B2B Marketing Specialist

Employment Type   Full Time        location   Jaipur         Experience  1-3 years        
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Employment Type   Full Time location   Jaipur Experience  1-3 years share  Share this job

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Job Summary

We are looking for an ambitious B2B marketing specialist in Jaipur, responsible for developing and managing all aspects of our marketing strategy. As a B2B marketing specialist, you will help us to develop and manage B2B marketing programs, strategies, execution, and results. You will take care of marketing efforts for brand positioning and awareness.

You will collaborate closely with the Marketing department and work towards content creation, brand building, executing the company’s B2B marketing strategy and programs, internal/external branding, lead generation, advertising/sponsorships, events such as webinars, podcasts, digital marketing to help the company in meeting its growth objectives.

A B2B Marketing Specialist will be responsible to collaborate closely with the marketing department. In this role, collaboration with an array of cross-functional team members and external vendors is essential to grow the organization. 

Compensation: The compensation will depend upon the experience and caliber you possess.

Industry: Information Technology

Department: Marketing

Educational Qualification:

  • Bachelor’s degree in Marketing or a relevant field
  • 2+ years of hands-on marketing experience in a B2B role will be preferred
  • Understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.

Key Responsibilities

  • Work towards content creation, brand building, internal/external branding, lead generation, and many more in order to help the company in meeting its growth objectives. 
  • Focusing on acquiring and retaining new customers online, through email campaigns, social media, channel marketing, analytics, PPC, and SEO. 
  • Build strategies for targeting specific markets and consumer demographics.
  • Contribute towards the development of a sustainable lead generation system.
  • Identify and target relevant businesses to drive B2B sales and partnerships.
  • Build an extended team and implement an account plan to deliver maximum revenue potential.
  • Perform industry and competitive analysis to inform the sales process and help in positioning and creating messages consistent with the goals of the Growth and Strategy department.
  • Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creativity, sales, and the broader organization.
  • Develop and execute B2B marketing plans for international  (targetted) markets that may include PPC, email campaigns, webinars, and website updates.
  • Evaluate market research outcomes for improved advertising strategy.
  • Perform ongoing tracking and reporting on B2B marketing initiatives, and work on Cyntexa’s listing on various Business listings portals.
  • Create and manage Google Adwords, LinkedIn, Twitter, Facebook, Instagram, and Paid Campaigns in order to drive growth and generate more qualified leads.
  • Helping to drive leads and online traffic with web-based activities and programs.
  • Create and publish content as part of a bigger digital marketing strategy, hence organizing different market campaigns to attract the target audience.
  • Assessing the results of marketing campaigns regularly.
  • Engage in open and collaborative communication with our Sales and specialist teams.
  • Have a thorough understanding of a company’s services and products and how they can solve the unique problems of each lead.

Key Skills Required

  • Strong communication skills and ability to build relationships.
  • B2B Marketing
  • Marketing Campaigns
  • Market Research
  • Knowledge of Salesforce (or any other Saas-based company) can be a plus.
  • Expertise in Demand Generation and Lead Conversion
  • Hands-on experience in PPC and Paid Campaigns
  • Content Creation
  • Self-starting and competent to work without continual supervision.
  • Passionate about building connections and networking.
  • A curious learner with a growth mindset.
  • Organizational and time-management skills
  • An enthusiastic problem solver

Benefits & Perks

  • 5 Days working
  • Flexible working hours
  • Leadership opportunities , irrespective of no of years you have worked & your educational backgrounds
  • Exposure, training & mentorship of in-demand skill set
  • Transparent and open culture
  • Cool Infrastructure with Gaming Zone, Breakout Spaces and Pantry
  • Encashment of leaves
  • Opportunity to work with industry experts
  • No Dress code
  • Paid Leaves
  • Maternity / Paternity Leaves
  • Health Insurance

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