Download E-Guide

Register to read the complete guide as PDF on your email.

Mapping Success: Elevating Customer Engagement with Salesforce Marketing Cloud’s Personalized Journey

May 18, 2021 eye-glyph 1447
Industry
Hospitality
Products
Salesforce Marketing Cloud
Services
Salesforce Implementation Services
Build Your Idea
Consult Our Experts

About the Client

Our client is a trailblazer in the hospitality industry of the United States, Canada, and Europe. They have an online presence that enables travelers to browse travel packages that include everything from transportation to accommodation.

Challenges

Our client has aspired to attract young travelers in North America, and Europe. This aspiration was hindered by the old-school marketing practices they were following.

They realized that they needed to switch things up to deliver a personalized experience making each traveler feel valued and retained for repetitive business. But with so much data to filter through, it was like finding a needle in a haystack to understand what travelers wanted.

They were also inspired by the growing popularity of social media platforms and needed a way to connect with travelers on social media to build lasting relationships with them.

In summary, the client was facing the following challenges;

  • Encountering difficulties in reaching out to target customers.
  • Unsatisfactory results from the absence of effective marketing strategies.
  • Travelers experienced a lack of personalization.
  • Facing challenges in obtaining customer feedback from massive data.
  • Struggling to engage customers through social media marketing.

Solutions

In response to the challenges faced by the client, we used the Salesforce Marketing Cloud to zero in on the right travelers, making sure every interaction felt personal and relevant. With the journey builder feature, we mapped out each step of the traveler’s experience, ensuring the client was there with the right message at the right time.

Leveraging Data Studio, Data Studio helped us sort through the noise to find the gems—insights that tell the client what travelers want. The Interaction Studio feature allowed us to track and tweak the traveler’s journey, delivering content that hits home every step of the way.

With the AI-powered capabilities of Email Studio, the client sends out the emails that travelers want to open, filled with deals that feel like they’re just for them.

Testimonial

“The whole journey of working with the Cyntexa was a great experience. From a strategic approach, well-structured strategies, proper implementation guidance, and timely support they empowered us to meet customer satisfaction beyond our expectations.”

Benefits

  • More interactive and personalized customer experience, leading to increased satisfaction.
  • Tailored marketing strategies ensure that each customer feels uniquely valued.
  • The overall travel experience has been elevated, resulting in happier customers.
  • The use of Data Studio has provided a deeper understanding of customer preferences and behavior.
  • Journey Builder has facilitated a smoother travel planning process, enhancing the end-to-end customer experience.
60%

Increase in customer interaction

45%

Rise in customer retention rate

25%

Increase in conversion rate

15%

Increase in click-through rate

Have a Project in Mind? Let’s Make It Unforgettable!

Do you have a project to execute or need resources to fill the gaps? We are here to help. Let's have a call to discuss the details and make your idea a success.

Vaibhav Vyas - Director of Sales
Vaibhav Vyas

Director Of Sales

By submitting, you consent to Cyntexa processing your information in accordance with our Privacy Policy . We take your privacy seriously; opt out of email updates at any time.

Other Case Studies

How a Healthcare Device Company Scaled Support with Salesforce Managed Services Banner
April 15, 2025

How A Healthcare Device Company Scaled Support With Salesforce Managed Services

Discover how a medical device manufacturer unified data, automated compliance, and leveraged Salesforce to improve visibility and scalability.

April 2, 2025

Enabling Intelligent IT Operations for a Professional Service Provider

Intelligent IT Operations for Professional Services Provider Banner Image

Discover how Cyntexa leveraged ServiceNow ITOM to streamline IT operations for a professional services provider.

April 1, 2025

ServiceNow CSM for Multi-Tenant IT Support with Dynamic SLA Management

Discover how an IT managed service provider leveraged ServiceNow CSM for multi-tenant IT support with dynamic SLA management.

March 26, 2025

Revolutionizing Field Service Operations in Manufacturing with ServiceNow FSM

Revolutionizing field service operations for manufacturing firm banner image

Discover how Cyntexa helped an industrial equipment manufacturer achieve higher operational efficiency by implementing ServiceNow Field Service Management.

ServiceNow ITOM Implementation Retail Chain Banner Image
March 25, 2025

Scaling Retail IT for Growth with ServiceNow ITOM

Discover how Cyntexa streamlined operations for a retail chain by implementing ServiceNow IT Operations Management (ITOM).

March 20, 2025

Streamlining Security Operations for Enhanced Threat Response in the Financial Services Industry

ServiceNow SecOps Implementation for Financial Services Firm Banner Image

Discover how Cyntexa streamlined security operations for a financial services provider by implementing ServiceNow Security Operations (SecOps).

ServiceNow ITAM Implementation Educational Institution Banner Image
March 19, 2025

From Fragmentation to Implementation: Enhancing Operational Efficiency through IT Asset Automation

Discover how Cyntexa streamlined asset tracking, compliance, and lifecycle management for an educational institution by implementing ServiceNow ITAM.

March 18, 2025

Streamlining HR Operations in Logistics with ServiceNow HRSD

ServiceNow HRSD Implementation Logistics Supply Chain Firm Banner Image

Discover how Cyntexa streamlined human resource operations for a logistics & supply chain firm by implementing ServiceNow HRSD.

ServiceNow GRC Implementation Banner Image
March 4, 2025

Strengthening Compliance and Risk Governance with ServiceNow GRC Implementation

Discover how Cyntexa strengthened compliance & risk management for a financial services firm with ServiceNow GRC implementation.

February 12, 2025

Revolutionizing Financial Advisory with Salesforce App Development

Revolutionizing Financial Advisory with Salesforce App Development Banner

Explore how we built a custom Salesforce app for a financial advisory firm, streamlining goal tracking, risk profiling, and real-time insights to enhance efficiency.

KNOWLEDGE25 Stripe KNOWLEDGE25 Stripe