Integration of Salesforce Marketing Cloud
with
Salesforce Commerce Cloud

Introduction

Industry

Retail

Products

Salesforce Marketing Cloud
Salesforce Commerce Cloud

Capabilities

Build & Implement

Our client is a leading merchandiser from Europe. They have a massive online retail business of mobile and accessories.

The client was using Salesforce Commerce Cloud to make the seamless shopping experience for their customers through omnichannel shopping capabilities across web, mobile, social and stores.

Project Challenges

Project Challenges

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They wanted to increase their customer engagement by implementing Salesforce Marketing Cloud with Salesforce Commerce Cloud for the following reasons:

  • Managing Abandoned Carts – They were facing an increase in the number of abandoned carts, so they were looking for a way through which they can manage the abandoned carts and reach out to their customers through follow up emails.
  • Personalized Marketing Recommendations – They wanted to provide personalized recommendations to their customers on the basis of their interests and previous purchases so that they can remain engaged with them timely.
  • Shipping and Order Confirmation Emails – To give the customer complete insight about their order processing and delivery information they wanted to send them follow-up emails about their shipping and order confirmation details.
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Project Solutions

Project Solutions

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We implemented the following solution to overcome the above challenges for our client

  • Setup Marketing Cloud We implemented the environment for them with the goal that they could easily store the data of their customers, orders and product information. We created users with the required permissions for them.

Project Results

Witness the increase in productivity and reduction in time upon successful delivery of the project.
Increased Completed Purchases
40%
Increased Shopper’s Engagement
30%
Reduced time elapsed in the marketing journey
80%
Increased reach to the right customer
40%

Client Review

Stellar Team.
This team deserves all the praise in the world, very quick implementation and completion of the project. The team listens to each and every query and problems and solve them in no time.

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