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Salesforce Advertising Studio for Education Industry

Introduction

Industry

Education

Products

Salesforce Advertising Studio

Capabilities

Build and Implement

Our client is a Canadian educational organization. They have numerous institutes located all around Canada. They promoted their institutes by offline and online means, such as setting up billboards across Canada and advertising on the radio and google ads, from March to September, when applications were at their highest. They do, however, believe that they were not reaching enough people, which led to the low institute admission rates. Also, they were managing their data in spreadsheets.

Project Challenges

They were facing the following challenges:

  • Limited reach to different audiences: They are using offline marketing strategies to advertise, such as placing billboards throughout the state and running radio promotions, but they are not producing the number of leads they had hoped for.
  • Having difficulty targeting customers from different demographics: With numerous institutions spread out over the nation, they were unable to specifically target the various client groups because they were only marketing in their capital city, which led to low admission rates in other institutions.
  • Inadequate personalization for various audiences: Because the reach is restricted to a specific territory and since each audience can have a different interest in different branches, they were unable to publicize that, which led to low admission rates in various branches.
  • Multiple channels resulted in high advertising costs: They were spending a lot of money on their advertising because they were using several different channels. Additionally, managing numerous marketing channels and monitoring each one’s progress is becoming more challenging for them.

                    Case Study Challenges Image

Project Challenges


                    Case Study Challenges Image

They were facing the following challenges:

  • Limited reach to different audiences: They are using offline marketing strategies to advertise, such as placing billboards throughout the state and running radio promotions, but they are not producing the number of leads they had hoped for.
  • Having difficulty targeting customers from different demographics: With numerous institutions spread out over the nation, they were unable to specifically target the various client groups because they were only marketing in their capital city, which led to low admission rates in other institutions.
  • Inadequate personalization for various audiences: Because the reach is restricted to a specific territory and since each audience can have a different interest in different branches, they were unable to publicize that, which led to low admission rates in various branches.
  • Multiple channels resulted in high advertising costs: They were spending a lot of money on their advertising because they were using several different channels. Additionally, managing numerous marketing channels and monitoring each one’s progress is becoming more challenging for them.

                    Case Study Solution Image

Project Solutions

We implemented the following solution to overcome the above challenges for our client

  • Wider reach to different audiences: For reaching wider audiences we have set up the advertising audiences in the advertising studio.In this, we have run the ads on various social media platforms like Facebook, Instagram, and Twitter.Through this advertising on social media platforms, the institutes get a larger audience reaching out to their institutions leading to their desired number of leads generation.
VIEW COMPLETE SOLUTION

Project Solutions

project

We implemented the following solution to overcome the above challenges for our client

  • Wider reach to different audiences: For reaching wider audiences we have set up the advertising audiences in the advertising studio.In this, we have run the ads on various social media platforms like Facebook, Instagram, and Twitter.Through this advertising on social media platforms, the institutes get a larger audience reaching out to their institutions leading to their desired number of leads generation.
VIEW COMPLETE SOLUTION

Project Result

Witness the increase in productivity and reduction in time upon successful delivery of the project.

Engagement of the audience increased by

50%

Enhanced lead generation by

40%


Costs of advertising were reduced by

45%


Increasing admission rates for different institutions by

30%


Client Review

Commendable Job by Cyntexa

Super impressed by the hassle-free service Cyntexa provided at every stage of the project. The guidance of sharing both negative and positive outcomes to get the best possible solution by them, helped us a lot to understand more about the challenge with regards to detailing and how it can be overcame. Special appreciation to all the people involved during the process.

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