Download E-Guide

Register to read the complete guide as PDF on your email.

Revolutionizing Shopper Engagement: A 30% Boost with Salesforce Commerce & Marketing Cloud Integration

November 20, 2019 eye-glyph 3091
Industry
Retail
Products
Salesforce Marketing & Commerce Cloud
Services
Salesforce Integration & Implementation Services
Build Your Idea
Consult Our Experts

About the Company

Our esteemed client is a leading European retailer with a strong online presence, specializing in mobile devices and accessories. They operate in key European markets such as Germany, Poland, Hungary, Netherlands, Denmark, and Belgium and even have a presence in certain parts of the USA.

Having already implemented Salesforce Commerce Cloud, our client is dedicated to providing a seamless shopping experience and expanding their digital footprint, allowing customers to shop from their preferred locations. This implementation encompasses omnichannel shopping capabilities, seamlessly integrating web, mobile, social, and physical stores, taking customer engagement to new heights.

Challenges

Our client faced various challenges in their eCommerce business. A prominent issue was the rising number of abandoned shopping carts, necessitating an effective solution for cart management and customer re-engagement. To address this, a system for follow-up email communication was introduced.

Additionally, our client aimed to enhance the shopping experience by providing personalized product recommendations tailored to customer interests and previous purchases. This approach improved customer engagement and satisfaction.

Moreover, the commitment to transparency and excellent customer service was evident through comprehensive order processing and delivery information provided to customers via follow-up emails. This practice ensured customers remained informed about their orders. Such strategies enhanced the customer experience and reinforced our client’s professionalism and dedication to customer satisfaction.

In summary, the key challenges to address include:

  • Implementing a tool for Personalized Recommendations.
  • Managing Cart Abandonment.
  • Enhancing Shipping and Order Confirmation Emails.

Solutions

Upon gaining a thorough understanding of the client’s needs and challenges, our team embarked on a collaborative journey to develop innovative solutions. Following our agile approach, we implemented Salesforce Marketing Cloud and created an environment where the client could easily store customer data, order details, and product information. This setup aimed to enhance data management and accessibility. Moreover, we ensured that the necessary user permissions were in place, ensuring a seamless operation.

To optimize the client’s systems, we seamlessly integrated Salesforce Commerce Cloud with Salesforce Marketing Cloud using Salesforce Marketing Cloud Connect. We also implemented Collect.js in Commerce Cloud for data tracking and streamlined data transfer via SFTP in the Marketing Cloud. Automation played a key role, automating data imports from SFTP to the Marketing Cloud, saving time, and enabling precise audience segmentation based on customer interests and purchases.

Our team crafted personalized email templates for the client’s campaigns, enhancing brand recognition and audience engagement for customer retention.

Additionally, we developed one-to-one customer journeys, simplifying marketing and ensuring customers stayed well-informed about their orders. In summary, our strategy, rooted in understanding the client’s needs, encompassed data management, integration, automation, personalized communication, and customer engagement to streamline processes and enhance outcomes.

Testimonial

Aligning customer journeys, going beyond personalizing customer experiences, and keeping the communication streams constant, real-time, and floated was our premier goal. Partnering with Cyntexa to achieve this goal was undoubtedly the right decision – one we have never regretted.

Benefits

  • Precision-driven automation optimizes audience segmentation, enhancing the creation of cost-effective marketing strategies.
  • Augmented brand recognition fuels lasting customer loyalty, bolstered by personalized engagement.
  • Seamless communication cultivates unswerving customer loyalty, propelling effective marketing campaigns.
  • Heightened overall outcomes are synonymous with heightened business performance and unwavering customer satisfaction.
40%

Increased Completed Purchases

30%

Increased Shopper's Engagement

80%

Reduce Time elapsed in the Marketing Journey

40%

Increased Reach to Potential Customers

Have a Project in Mind? Let’s Make It Unforgettable!

Do you have a project to execute or need resources to fill the gaps? We are here to help. Let's have a call to discuss the details and make your idea a success.

Vaibhav Vyas - Director of Sales
Vaibhav Vyas

Director Of Sales

By submitting, you consent to Cyntexa processing your information in accordance with our Privacy Policy . We take your privacy seriously; opt out of email updates at any time.

Other Case Studies

ServiceNow SecOps Implementation Banner Image
August 8, 2025

ServiceNow Security Operations (SecOps) Implementation for an Insurance Provider

Discover how Cyntexa enabled faster incident response, proactive threat detection, and simplified compliance using ServiceNow Security Operations (SecOps).

Unifying Sales and Finance with Netsuite Salesforce Banner
August 8, 2025

Unifying Sales and Finance with CRM–ERP Integration Using Salesforce and NetSuite

Explore how our integration experts empowered sales and finance teams by integrating Salesforce and NetSuite, boosting accuracy, and automating collections.

August 7, 2025

ServiceNow PPM Implementation for a Global Automotive Enterprise

ServiceNow PPM Implementation Banner Image

Discover how Cyntexa helped a global automotive leader unify project governance, optimize resources, and gain real-time visibility with ServiceNow PPM.

ServiceNow IRM Implementation for Healthcare Provider
August 4, 2025

Enabling Healthcare Compliance Management With ServiceNow IRM Implementation

Discover how Cyntexa helped a healthcare provider streamline audits, unify risk oversight, and modernize policy compliance using ServiceNow IRM.

August 1, 2025

Reshaping a SaaS Company Portfolio for Future-Ready Innovation with ServiceNow SPM

ServiceNow SPM implementation for SaaS company

Discover how Cyntexa helped a SaaS company streamline research, reduce technical debt, and align compliance using ServiceNow SPM.

ServiceNow GRC implementation for state transport agency banner image
July 28, 2025

Streamlining Compliance & Risk Management for a State Transport Agency

Discover how Cyntexa streamlined compliance & risk management for a state transport agency by implementing ServiceNow GRC.

July 21, 2025

How a FinTech SaaS Streamlined Sales, Marketing & Billing with Salesforce, HubSpot & QuickBooks Integration

Scaling FinTech SaaS Startup with Salesforce, HubSpot & QuickBooks Banner Img

Explore how integrating Marketing, Sales and Billing for SaaS startup streamlines their lead-to-invoice journey across HubSpot, Salesforce, and QuickBooks.

July 18, 2025

Scaling Personalization for a Global D2C Beauty Brand with Salesforce, Shopify, and Klaviyo Integration

Scaling Personalization for a Global D2C Beauty Brand with Salesforce, Shopify, & Klaviyo Banner Img

Business Overview:  The client is a globally popular D2C beauty brand known for its clean, inclusive, and science-backed skincare line. With a customer base exceeding 3 million worldwide, they operate across 25+ countries, offering localized experiences tailored to diverse skin types, climates and regional beauty needs. Their business model centers around direct engagement with consumers, […]

July 16, 2025

Boosting Agent Productivity with Salesforce CTI & Amazon Connect Integration for a B2B SaaS Platform

Salesforce and Amazon Connect Setup for B2B SaaS Banner

Explore how a B2B SaaS company improved first-call resolution and streamlined post-call workflows with Salesforce CTI and Amazon Connect Integration.

July 10, 2025

Streamlining Revenue Lifecycle Management with Salesforce Revenue Cloud Advanced

Revenue Lifecycle Management with Salesforce Revenue Cloud

Discover how Salesforce Revenue Cloud streamlines Revenue Lifecycle Management, improving efficiency, accuracy, and growth across your sales and finance operations.