Want to learn how Salesforce Commerce Cloud can help your eCommerce business stand out in today’s competitive landscape? Let’s read this blog to learn the 8 benefits of Commerce Cloud for eCommerce business.

The eCommerce industry is a fast-moving, ever-changing, crowded landscape that presents businesses with many challenges. From intense competition and changing buyers’ behaviors to technical complexities, eCommerce businesses struggle to succeed though these challenges exist, the number of eCommerce businesses between 2019 and 2023 globally grew from 9.2 million to 26.5 million highlighting the immense potential of online selling (Source: MarkinBlog).

Are you an eCommerce business owner looking to conquer these challenges? Salesforce Commerce Cloud is a cloud-based platform that combines AI, Data, and CRM to help businesses thrive in today’s competitive landscape.

Salesforce Commerce Cloud Supports Both B2B & B2C Businesses

Salesforce Commerce Cloud provides two different solutions for B2B (Business-to-Business) and B2C (Business-to-Consumer) businesses. These solutions are called Salesforce B2B Commerce and Salesforce B2C Commerce respectively.

Salesforce B2B Commerce Cloud

Salesforce B2B Commerce Cloud offers tailored solutions for B2B businesses to manage orders, inventory & shipping, personalized product recommendations, account-based pricing, and so on.

One of the significant challenges for B2B businesses is the complexities of managing product catalogs and account-specific pricing. B2B Commerce Cloud enables businesses to manage their catalog according to their hierarchies, variants, and configurations. Also, it offers an account-based pricing feature to ensure personalized pricing for each customer according to their needs.

Quick refilling is another feature of the B2B commerce cloud that helps in ensuring the immediate refilling of inventory- especially the fast-moving items. Besides, there are some efficient integrations available with 3rd party tools. Other features involve personalized storefront themes, specific item catalogs based on product subsets, provision for negotiating price management, comprehensive shipping functionality, order history recording for each visit, and inbuilt support for different payment types- including B2B-specific provisions as well as automated clearinghouses.

B2B Commerce Cloud offers two different pricing models to make it affordable for all sizes of businesses.

• B2B Commerce — Starter: This plan is an ideal choice for eCommerce businesses that have 2 storefronts. It costs you 1% of the gross merchandise value.
• B2B Commerce — Growth: This plan enables eCommerce businesses to manage up to 10 storefronts. It costs you 2% of the gross merchandise value.

Salesforce B2C Commerce Cloud

B2C Commerce Cloud is designed specifically for eCommerce businesses that are looking to improve their business operations to attract more customers. It can provide quite an ease of use which would help in facilitating and promoting special occasion sales to increase the revenue potential. Also, it provides features that will help in managing different sites from just a single location. Many retailers have multiple websites that are present with different targeted locations like the UK, France, and Estonia. With the wide-ranging locale support, the commerce cloud lets the user efficiently manage different sites and that too from a single interface without facing any difficulties with the configuration technicalities.

B2C commerce platform comes with extensive capabilities for different digital platforms for customer interaction like emails, social media sites, and apps to facilitate an effortless 24X7 omnichannel customer.

By enabling you to connect entire CRM/commerce data on a centralized location the Salesforce Commerce Cloud helps B2C users to get 360-degree customer insights.

You can also refer to this blog to learn how Salesforce B2C Commerce Cloud helps businesses to increase sales.

Advanced search, logical categorizations, automated campaigns, market/customer predictions, and immediate inventory refilling features are some other features of the B2C Commerce Cloud.

Salesforce B2B Commerce Cloud comes with three different pricing plans;

• B2C Commerce—Starter: This plan offers support for 1 website and costs you 1% of gross merchandise value.
• B2C Commerce — Growth: This plan offers support for 5 websites and costs you 2% of gross merchandise value.
• B2C Commerce — Plus: This plan offers support for unlimited websites and costs you 3% of gross merchandise value.

If you want to understand the difference between Salesforce B2B and B2C Commerce Cloud check here now.

8 Benefits of Salesforce Commerce Cloud for eCommerce Businesses

Here we have outlined the 8 most essential benefits of Salesforce Commerce Cloud for eCommerce businesses:

1. Einstein AI to Automate Business Processes and Delivering Personalized Customer Experience

Salesforce Commerce Cloud is powered by Einstein AI to help businesses deliver a more personalized shopping experience by utilizing the power of Einstein AI and Data.

With the help of Einstein AI capabilities and Salesforce development services, businesses can recommend the most relevant products to consumers at different touchpoints which takes personalized services to the next level and helps businesses to turn random shoppers into loyal customers. At the same time, Einstein AI automates a wide range of eCommerce tasks that save a huge amount of time, effort, and associated costs. The saved resources can be changed to other areas to increase productivity. Data-based insights, real-time predictions, and streamlined workflow are other major qualities of Einstein AI that help businesses prosper and register sustainable success.

2. Scalability

Commerce Cloud is built on the Salesforce ecosystem which makes it the right choice for eCommerce businesses that have dynamic nature. This cloud-based solution offers a scalable infrastructure that can be easily scaled to meet the increased business demands. Therefore, as your business grows, you have a solution that seamlessly scales up the resources to ensure uninterrupted operations for your eCommerce business operations.

3. Robust Marketing Tools

Salesforce Commerce Cloud is packed with highly sophisticated marketing tools for building and promoting brand awareness and creating loyalty in the market. Through this tool, businesses can multiply their marketing impact by concentrating their efforts in the right direction increasing ROI. By strategically using the tools businesses can identify and connect with the right prospects and market them the most relevant product at the right time. This precise orchestration between customer, product, and timing can help in significantly increased conversion rates.

Check here how to fast-track your sales success through Salesforce Commerce Cloud.

Following are a few of the marketing tool capabilities of Salesforce Commerce Cloud:

• Recommending the best products for individuals while also generating predictions for shoppers
• Sharing optimized content across various sites and that too in multiple languages
• Running reports successfully along with A/B testing
• Running successful promotions
• Launching email, social media as well and paid advertising campaigns
• Managing social media profiles
• Automating merchandising tasks
• Analyzing data-based commerce insights to increase conversions
• Creating a customized shopping experience for every customer.

Check some SEO tips for eCommerce businesses built on SFCC.

4. Mobile-friendly Approach

The ever-increasing global population of mobile shoppers has made it almost mandatory for growth-seeking e-commerce entities to optimize their digital stores to deliver an excellent mobile experience. Salesforce Commerce Cloud is specially designed to emphasize and facilitate the mobile-first experience that allows businesses to connect better with worldwide mobile audiences and multiply sales opportunities.

5. Improved Customer Support

As it is now a well-known fact that Salesforce has become the world’s #1 Customer Relationship Management (CRM) platform, it is also known to provide round-the-clock and best customer support for all of its merchants that will help them to operate in a very smooth manner, and that too 24*7*365. Additionally, the customer support that is offered by the Salesforce Commerce Cloud tools ensures that they will be the best while supporting the staff members of an organization. This will cover the comprehensive issues that range from fixing codes to the upgrade of security patches, and the list goes on. Furthermore,  Commerce Cloud can also be integrated with the Salesforce Service Cloud to ensure impeccable support services for your customers.

You can also integrate your existing system with Commerce Cloud.

6. Storefront Globalization

One area where the Salesforce Commerce Cloud outshines its peers is the capability of multiple storefront management from a single interface which allows businesses to take complete control of their global branches. This high-end storefront internationalization fully uncomplicates the process of managing multiple currencies, languages, and processes without any technical barriers. In most cases, it can be done simply but in case of any technical issues, you can also get ready support from Salesforce consulting company.

7. Unified Shopping Experience

Another benefit of Commerce Cloud for eCommerce businesses is the unified shopping experience. It acts as a centralized platform for businesses to manage all their operations such as inventory management, shipment tracking, customer information, and so on, to ensure a seamless experience for both customers and businesses alike. This eliminates the need for maintaining multiple systems, resulting in improved efficiency.

For example, imagine you run an online smartphone accessories business. When Commerce Cloud is implemented for your store, you will have access to all the information related to your store within a unified platform. Wherever a customer places an order, the inventory is automatically updated to maintain accurate stock levels. The system can automatically generate shipping labels and packaging information reducing human efforts. In case a customer faces any issue and reaches out to the support team, your support executive can easily access the customer information from Commerce Cloud to offer reliable support.

This is how SFCC can help an eCommerce business create a unified shopping experience.

8. Reporting and Analytics Capabilities

Salesforce Commerce Cloud also offers a wide range of advanced reporting and analytics capabilities to help businesses grow. The most common reporting and analytics capabilities include product performance reporting, customer behavior analytics, sales reports, and more to enable businesses to make informed decisions.

Another benefit of Commerce Cloud is that it is capable of delivering business intelligence, alerts, and automation to help a business cultivate loyal customers.

Final Take

Salesforce Commerce Cloud is a highly sophisticated platform by Salesforce that is specially developed to deliver a dynamic and robust marketing solution to businesses. It helps B2B and B2C enterprises to connect better with their customers- both individual shoppers and institutional clientele, through omnichannel interaction methods.

Moreover, the easy availability of proficient Salesforce Commerce Cloud Partners also allows businesses to harness the maximum power of the commerce cloud and multiply its functionality by seamlessly integrating the existing technology or third-party applications. Its distinct products for B2B and B2C ensure that each type of client should enjoy the best potential of digital solutions to launch, manage, and grow their marketing efforts while promoting better sales management.

Furthermore, it can be concluded that Salesforce Commerce Cloud is a very strong, scalable e-commerce platform that involves lots of native capabilities around merchandising, multiple store management, internationalization, along customer segmentation. The decision to choose Salesforce Commerce Cloud fully depends upon the nature of the business, set priorities, the amount of freedom and customization required, and the amount of agility that the user wants in the platform.

If you are looking for Salesforce Commerce Cloud Implementation Services, Cyntexa is the right option for you. We are a Salesforce Commerce Cloud Implementation Partner in the USA, UK, and India that provides customization services to build an application that will help you grow your business faster.