Download E-Guide

Register to read the complete guide as PDF on your email.

Chatbots, Invoices, and Glam Galore: Cyntexa’s Recipe for eCommerce Success

April 30, 2020 eye-glyph 9494
Industry
Consumer Goods
Products
Salesforce B2C Commerce Cloud & Einstein Chatbot
Services
Salesforce Implementation & Integration Services
Build Your Idea
Consult Our Experts

About the Company

Specializing in Women’s Beauty and Personalx Care Products through their eCommerce platform, this business faced persistent challenges in delivering seamless customer support and optimal user experiences.

Determined to overcome these hurdles, they turned to Cyntexa for expert solutions. Our partnership not only addressed their existing concerns but also paved the way for an enhanced and customer-centric online shopping journey, solidifying their position as a go-to destination for beauty enthusiasts.

Challenges

In their pursuit of elevating the online shopping experience, this eCommerce business identified several key challenges. Foremost, they aimed to enhance product recommendations by delving into customers’ recent purchase history and understanding their interests. The goal was to provide more relevant and engaging suggestions, ensuring customers remained connected with the latest offerings.

Another significant hurdle was delayed customer support. Recognizing the need for swift responses to product-related queries, they sought a solution to streamline communication and provide customers with quicker assistance. The aim was to create a seamless and responsive support system that would contribute to overall customer satisfaction.

Moreover, their focus extended to improving the user experience across their platform. By refining the website’s interface, navigation, and overall design, they intended to instill greater confidence in shoppers, fostering a positive and enjoyable shopping journey.

Lastly, in a bid to optimize backend operations, the business sought a better invoice management system. The goal was to eliminate the manual handling of invoices, providing vendors with a more efficient and time-saving process. This not only streamlined internal processes but also contributed to a more organized and vendor-friendly business structure.

They needed an all-encompassing solution to tackle and solve the following challenges:

  • Having a hard time making personalized product suggestions.
  • Dealing with ongoing delays in helping customers.
  • Finding it challenging to make shopping easy and enjoyable for users.
  • Facing issues with how things work behind the scenes and managing invoices.

Here is the solution our experts suggested for them:

Solutions

To revolutionize their eCommerce operations, our team implemented Salesforce B2C Commerce Cloud, replacing their conventional legacy system. This transition empowered them with a modern and efficient platform to manage their online store seamlessly. The introduction of Salesforce Commerce Cloud aimed at providing customers with an enhanced and user-friendly shopping experience, consolidating all essential features in one accessible place.

The integration of Einstein Chatbot was the next strategic move, designed to streamline customer interactions. This smart chatbot not only reduced wait times for user requests but also saved valuable agent time by efficiently addressing common queries. This enhancement significantly contributed to building user confidence in the application.

Addressing the intricacies of invoice management, we integrated SAP with the application which automated the transmission of order details to the respective vendors, eliminating the need for manual invoicing for every product order. Moreover, our team implemented Einstein Product Recommendations, leveraging artificial intelligence to offer personalized merchandising on each web page. By understanding shoppers’ preferences and recent purchases, this feature provided accurate and personalized product recommendations, simplifying the shopping process and enhancing overall user satisfaction.

Lastly, to provide a unique and interactive shopping experience, we introduced the 3D View feature. Shoppers could now virtually try products by either taking a picture of themselves or uploading an image, adding an innovative and immersive dimension to their online shopping journey.

Testimonial

In overseeing the beauty and personal care project, Cyntexa’s team played a pivotal role in transforming the client’s online store. Introducing Salesforce brought a significant improvement to the shopping experience, while the chatbot streamlined customer support effortlessly. Manual invoicing headaches became a thing of the past, contributing to smoother operations. The addition of personalized shopping suggestions has resonated well, enhancing customer satisfaction and creating a more enjoyable online presence.

Benefits

  • Shifting from old legacy system to Salesforce enhanced the overall store efficiency.
  • With Chatbot, customers get instant resolution of their queries, providing efficient query handling for improved user satisfaction.
  • Manual invoicing tasks are eliminated, preserving the efforts of teams and adding value to their oerational efficiency.
  • Shopping experience is improved with tailored merchandising, hypign user satisfaction and engagement than ever.
70%

Growth in Customer Satisfaction Rate

70%

Increase in Lead Conversion Rate

80%

Steep Rise in Average Time Spent on Application

Have a Project in Mind? Let’s Make It Unforgettable!

Do you have a project to execute or need resources to fill the gaps? We are here to help. Let's have a call to discuss the details and make your idea a success.

Vaibhav Vyas - Director of Sales
Vaibhav Vyas

Director Of Sales

By submitting, you consent to Cyntexa processing your information in accordance with our Privacy Policy . We take your privacy seriously; opt out of email updates at any time.

Other Case Studies

How a Conservation Nonprofit Transformed Operations with Salesforce Optimization Banner
June 24, 2025

How A Conservation Nonprofit Transformed Operations with Salesforce Optimization

Learn how leading Environmental Conservation Organization simplified reporting, reduced grant reporting time and improved partner retention with Salesforce Managed Services.

June 19, 2025

How A Growing SaaS Provider Streamlined Their Sales & Billing with Salesforce Revenue Cloud

How a SaaS Provider Streamlined Their Sales & Billing Processes with Salesforce Banner

Discover how a growing SaaS provider unified sales & billing processes, faster customer onboarding, subscription changes with Salesforce Revenue Cloud

June 17, 2025

Streamlining Healthcare Operations Through a Custom Salesforce App

Explore how a tailored Salesforce app improved workflows, reduced manual effort, and optimized healthcare operations in this detailed case study.

May 5, 2025

Streamlining Insurance Agent Operations Using Salesforce Managed Services

Streamlining Insurance Agent Operations Using Salesforce Managed Services Banner

Learn how an insurance provider streamlined it's agents operations by implementing Salesforce Experience and Service Cloud.

April 28, 2025

Delivering Scalable Solutions for Financial Services with Salesforce AppExchange

Learn how our Salesforce AppExchange development expertise empowered a financial services company to streamline workflows, enhance regulatory compliance, and deliver an exceptional client experience — all through a custom-built AppExchange application tailored to their unique industry needs.

April 28, 2025

Driving Operational Excellence for a CNC Systems Manufacturer with Salesforce

Driving Operational Excellence for CNC Systems Manufacturer

Discover how Cyntexa helped a global CNC systems manufacturer achieve global excellence by integrating Salesforce with engineering systems.

Bank Transforms Lending & Compliance with Salesforce
April 25, 2025

Regional Bank Transforms Lending & Compliance with Salesforce & Cyntexa’s Expertise

Discover how a regional bank transformed lending and compliance with Cyntexa's Salesforce expertise.

April 24, 2025

Optimizing Event Management with Salesforce

Optimizing Event Management with Salesforce

Discover how we helped a leading event management organization streamline operations using Salesforce, including AppExchange development.

How a Healthcare Device Company Scaled Support with Salesforce Managed Services Banner
April 15, 2025

How A Healthcare Device Company Scaled Support With Salesforce Managed Services

Discover how a medical device manufacturer unified data, automated compliance, and leveraged Salesforce to improve visibility and scalability.

April 2, 2025

Enabling Intelligent IT Operations for a Professional Service Provider

Intelligent IT Operations for Professional Services Provider Banner Image

Discover how Cyntexa leveraged ServiceNow ITOM to streamline IT operations for a professional services provider.