insights to Salesforce enthusiasts. As a thought leader in the Salesforce ecosystem, Shrey is committed to driving business growth through technology.
A cloud migration strategy refers to majorly planning out all the aspects of businesses that are to be migrated to targeted cloud infrastructure.
February 28, 2024
It is the process of transferring data, applications, or entire IT infrastructures from an on-premises infrastructure to a cloud computing platform designed per your business requirements. It can encompass diverse elements like data, processes, applications, and more, with the primary objectives being optimized cost management and rapid scalability.
February 27, 2024
ServiceNow ITOM is a cloud-based Software-as-a-Service (SaaS) platform that manages technology-related operations, ensuring optimal performance aligns with business objectives.
February 26, 2024
$3.1 trillion, This is the estimated revenue lost by businesses each year due to poor customer service, according to research from Qualtrics. That’s more than Canada’s GDP ($2,139.84 billion in 2022)! Poor customer service affects revenue and deteriorates a brand’s reputation. Think about your own experiences. How often have you stepped out from frustrating interactions […]
February 23, 2024
Cloud is a virtual space on the internet to store and access your data rather than utilizing your local computer or server. It’s like a virtual storage unit for your digital belongings.
February 22, 2024
Salesforce is a cloud-based CRM platform launched as a Software-as-a-Service (SaaS) tool where as ServiceNow is a cloud-based application platform (PaaS) service.
February 20, 2024
Learn how cloud-based transformative tools have revolutionized workflows, enabling businesses to achieve improved efficiency, agility, and customer satisfaction.
February 19, 2024
Salesforce is one of the leading cloud computing platforms that specializes in Software as a Service (Saas). They provide customers with services like Customer Relationship Management (CRM) and help them to use cloud services to connect with customers, partners, and potential leads.
February 16, 2024
This Consumer Goods offline app for Salesforce allows you to edit quantities, apply discounts, and even create new orders offline. You become a retail alchemist, crafting perfect orders with a simple tap with this offline app.
February 15, 2024
Think about it: more visitors usually means more potential customers, more chances to show off your amazing products, and more sales! So, keeping an eye on your foot traffic is like having a secret weapon for your business.
February 14, 2024
Uncover the Keys to Success with Popular CRM Trends, New Releases, AI Launches and More!
Don’t Miss Out On Latest Industry Insights!
Please check your mail for further updates.