Document

Headless commerce with Salesforce Commerce Cloud

Introduction

Industry

Food or Meal Providers 

Products

B2C Commerce Cloud 

Capabilities

Build and Implement

Our client is leading a Diet meal and food ordering service provider. They offer multiple meal plans, different offers, subscriptions, etc, and allow their users to place orders online. They were already using the B2C commerce cloud for their existing system and wanted to switch to Headless commerce.

Project Challenges

They were facing the following challenges:

Team Adoption: Every time they want to make some necessary changes in the front end, they have to engage their complete frontend and backend team to work simultaneously to make the smallest changes as well.

Time Management: Whenever there were any changes made in the front end, the team needed to wait for the backend team to complete their tasks and updates before pushing the code or making the changes live as both the updates needed to be done together. This way even the minor changes took a lot of extra time and a big backend to support.
Personalized User Experience: To improve user engagement they wanted to personalize the user experience. They wanted to personalize the experience based on the channel from which the client has landed on the site and based on what the client was looking for.

Integrations: They wanted to incorporate taxation and new payment gateways, for these functionalities they need to undergo some integration with the system, which is time-consuming and is not that seamless.
Improvement in Key Matrices: Along with the improvement in the complete system, they wanted to improve the performance of the site and also wanted to get a higher SEO ranking.

Project Challenges

They were facing the following challenges: 
Team Adoption: Every time they want to make some necessary changes in the front end, they have to engage their complete frontend and backend team to work simultaneously to make the smallest changes as well.

Time Management: Whenever there were any changes made in the front end, the team needed to wait for the backend team to complete their tasks and updates before pushing the code or making the changes live as both the updates needed to be done together. This way even the minor changes took a lot of extra time and a big backend to support.
Personalized User Experience: To improve user engagement they wanted to personalize the user experience. They wanted to personalize the experience based on the channel from which the client has landed on the site and based on what the client was looking for.
Integrations: They wanted to incorporate taxation and new payment gateways, for these functionalities they need to undergo some integration with the system, which is time-consuming and is not that seamless.

Improvement in Key Matrices: Along with the improvement in the complete system, they wanted to improve the performance of the site and also wanted to get a higher SEO ranking.

Project Solutions

We implemented the following solution to overcome the above challenges for our client.

SFRA to Headless: We suggested moving ahead with Headless commerce which allowedthem to separate out their front end and back end operations and set up a completely independent system , utilizing Restful APIs to establish the connection between the frontend and backend. We utilized already existing Restful APIs.

VIEW COMPLETE SOLUTION

 Project
Solutions



We implemented the following solution to overcome the above challenges for our client. 
SFRA to Headless:  We suggested moving ahead with Headless commerce which allowedthem to separate out their front end and back end operations and set up a completely independent system , utilizing Restful APIs to establish the connection between the frontend and backend. We utilized already existing Restful APIs.
VIEW COMPLETE SOLUTION

Project Result

Witness the increase in productivity and reduction in time upon successful delivery of the project.

Productivity of the team was increased by

65%

Improved the website performance by

60%

Personalization helped in improving the customer base by

55%

Client Review

Provided Best Solution

Cyntexa's solution to move from SFRA to headless commerce has proved to be a better fit for our business. Third-party integration was done seamlessly, we are now able to provide our customers with the best personalized experience. Best team!

star star star star star