B2C Implementation For Better User Experience - case Study
 
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B2C Implementation For Better User Experience

Introduction

Industry

Clothing

Products

Commerce Cloud

Capabilities

Build and Implement

Our client is a leading clothing brand based in the United Kingdom specializing in Jeans and Casual Wear. The brand is known for its authenticity and limitless creativity. Now, with the aim to build a truly customer-centric business, the brand is going down the D2C route.

Project Challenges

The challenges faced by the brand were:

  • Slow Page Response time: As the number of online products continues to grow and more users visit website pages simultaneously, response time for the site increases. Hence, customers experience issues while interacting with the site.
  • Unable to track customer behavior: Since numerous visitors behave differently on the site, thus, monitoring and keeping track of each customer’s behavior becomes difficult.
  • Content management is complex: Keeping sites’ content attractive and creatives up-to-date requires lots of tools, which are expensive and require more manpower. At times, clients have to change the whole UI.
  • Improper Order Management: It becomes difficult to handle Customer orders manually as managing the ordering of clothes takes a lot of time and opens the door to human error. Order complexity and multiple ordering systems add to the challenges of managing orders and their fulfillment.

 

Image of Case Study Challenges

Project Challenges

Image of Case Study Challenges

The challenges faced by the brand were:

  • Slow Page Response time: As the number of online products continues to grow and more users visit website pages simultaneously, response time for the site increases. Hence, customers experience issues while interacting with the site.
  • Unable to track customer behavior: Since numerous visitors behave differently on the site, thus, monitoring and keeping track of each customer’s behavior becomes difficult.
  • Content management is complex: Keeping sites’ content attractive and creatives up-to-date requires lots of tools, which are expensive and require more manpower. At times, clients have to change the whole UI.
  • Improper Order Management: It becomes difficult to handle Customer orders manually as managing the ordering of clothes takes a lot of time and opens the door to human error. Order complexity and multiple ordering systems add to the challenges of managing orders and their fulfillment.

 

Image of Case Study Solution

Project Solutions

We implemented the following solution to overcome the above challenges for our client:

  • Fast Responsive Time:By implementing a commerce cloud, the page responds within three seconds for a first-time visitorand 1.6 seconds for a second-time visitor. As earlier,   the whole servers were loaded but now the page response time has been improved by using the cloud.
VIEW COMPLETE SOLUTION

Project Solutions

We implemented the following solution to overcome the above challenges for our client:

  • Fast Responsive Time:By implementing a commerce cloud, the page responds within three seconds for a first-time visitorand 1.6 seconds for a second-time visitor. As earlier,   the whole servers were loaded but now the page response time has been improved by using the cloud.
VIEW COMPLETE SOLUTION

Project Result

Witness the increase in productivity and reduction in time upon successful delivery of the project.

Order Abundance rate less than

2%

E-commerce revenue has grown by

20%


Client Review

B2C Commerce Cloud Proven Best Solution for Ecommerce

Our entire team appreciates Cyntexa's work; they provided the best-proven solutions to get rid of all the problems we faced earlier, like slow page response time, inability to track customer behavior, complex order management, and many more. With B2C Commerce Cloud Implementation, sluggish response time converted into fast response time, proper tracking of customer behavior, and a simpler order management process.

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