They wanted to increase their customer engagement by implementing Salesforce Marketing Cloud with Salesforce Commerce Cloud for the following reasons:
- Managing Abandoned Carts – They were facing an increase in the number of abandoned carts, so they were looking for a way through which they can manage the abandoned carts and reach out to their customers through follow up emails.
- Personalized Marketing Recommendations – They wanted to provide personalized recommendations to their customers on the basis of their interests and previous purchases so that they can remain engaged with them timely.
- Shipping and Order Confirmation Emails – To give the customer complete insight about their order processing and delivery information they wanted to send them follow-up emails about their shipping and order confirmation details.
We implemented the following solution to overcome the above challenges for our client
- Setup Marketing Cloud – We implemented the environment for them with the goal that they could easily store the data of their customers, orders and product information. We created users with the required permissions for them.