ServiceNow Statistics 2025: Revenue, Market Share, Customers & Employee Base, Acquisitions & More
Table of Contents
ServiceNow, founded in 2004 by Fred Luddy with a single laptop, has been recognized among the world’s most innovative and admired companies.
ServiceNow, a cloud-based platform has a robust ecosystem of applications for IT Service & operation management, customer service management, security operations, field service management, and more.
From its humble beginning to its rapid growth and widespread adoption, in this guide, we will shed light on the ServiceNow statistics that tell the story of ServiceNow’s success.
ServiceNow Revenue
The continuous expansion of ServiceNow products and services resulted in significant growth in revenue with each passing year.
ServiceNow Revenue 2025
According to guidance from ServiceNow for the year 2025, the subscription revenue is expected to be estimated between $12.63B – $12.68B.
In 2025, ServiceNow will transition to a consumption-based pricing model, aligning costs for its AI and data solutions with actual customer usage over time.
ServiceNow Revenue 2024
In the fiscal year 2024, combining Q1, Q2, Q3, and Q4 results, the total revenue of ServiceNow is $10.99B. Here is the ServiceNow revenue breakdown for each quarter of 2024:
| Q1 2024 financial results | |
|---|---|
| Subscription revenues | $2,523M |
| Professional services and other revenue | $80M |
| Total revenues | $2,603M |
| Q2 2024 financial results | |
|---|---|
| Subscription revenues | $2,542M |
| Professional services and other revenue | $85M |
| Total revenues | $2,627M |
| Q3 2024 financial results | |
|---|---|
| Subscription revenues | $2,715M |
| Professional services and other revenue | $82M |
| Total revenues | $2,797M |
| Q4 2024 financial results | |
|---|---|
| Subscription revenues | $2,866M |
| Professional services and other revenue | $91M |
| Total revenues | $2,957M |
ServiceNow revenue has been steadily growing each quarter with an average growth rate of 3.7%. ServiceNow is forecasted to reach $15B in revenue by 2026, as a prediction made in the Q2 financial results.
ServiceNow Revenue by Product in 2024
Technology workflows like IT Service Management, IT Operation Management, IT Asset Management, Security Operations, and more were the biggest contributors to ServiceNow revenue. These workflows made up around 53% of the Annual Contract Value (ACV) for ServiceNow.
Customer and employee workflows like HR Service Delivery, Legal Service Delivery, Workplace Service Delivery, Customer Service Management, Field Service Management, and more. These workflows together accounted for 30% of the ACV for ServiceNow.
Creator Workflows and others like App Engine, Automation Engine, Vault, Supplier Lifecycle Operations, and more made up around 17% of the ACV.
ServiceNow Revenue by Region in 2024
The North American region was ServiceNow’s biggest market in 2024, it contributed approximately 63% of the ServiceNow revenue in 2024. Europe, the Middle East, and Africa (EMEA) region, was the second biggest market with a 25% share in annual revenue. Asia Pacific and other regions had a 12% share in the revenue.
ServiceNow Revenue 2023
ServiceNow annual revenue in 2023 was $8.97B, out of which $8.68B was generated through the subscription. In Q1 2023, it was the first time when ServiceNow made over $2B in revenue, and since then this trend has maintained.
ServiceNow Revenue by Product in 2023
Technology workflows accounted for around 55% of the annual contract value for ServiceNow in 2023. Customer and employee workflows accounted for 29%, and creator workflows accounted for 16% of the ACV for ServiceNow.
ServiceNow Revenue by Region in 2023
North America accounted for 63% of the ServiceNow revenue in 2023. Europe, the Middle East, and Africa contributed 26% of the revenue. Asia Pacific and other regions accounted for 11% of the revenue.
ServiceNow Revenue 2022
ServiceNow annual revenue in 2022 was $7.245B, a significant portion of which $6.891B was generated through the subscription.
ServiceNow Revenue by Product in 2022
Technology workflows like IT Operations Management, ITSM, and ITAM made up 60% of ServiceNow ACV. Customer & employee workflows, and creator workflow, and others respectively, accounted for 25%, and 15% of the ServiceNow revenue.
ServiceNow Revenue by Region in 2022
Americas is by far the biggest contributor to ServiceNow revenue. In 2022, 65% of the annual revenue was generated from the Americas. With 25% of the revenue, Europe, the Middle East, and Africa were the second largest contributors. Asia-Pacific and other regions made 10% of the ServiceNow annual revenue in 2022.
ServiceNow Revenue From 2015 to 2024
Subscription revenue is the major contributor to the ServiceNow growth from 2015 to 2024. In 2015, ServiceNow’s total revenue was $1.005B, making it the second enterprise SaaS company to surpass $1 billion in revenue, followed by Salesforce. Salesforce achieved the milestone of $1 billion in revenue in 2009.
| ServiceNow Subscription Revenue from 2016 to 2024 | |
|---|---|
| 2016 | $1.23B |
| 2017 | $1.74B |
| 2018 | $2.42B |
| 2019 | $3.26B |
| 2020 | $4.29B |
| 2021 | $5.57B |
| 2022 | $6.89B |
| 2023 | $8.68B |
| 2024 | $10.99 |
Here is an overview of ServiceNow subscription revenue from 2016 to 2024 showing the unwavering growth:
ServiceNow Revenue Growth From 2017 to 2024
ServiceNow yearly revenue grew at a compound annual growth rate (CAGR) of 31% from 2016 to 2024. Here is the summary of year-over-year growth in the revenue:
| ServiceNow Revenue Growth from 2017 to 2024 | |
|---|---|
| 2017 | 41% |
| 2018 | 39% |
| 2019 | 35% |
| 2020 | 32% |
| 2021 | 30% |
| 2022 | 24% |
| 2023 | 26% |
| 2024 | 27% |
ServiceNow Market Share
ServiceNow is a pioneer name when it comes to technology workflows, outshining its competitors like BMC, Atlassian, Microsoft, IBM, and more. It is rapidly evolving in the field of AI, with the introduction of AI agents which will further strengthen its market share.
ServiceNow has been reorganized as the global leader by several research firms across different categories. This suggests the dominance of ServiceNow over its competitors.
2024 Gartner® Magic Quadrant
Gartner named ServiceNow as leader for the following:
- AI Applications in IT Service Management (ITSM).
- Enterprise Low-Code Application Platforms for the fifth consecutive year.
The Forrester Wave™
The Forrester Wave recognized ServiceNow as a leader in 2024 in its different reports such as:
- The Forrester Wave™: Task‑Centric Automation Software (TCAS)
- Forrester Wave™: P&C Claims Management Systems, Q2 2024
- Forrester Wave™: Strategic Portfolio Management Tools, Q2 2024
- Forrester Wave™: Customer Service Solutions, Q1 2024
- Forrester Wave™: Third‑Party Risk Management Platforms, Q1 2024
IDC MarketScape Vendor Assessment
ServiceNow has been recognized as the leader in the following two IDC Marketspace worldwide reports:
- IDC MarketScape: Worldwide SaaS and Cloud‑enabled Spend Orchestration 2024 Vendor Assessment
- IDC MarketScape for Multicloud and Hybrid Cloud Management with Automation
- Worldwide Value Stream Management (VSM) and Agile Project and Portfolio Management 2023‑2024
- Worldwide Strategic Portfolio Management (SPM) and IT Project and Portfolio Management 2023‑2024
ServiceNow Customers
ServiceNow is delivering great experiences, and unlocking productivity for its customers. ServiceNow customers sit at the top of the industries including education, healthcare, financial services, government, manufacturing, retail, and more.
How Many Customers Does ServiceNow Have in 2024?
As of 2024, ServiceNow supports over 8,400 organizations worldwide, including 85% of Fortune 500 companies. Beyond this in quarter-wise financial results, ServiceNow disclosed the number of customers who have more than $1M in annual contract value (ACV).
In Q1 2024, ServiceNow had 1,922 with an average annual contract value of $4.6M. In Q2 2024, ServiceNow added 49 new customers resulting in a total of 1,971 customers with an average ACV of $4.7M. Continuing this growth, ServiceNow landed 47 new customers in Q3 2024, resulting in a total of 2,018 customers with an average ACV of $4.8M. At the end of Q4 2024, ServiceNow had 2,109 customers with an average ACV of $5M.
The Number of Companies That Use ServiceNow in 2023
ServiceNow had 8,100+ customers at the end of 2023, with the company adding nearly 400 new customers. ServiceNow doubled (2.2x) the number of customers with 20M+ ACV in comparison to 2021. 98.5% of the customers were renewed suggesting the unwavering confidence of customers in ServiceNow. Also, approximately 70% of customers grew ACV.
Here is a breakdown of the companies that use ServiceNow in 2023 based on their annual contract value:
- 1,492 customers with $1M-$5M ACV
- 224 customers with $5M-$10M ACV
- 126 customers with $10M-20M ACV
- 55 customers with $20M+ ACV
ServiceNow Customers in 2022
ServiceNow had 7,770 customers at the end of year 2022. The company landed 70+ new customers this year, notably 8 of these customers are among the global 100.
ServiceNow retained the contracts with 98% of its customers and generated a 25% higher revenue per customer, resulting in 125% of the net expansion rate. Also, the number of customers with AVC of $5M has increased by four times between 2018-2022.
Here is a breakdown of ServiceNow customer base in 2022 based on their annual contract value:
- 1,314 customers with $1M-$5M ACV
- 190 customers with $5M-$10M ACV
- 98 customers with $10M-20M ACV
- 39 customers with $20M+ ACV
ServiceNow Customers in 2021
Over 7,700 global enterprises were using ServiceNow in 2021 including 85% of the Fortune 500 companies. ServiceNow had 1,345+ customers with 1M+ annual contract value in 2021.
Here is a breakdown of the customers according to the annual contract value:
- 1,080 customers with $1M-$5M ACV
- 176 customers with $5M-$10M ACV
- 66 customers with $10M-20M ACV
- 23 customers with $20M+ ACV
ServiceNow’s Biggest Customers Growth from 2021 to 2024
ServiceNow is experiencing significant growth in the number of its biggest customers. The number of customers spending over 1M+ with ServiceNow annually has doubled from 1,080 in the year 2021 to 2,109 customers at the end of fiscal year 2024.
The number of ServiceNow’s biggest customers has grown by an average of 23%. This growth is expected to continue, ServiceNow is projected to have 3,066 customers with 1M+ ACV by 2026.
Frequently Asked Questions About ServiceNow Customers
1. How many Fortune 500 companies are using ServiceNow?
85% of the Fortune 500 companies are using ServiceNow including:
| Fortune 500 companies are using ServiceNow | ||
|---|---|---|
| Coca-Cola | Vodafone | American Express |
| Visa | DXC Technology | Delta Air Lines |
| BT Group | MGM Resorts International | Lenovo |
| AT&T | Nvidia | United Airlines |
| Lloyds Banking Group | Standard Chartered | SoftBank |
| Swiss Re | Dell Technologies | |
These are some of the Fortune 500 companies leveraging the capabilities of ServiceNow to make the world work.
2. List of companies using ServiceNow in the United States
Some of the world’s top companies using ServiceNow are headquartered in the United States. The North American region accounts for 63% of ServiceNow’s annual revenue in 2023. Here we have compiled a list of the companies using ServiceNow in the US:
| Companies using ServiceNow in the USA | |||
|---|---|---|---|
| Company Name | Headquarters | Industry | Products Used |
| Körber Supply Chain | Minneapolis, Minnesota | Technology | Customer Service Management IT Operations Management IT Service Management |
| Dropbox | San Francisco, California | Technology | Sourcing and Procurement Operations |
| Kraft Heinz | Chicago, Illinois | Consumer Goods | Customer Service Management |
| Epicor | Austin, Texas | Computer Software | Customer Service Management |
| American Seafoods | Seattle, Washington | Food & Beverages | Field Service Management IT Asset Management IT Service Management |
| Bridgewater Bank | Bloomington, Minnesota | Financial Services | Financial Services Operations Governance, Risk, and Compliance |
| Second Harvest Heartland | Brooklyn Park, Minnesota | Non-profit | Public Sector Digital Services |
| Xerox | Norwalk, Connecticut | Services Providers | Customer Service Management Field Service Management |
| Novant Health | Charlotte, North Carolina | Healthcare | IT Service Management Automation Engine Virtual Agent |
| Tennessee Dept of Human Services | Nashville, Tennessee | State Government | Legal Service Delivery |
| Fruit of the Loom, Inc. | Bowling Green, Kentucky | Apparel & Sporting Goods | IT Service Management |
| Wellstar Health System | Atlanta, Georgia | Healthcare | Vulnerability Response |
| Michael Best | Milwaukee, Wisconsin | Legal | App Engine IT Service Management |
| Florida Digital Service | Tallahassee, Florida | Government | Public Sector Digital Services |
3. What companies use ServiceNow in the United Kingdom (UK)?
| Companies using ServiceNow in the UK | |||
|---|---|---|---|
| Company Name | Headquarters | Industry | Products Used |
| AMS | Bracknell, UK | Workforce Solutions | Now Platform App Engine |
| Jigsaw24 | Nottingham, U.K. | Technology | Field Service Management Customer Service Management |
| Driver and Vehicle Standards Agency | Bristol, UK | Public Sector | IT Service Management Pro |
| RNIB | London, England | Nonprofit | Employee Center IT Service Management |
| Vodafone | Newbury, United Kingdom | Services | Now Platform Customer Service Management |
| Davies | London, UK | Financial Services | IT Asset Management IT Service Management ServiceNow Impact Software Asset Management Strategic Portfolio Management |
| Coca-Cola Europacific Partners | London, England | Consumer Packaged Goods | HR Service Delivery Safe Workplace |
4. What companies use ServiceNow in Canada?
| Companies using ServiceNow in Canada | |||
|---|---|---|---|
| Company Name | Headquarters | Industry | Products Used |
| Georgian College | Ontario, Canada | Higher Education | Automation Engine Customer Service Management IT Service Management |
| Acronym | Ontario, Canada | Information and Communications Technology | Telecommunications Service Management Telecommunications Service Operations Management Order Management for Telecommunications ServiceNow Impact |
5. List of companies using ServiceNow in India
| Companies using ServiceNow in the UK | |||
|---|---|---|---|
| Company Name | Headquarters | Industry | Products Used |
| Wipro Limited | India | Managed Service Provider | Governance, Risk, and Compliance IT Operations Management IT Service Management Professional Security Operations |
| LTIMindtree Ltd. | Mumbai, India | Technology | HR Service Delivery IT Service Management Strategic Portfolio Management |
6. What are the product-based companies using ServiceNow?
Product-based companies using ServiceNow include Amplifon, SES-imagotag, AMS, Premise Health, Syntax, and KOMSA.
ServiceNow Employee Count
As of December 31, 2024, ServiceNow had 26,293 employees, 3,605 higher than in 2023. ServiceNow is continually growing its employee base to drive new innovations and meet the needs of its growing number of customers.
ServiceNow Employee Count in 2023
As of December 2023, ServiceNow had 22,688 employees, of which 66.7% (approximately 15,131) are male, and 33.3% (approximately 7,557) are female. 54.9% of ServiceNow employees are based in the Americas, 27.2% in the APJ region, and 17.8% in the EMEA region.
ServiceNow Employee Number From 2020 to 2023
The number of ServiceNow employees is continuously increasing thanks to the strong emphasis on attracting and retaining talent.
| ServiceNow No. of Employees from 2020 to 2023 | |
|---|---|
| Year | No. of Employees |
| 2020 | 13,000+ |
| 2021 | 17,000 |
| 2022 | 20,433 |
| 2023 | 22,688 |
| 2024 | 26,293 |
ServiceNow Acquisitions
ServiceNow is quite active in pursuing strategic acquisitions to broaden its portfolio of offerings. Here we have created a timeline of the ServiceNow acquisitions from 2021 to 2025:
ServiceNow Acquistions in 2025
ServiceNow has made the following acquisitions in 2025 so far:
- Cuein: AI native conversation data analysis platform
ServiceNow Acquisitions in 2024
ServiceNow made the following acquisitions in 2024:
- Mission Secure: A Virginia-based company that specializes in asset discovery for operational technology (OT).
- 4Industry: A manufacturing technology application built on the Now platform.
- Smart Daily Management: An EY application that connects digital workers.
- Raytion: An IT business consulting firm specializing in AI, search, collaboration, and information intelligence solutions.
- Atrinet NetACE: Network management and automation technology provider.
ServiceNow Acquisitions in 2023
- UltimateSuite: A task mining company.
- G2K: An AI-powered platform for retail and other industries.
ServiceNow Acquisition in 2022
- Era Software: Observability and log management application.
- Hitch: Skill-mapping and intelligence company.
ServiceNow Acquisition in 2021
- Swarm64: A database performance, and scale application.
- Mapwize: A France-based indoor mapping, and wayfinding application.
- DotWalk: An application for automating upgrades, and testing of ServiceNow applications.
- Gekkobrain: A company specializing in ERP systems, and custom code.
- Intellibot: A robotic process automation application.
- Lightstep: Next‑generation observability application.
Final Take
ServiceNow, initially started as an IT service management platform, today serves Fortune 500 companies. Its portfolio of products and services is continually expanding to ensure the evolving enterprise’s requirements are taken care of.
Cyntexa is a ServiceNow partner with a pool of ServiceNow experts having expertise across ITSM, ITOM, CSM, CSM, Now Platform, CMBD, and more. We’re working with all sizes of organizations to bridge the gap between their requirements, and ServiceNow platform capabilities to ensure successful digital transformation. From ServiceNow consulting services to implementation, integration, migration, and app development to managed services, we have the expertise to deliver the results that matter to you. Additionally, we also offer IT Staff augmentation services allowing you to hire on-demand ServiceNow experts working with your existing team as an extension to achieve the results you strive for. Let’s connect to help us know your requirements, and how we can answer your requirements.
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AUTHOR
Vishwajeet Srivastava
Salesforce Data Cloud, AI Products, ServiceNow, Product Engineering
Co-founder and CTO at Cyntexa also known as “VJ”. With 10+ years of experience and 22+ Salesforce certifications, he’s a seasoned expert in Salesforce Data Cloud & AI Products, Product Engineering, AWS, Google Cloud Platform, ServiceNow, and Managed Services. Known for blending strategic thinking with hands-on expertise, VJ is passionate about building scalable solutions that drive innovation, operational efficiency, and enterprise-wide transformation.
Cyntexa.
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