BlogSalesforceWipro To Acquire Salesforce Partner 4C For 68 Million Euros

July 26, 20207 Mins Read
wipro-4c-acquisition
wipro-4c-acquisition

Wipro to Acquire Salesforce Partners 4C

Summary

Indian IT firm Wipro is approaching the 4C the independent Salesforce platinum partner. The firm is acquiring 4C for 68 million euros ( $78).

This is the second acquisition since the CEO Thierry Delaporte took over this on 6th  July 2020. The transaction is expected to be completed by September 30.  The last week, on 14th July, Wipro announced the acquisition of Brazil-based firm IVIA Servicos de Informatica for $22.4 Million. 

Announcement 

On Thursday, Wipro Ltd said it has signed an agreement to acquire 4C, which is one of the largest Salesforce partners in Europe, UL, and the Middle East for 68 million euros. It is seen that Wipro wants to expand in Europe and middle east countries. 

About Wipro 

Wipro (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading IT firm, it has IT, consulting, and business process services. Wipro is known to uplift the power of hyper-automation, cognitive computing, cloud, robotics, analytics, and emerging technologies by helping people adapt to the digital world and make them successful.

A company is known globally for its comprehensive portfolio of services, its good corporate citizenship, a strong commitment to the work, consistency, and sustainability in the work. It has over 180,000 dedicated employees serving around the globe- six continents. To enhance the scope of the work, Wipro discovers ideas and connect the company to build a better future.

Wipro already has established a good Salesforce business in Japan, America, and Australia which was reinforced with the acquisition in 2016.  

About 4C – The Independent Salesforce Partner  

4C Is An Independent Salesforce Partner With The Capabilities Across The Salesforce Clouds Including Marketing, Sales, And In Transforming Quote-To-Cash Process With The Salesforce’s Price, Configure, CPQ And Billing Solutions. 

4C is Established in 1997, and it is headquartered in Belgium. It expanded the offices in France, UK, Nordics, Netherlands, and throughout the Middle East.

4C is one of the largest Salesforce Partners in the UK and Europe. 4C has over 350 employees across the Middle East and Europe. The revenue of 4C is around $35 million on the year ending date 31st January. Its revenue in 2018 was $21 million. 

4C is EMEA’s largest Salesforce Platinum Partner.4C helps several companies to unlock commercial value by consistently putting the company’s customer first. 4C offers unrivaled expertise in best-of-breed implementation services for the Salesforce and its ecosystem.

4C is passionate about partner firm success and takes the challenges to establish a long-term relationship with its clients. It leverages the local industry knowledge and delivers good local projects and EMEA with the great capabilities for the industry of financial services, manufacturing, non-profit midsized companies.  

As 4C is a Salesforce partner it provides leadership of the excellence in the domains of Customer360 (including Einstein, MuleSoft, & Tableau),  (CPQ & Billing), e-Commerce, the DocuSign Agreement Cloud and Field Service. 

Wipro 4c acquisition infographic

Brief About Wipro Acquires 4C 

Wipro acquires 4C for Salesforce practice, which provides solutions around several Salesforce clouds and products.  

Harish Dwarkanhalli, president of Cloud Enterprise Platform, Wipro said that “We are excited to have the team at 4C join us. They bring in a rich blend of deep Salesforce expertise across multiple clouds. This combination along with Wipro’s reach across the region and industry will help us become a dominant player in Europe and a leader in Salesforce’s quote to cash domain”.

This is the second acquisition, and 2 acquisitions in 2 weeks make Wipro’s vision clearer towards Salesforce. This strategy includes the growth of the Wipro by building on its strength and expanding services by focusing on digital. As Delaporte Said, he wants to build on strength and focus specifically to come up with a competitive advantage

Johan Van Genechten, CEO, 4C said,Wipro shares the same values as we do. Their global presence, a robust digital transformation consulting and delivery capabilities, and significant investment in the European market provide an excellent platform for the growth of our employees.”

He additionally said, they will now leverage this opportunity to take the next leap to build the companies for the future customer, not locally but across EMEA. 

Closing Statement, 

4C has served customers with over 10 years of Salesforce consultancy experience. Its core competencies of Build, design, learn, and evolve can help to shape the salesforce platform.

4C will be worked with the Wipro as a major part of Wipro’s Salesforce practice. 4C has made good revenues 17.9 million euros, 24.1 million euros, and 31.8 million euros, in 2018, 2019, and 2020, respectively.  

That’s why this small acquisition is done to boost the Salesforce competency for Wipro.

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