Following are the challenges which they were facing:
- Tough to manage various social media platforms: The client does online marketing on multiple platforms such as Facebook and Twitter, so it became tough for them to manage and track all the activities happening on platforms.
- Tricky to capture, monitor, and respond to multiple conversations on social media: As people reach out to the company through various ways on different social media platforms, it is the difficulty they face to capture, monitor, and respond to each conversation.
- Delay in solving customer problems: When people reach out to the company in huge numbers simultaneously on different platforms, it creates difficulty for their team to respond in time which results in customer dissatisfaction and decreases the goodwill of the company.
- Tough to get real-time feedback: It becomes difficult for the marketing and sales team to get real-time feedback on the marketing strategies and promotions they did, which negatively impacted the company’s growth.
We implemented the following solution to overcome the above challenges for our client.
- Track various social media platforms: As social media is becoming more and more important in multiple industries. Hence, our client was active on various social media platforms such as Facebook and Twitter. Therefore, we download the salesforce for Twitter and Facebook from App Exchange for FREE to create conversations and reach more customers. This helped the client to manage this easily.