Integrate Salesforce Marketing Cloud with Commerce Cloud - Case Study
 
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Integration of Salesforce Marketing Cloud with Salesforce Commerce Cloud

Introduction

Industry

Retail

Products

Salesforce Marketing Cloud Salesforce Commerce Cloud

Capabilities

Build & Implement

Our client is a leading merchandiser from Europe. They have a massive online retail business of mobile and accessories. The client was using Salesforce Commerce Cloud to make the seamless shopping experience for their customers through omnichannel shopping capabilities across web, mobile, social and stores.

Project Challenges

They wanted to increase their customer engagement by implementing Salesforce Marketing Cloud with Salesforce Commerce Cloud for the following reasons:

  • Managing Abandoned Carts – They were facing an increase in the number of abandoned carts, so they were looking for a way through which they can manage the abandoned carts and reach out to their customers through follow up emails.
  • Personalized Marketing Recommendations – They wanted to provide personalized recommendations to their customers on the basis of their interests and previous purchases so that they can remain engaged with them timely.
  • Shipping and Order Confirmation Emails – To give the customer complete insight about their order processing and delivery information they wanted to send them follow-up emails about their shipping and order confirmation details.
Case Study Challenges Image

Project Challenges

Case Study Challenges Image

They wanted to increase their customer engagement by implementing Salesforce Marketing Cloud with Salesforce Commerce Cloud for the following reasons:

  • Managing Abandoned Carts – They were facing an increase in the number of abandoned carts, so they were looking for a way through which they can manage the abandoned carts and reach out to their customers through follow up emails.
  • Personalized Marketing Recommendations – They wanted to provide personalized recommendations to their customers on the basis of their interests and previous purchases so that they can remain engaged with them timely.
  • Shipping and Order Confirmation Emails – To give the customer complete insight about their order processing and delivery information they wanted to send them follow-up emails about their shipping and order confirmation details.
Case Study Solution Image

Project Solutions

We implemented the following solution to overcome the above challenges for our client

  • Setup Marketing Cloud – We implemented the environment for them with the goal that they could easily store the data of their customers, orders and product information. We created users with the required permissions for them.
VIEW COMPLETE SOLUTION

Project Solutions

We implemented the following solution to overcome the above challenges for our client

  • Setup Marketing Cloud – We implemented the environment for them with the goal that they could easily store the data of their customers, orders and product information. We created users with the required permissions for them.
VIEW COMPLETE SOLUTION

Project Result

Witness the increase in productivity and reduction in time upon successful delivery of the project.

Increased Completed Purchases

40%

Reduced time elapsed in the marketing journey

80%

Increased Shopper’s Engagement

30%

Increased reach to the right customer

40%

Client Review

Stellar Team.

This team deserves all the praise in the world, very quick implementation and completion of the project. The team listens to each and every query and problems and solve them in no time.

star star star star star

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