Following are the challenges which they were facing:
- Keeping up with trends: Introducing a new product was a complex and lengthy process, products lost their prime relevance time.
- Scalability: The client was using the fragmentation of different systems that were inflexible to provide every customer personalized experience. The customer retention graph hit new lows every quarter.
- Management: The massive maze created by the point-to-point approach made it extremely difficult to manage and support the current system.
- Performance tracking and prediction: The client was unable to track the performance without a resilient and robust platform, it’s difficult to grow, monitor, and track performance, and predict success patterns.
We implemented the following solution to overcome the above challenges for our client.
- Commerce Cloud Setup: We also shifted the e-commerce platform to Salesforce Commerce cloud which provided a premium content-rich experience to customers.