About the client
The client was a renowned university based in Europe that boasted an impressive list of alums who had attended their courses. The university has gained a solid global reputation over the years and consistently ranked highly in various worldwide rankings. With several branches spread across different continents, the university was on a rapid expansion drive to increase its reach and impact more lives worldwide.
Challenges
The client was facing challenges in finding students’ data who have attended the alumni. He planned to use Salesforce Sales Cloud and Marketing Cloud to monitor leads, track students, communicate with alums, and manage marketing effectively.
The client aims to create a comprehensive data extension that caters to the diverse student population and engages prospective students and alumni through targeted campaigns and marketing journeys.
The client believes that the Alumni network is recognized as a valuable asset, and that’s why the marketing and communication strategies aim to leverage this strength to its fullest potential by inviting alumni to events and sharing details of recent accomplishments and activities.
In summary, the client were facing these challenges:
- Target diverse prospects students through marketing campaigns
- Strategic marketing approach for higher engagement
- Manage, track and access large volumes of student data
Solutions
After understanding the client’s challenges, we find implementing the Salesforce marketing and sales cloud worth the objectives they aimed to achieve.
We implemented an environment for the client, allowing him to store prospective students and alumni management application data. Also, we collected data from students and alumni through landing pages, stored it in the marketing cloud based on their years and courses, and sent emails using Journey Builder. We also created a QR code scanning app that updates sales cloud data based on event attendance.
Also, we have implemented a marketing cloud with Salesforce to send emails and track responses, clicks, and engagement using condition-based and time-based emails. Along with this, with the Salesforce marketing cloud implementation, the client can track prospects and alums interested in their events through reports and insights gathered from collecting their information and sending follow-up emails.
Additionally, we have created personalized and engaging campaign templates so students can easily remember their university. This helps maintain brand awareness and attract more engagement.
Testimonial
“Cyntexa was pivotal in elevating our university’s capabilities by seamlessly implementing Salesforce Sales Cloud and Marketing Cloud. Their expertise enabled us to efficiently track leads, engage students, and connect with our Alumni network. The robust integration has significantly enhanced our marketing strategies, empowering us to achieve our organizational goals precisely and effectively. We appreciate Cyntexa’s invaluable contribution to our success.”
Benefits
- Efficiently target diverse prospective students with marketing campaigns
- Use data and insights to boost engagement and conversions.
- Quickly access, track and manage student data
- Alumni communication fosters community and loyalty.
