About the Company
They are a vibrant creative marketplace serving the creative needs of both individuals and businesses. They connect customers with skilled designers, delivering high-quality designs, and independent artists crafting unique products.
Their foundation rests on unwavering principles: an unyielding dedication to customer satisfaction, a proactive bias for action, an unimpeachable commitment to integrity, and deep respect for their clients and creators. With their platform, creative aspirations find a welcoming haven, where innovation and excellence blend to transform visions into reality.
Challenges
As this company ventures into the dynamic realm of B2B and B2C, they encounter a multifaceted landscape filled with opportunities and challenges. Their foremost goal is to craft a shopping experience that instills confidence in prospective buyers. It’s like creating a masterpiece that needs a lot of attention to detail and creativity.
- Customer Support Delays: Slower responses to product queries leave clients unsatisfied, a major challenge for customer satisfaction.
- Complex Inventory Management: Coordinating stock, availability, and pricing across various locations is a formidable challenge, introducing significant hurdles.
- Functionality Troubles: Difficulty in providing pertinent product listings when users input unconventional keywords results in vexing “Result Not Found” messages and suboptimal user experiences.
- Marketing Barricades: Tackling the intricacies of launching effective campaigns and boosting application performance through SEO activities remains a formidable puzzle to unravel.
Solutions
Cyntexa’s team of Salesforce experts played a pivotal role in the client’s transformation. The client, running an e-commerce store focusing on custom apparel, needed to stand out and enhance the user experience. To address this, our experts introduced a groundbreaking solution – the Virtual Fitting Room. This addition allowed shoppers to personalize their outfits, eliminating the need for time-consuming trips to physical stores and making the shopping experience more convenient and enjoyable.
But our experts went further. They seamlessly integrated Einstein chatbot technology, significantly reducing response times to customer requests and streamlining customer support. This enhancement built trust in the platform and provided a smoother experience for users. In terms of merchandising, our experts attracted more shoppers and nurtured customer loyalty. Simplifying product displays across various sites, languages, and currencies led to a substantial increase in conversion rates, all thanks to dynamic segments and AI-driven recommendations.
In addition, our experts leveraged 3D structuring technology, devised innovative marketing campaigns, and implemented SEO optimization strategies. These efforts translated into a significant increase in organic traffic and a stronger brand presence. To ensure users consistently find what they’re looking for, our experts fine-tuned the search functionality using Einstein Search Dictionaries.
Testimonial
“As an integral part of the team, I witnessed to the profound transformation that Cyntexa’s Salesforce experts brought to our esteemed client. Restoration of efficiency and operation to optimize the quality of customer experience was their main goal, which i consider my team justified. It’s been two years, and we remain dedicated to adding value and further improving their operations.”
Benefits
- Amplify the shopping experience with a Virtual Fitting Room, boosting customer engagement.
- Reduced response times and enhanced support, leading to increased customer satisfaction.
- Attracted more shoppers and increased sales through effective product displays.
- Improved organic traffic and brand presence, ensuring better online discoverability.
