ServiceNow Statistics: Revenue, Market Share, Customers & Employee Base, Acquisitions & More

ServiceNow, founded in 2004 by Fred Luddy with a single laptop, has been recognized among the world’s most innovative and admired companies.

ServiceNow, a cloud-based platform has a robust ecosystem of applications for IT Service & operation management, customer service management, security operations, field service management, and more.

From its humble beginning to its rapid growth and widespread adoption, in this guide, we will shed light on the ServiceNow statistics that tell the story of ServiceNow’s success.

ServiceNow Revenue

The continuous expansion of ServiceNow products and services resulted in significant growth in revenue with each passing year.

ServiceNow Revenue 2024

In fiscal year 2024, combining Q1, Q2, and Q3 results, total revenue of ServiceNow is $8.027B. Here is the ServiceNow revenue breakdown for each quarter of 2024:

ServiceNow revenue has been steadily growing each quarter with an average growth rate of 3.7%. Based on this, ServiceNow revenue for Q4 2024 is expected to be $2,900.5M. This would result in a total ServiceNow annual revenue of approximately $10.93B in 2024, a 22% increase from 2023.

ServiceNow is forecasted to reach $15B in revenue by 2026, as a prediction made in the Q2 financial results.

ServiceNow Revenue by Product in 2024

Technology workflows like IT Service Management, IT Operation Management, IT Asset Management, Security Operations, and more were the biggest contributors to ServiceNow revenue. These workflows made up around 53% of the Annual Contract Value (ACV) for ServiceNow.

Customer and employee workflows like HR Service Delivery, Legal Service Delivery, Workplace Service Delivery, Customer Service Management, Field Service Management, and more. These workflows together accounted for 30% of the ACV for ServiceNow.

Creator Workflows and others like App Engine, Automation Engine, Vault, Supplier Lifecycle Operations, and more made up around 17% of the ACV.

ServiceNow Revenue by Region in 2024

The North American region was ServiceNow’s biggest market in 2024, it contributed approximately 63% of the ServiceNow revenue in 2024. Europe, the Middle East, and Africa (EMEA) region, was the second biggest market with a 25% share in annual revenue. Asia Pacific and other regions had a 12% share in the revenue.

ServiceNow Revenue 2023

ServiceNow annual revenue in 2023 was $8.97B, out of which $8.68B was generated through the subscription. In Q1 2023, it was the first time when ServiceNow made over $2B in revenue, and since then this trend has maintained.

ServiceNow Revenue by Product in 2023

Technology workflows accounted for around 55% of the annual contract value for ServiceNow in 2023. Customer and employee workflows accounted for 29%, and creator workflows accounted for 16% of the ACV for ServiceNow.

ServiceNow Revenue by Region in 2023

North America accounted for 63% of the ServiceNow revenue in 2023. Europe, the Middle East, and Africa contributed 26% of the revenue. Asia Pacific and other regions accounted for 11% of the revenue.

ServiceNow Revenue 2022

ServiceNow annual revenue in 2022 was $7.245B, a significant portion of which $6.891B was generated through the subscription.

ServiceNow Revenue by Product in 2022

Technology workflows like IT Operations Management, ITSM, and ITAM made up 60% of ServiceNow ACV. Customer & employee workflows, and creator workflow, and others respectively, accounted for 25%, and 15% of the ServiceNow revenue.

ServiceNow Revenue by Region in 2022

Americas is by far the biggest contributor to ServiceNow revenue. In 2022, 65% of the annual revenue was generated from the Americas. With 25% of the revenue, Europe, the Middle East, and Africa were the second largest contributors. Asia-Pacific and other regions made 10% of the ServiceNow annual revenue in 2022.

ServiceNow Revenue From 2015 to 2024

Subscription revenue is the major contributor to the ServiceNow growth from 2015 to 2024. In 2015, ServiceNow’s total revenue was $1.005B, making it the second enterprise SaaS company to surpass $1 billion in revenue, followed by Salesforce. Salesforce achieved the milestone of $1 billion in revenue in 2009.

Here is an overview of ServiceNow subscription revenue from 2016 to 2024 showing the unwavering growth:

ServiceNow Revenue Growth From 2017 to 2024

ServiceNow yearly revenue grew at a compound annual growth rate (CAGR) of 31% from 2016 to 2024. Here is the summary of year-over-year growth in the revenue:

ServiceNow Market Share

ServiceNow is a pioneer name when it comes to technology workflows, outshining its competitors like BMC, Atlassian, Microsoft, IBM, and more.

ServiceNow ranked in first position in regard to the software market share by the Gartner Market Share, 2023 report in the following categories:

• IT Operations
• IT Service Management (ITSM) platforms
• Artificial Intelligence for IT Operations Platforms
• IT Asset Management
• Software Asset Management
• Strategic Portfolio Management

This recognition of Gartner suggests the strong market share of ServiceNow in these respective categories.

ServiceNow Customers

ServiceNow is delivering great experiences, and unlocking productivity for its customers. ServiceNow customers sit at the top of the industries including education, healthcare, financial services, government, manufacturing, retail, and more.

How Many Customers Does ServiceNow Have in 2024?

The total number of companies that use ServiceNow in 2024 is not explicitly disclosed by ServiceNow. However, in the quarter-wise financial results, ServiceNow disclosed the number of customers who have more than $1M in annual contract value (ACV).

In the first quarter of 2024, ServiceNow had 1935 customers, a 14% year-over-year growth. The average ACV value for these customers is $4.6M. Q2 2024, ServiceNow has 1988 customers with an average ACV Of $4.7M. The highest ever, ServiceNow has 2020 customers in the third quarter of 2024.

At the end of Q3 2024 (ended September 30, 2024), ServiceNow had 2,020 customers with over $1M ACV. The ServiceNow customer base is expected to increase in Q4 2024.

The Number of Companies That Use ServiceNow in 2023

ServiceNow had 8,100+ customers at the end of 2023, with the company adding nearly 400 new customers. ServiceNow doubled (2.2x) the number of customers with 20M+ ACV in comparison to 2021. 98.5% of the customers were renewed suggesting the unwavering confidence of customers in ServiceNow. Also, approximately 70% of customers grew ACV.

Here is a breakdown of the companies that use ServiceNow in 2023 based on their annual contract value:

• 1,492 customers with $1M-$5M ACV
• 224 customers with $5M-$10M ACV
• 126 customers with $10M-20M ACV
• 55 customers with $20M+ ACV

ServiceNow Customers in 2022

ServiceNow had 7,770 customers at the end of year 2022. The company landed 70+ new customers this year, notably 8 of these customers are among the global 100.

ServiceNow retained the contracts with 98% of its customers and generated a 25% higher revenue per customer, resulting in 125% of the net expansion rate. Also, the number of customers with AVC of $5M has increased by four times between 2018-2022.

Here is a breakdown of ServiceNow customer base in 2022 based on their annual contract value:

• 1,314 customers with $1M-$5M ACV
• 190 customers with $5M-$10M ACV
• 98 customers with $10M-20M ACV
• 39 customers with $20M+ ACV

ServiceNow Customers in 2021

Over 7,700 global enterprises were using ServiceNow in 2021 including 85% of the Fortune 500 companies. ServiceNow had 1,345+ customers with 1M+ annual contract value in 2021.

Here is a breakdown of the customers according to the annual contract value:

• 1,080 customers with $1M-$5M ACV
• 176 customers with $5M-$10M ACV
• 66 customers with $10M-20M ACV
• 23 customers with $20M+ ACV

ServiceNow’s Biggest Customers Growth from 2021 to 2024

ServiceNow is experiencing significant growth in the number of its biggest customers. The number of customers spending over 1M+ with ServiceNow annually has doubled from 1,080 in the year 2021 to 2,020 customers at the end of Q3 2024.

The number of ServiceNow’s biggest customers has grown by an average of 23%. This growth is expected to continue, ServiceNow is projected to have 3,066 customers with 1M+ ACV by 2026.

Frequently Asked Questions About ServiceNow Customers

1. How many Fortune 500 companies are using ServiceNow?

85% of the Fortune 500 companies are using ServiceNow including:

These are some of the Fortune 500 companies leveraging the capabilities of ServiceNow to make the world work.

2. List of companies using ServiceNow in the United States

Some of the world’s top companies using ServiceNow are headquartered in the United States. The North American region accounts for 63% of ServiceNow’s annual revenue in 2023. Here we have compiled a list of the companies using ServiceNow in the US:

3. What companies use ServiceNow in the United Kingdom (UK)?

4. What companies use ServiceNow in Canada?

5. List of companies using ServiceNow in India

6. What are the product-based companies using ServiceNow?

Product-based companies using ServiceNow include Amplifon, SES-imagotag, AMS, Premise Health, Syntax, and KOMSA.

ServiceNow Employee Count

At the end of Q3 2024 (September 30, 2024) ServiceNow had 26,000 employees, 3312 higher than the previous year. ServiceNow is continually growing its employee base to drive new innovations and meet the needs of its growing number of customers.

ServiceNow Employee Count in 2023

As of December 2023, ServiceNow had 22,688 employees, of which 66.7% (approximately 15,131) are male, and 33.3% (approximately 7,557) are female. 54.9% of ServiceNow employees are based in the Americas, 27.2% in the APJ region, and 17.8% in the EMEA region.

ServiceNow Employee Number From 2020 to 2023

The number of ServiceNow employees is continuously increasing thanks to the strong emphasis on attracting and retaining talent.

ServiceNow Acquisitions

ServiceNow is quite active in pursuing strategic acquisitions to broaden its portfolio of offerings. Here we have created a timeline of the ServiceNow acquisitions from 2021 to 2024:

ServiceNow Acquisitions in 2024

ServiceNow made two acquisitions in 2024 as follows:

• Mission Secure: A Virginia-based company that specializes in asset discovery for operational technology (OT).
• 4Industry: A manufacturing technology application built on the Now platform.
• Smart Daily Management: An EY application that connects digital workers.

ServiceNow Acquisitions in 2023

• UltimateSuite: A task mining company.
• G2K: An AI-powered platform for retail and other industries.

ServiceNow Acquisition in 2022

• Era Software: Observability and log management application.
• Hitch: Skill-mapping and intelligence company.

ServiceNow Acquisition in 2021

• Swarm64: A database performance, and scale application.
• Mapwize: A France-based indoor mapping, and wayfinding application.
• DotWalk: An application for automating upgrades, and testing of ServiceNow applications.
• Gekkobrain: A company specializing in ERP systems, and custom code.
• Intellibot: A robotic process automation application.
• Lightstep: Next‑generation observability application.

Final Take

ServiceNow, initially started as an IT service management platform, today serves Fortune 500 companies. Its portfolio of products and services is continually expanding to ensure the evolving enterprise’s requirements are taken care of.

Cyntexa is a ServiceNow partner with a pool of ServiceNow experts having expertise across ITSM, ITOM, CSM, CSM, Now Platform, CMBD, and more. We’re working with all sizes of organizations to bridge the gap between their requirements, and ServiceNow platform capabilities to ensure successful digital transformation. From ServiceNow consulting services to implementation, integration, migration, and app development to managed services, we have the expertise to deliver the results that matter to you. Additionally, we also offer IT Staff augmentation services allowing you to hire on-demand ServiceNow experts working with your existing team as an extension to achieve the results you strive for. Let’s connect to help us know your requirements, and how we can answer your requirements.