Social Media Integration with
Salesforce Service Cloud

Introduction

Industry

E-Commerce (Fashion)

Products

Salesforce Service Cloud
Salesforce Marketing Cloud

Capabilities

Build and Implement

Our Client is an E-Commerce Company which deals in various fashion products such as clothes, footwear, and accessories for all genders and ages. It is a start-up that believes in online marketing strategies and invests and gains lead mostly from social media and online marketing.

Project Challenges

Project Challenges

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Following are the challenges which they were facing:

  • Tough to manage various social media platforms: The client does online marketing on multiple platforms such as Facebook and Twitter, so it became tough for them to manage and track all the activities happening on platforms.
  • Tricky to capture, monitor, and respond to multiple conversations on social media: As people reach out to the company through various ways on different social media platforms, it is the difficulty they face to capture, monitor, and respond to each conversation.
  • Delay in solving customer problems: When people reach out to the company in huge numbers simultaneously on different platforms, it creates difficulty for their team to respond in time which results in customer dissatisfaction and decreases the goodwill of the company.
  • Tough to get real-time feedback: It becomes difficult for the marketing and sales team to get real-time feedback on the marketing strategies and promotions they did, which negatively impacted the company’s growth.
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Project Solutions

Project Solutions

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We implemented the following solution to overcome the above challenges for our client.

  • Track various social media platforms: As social media is becoming more and more important in multiple industries. Hence, our client was active on various social media platforms such as Facebook and Twitter. Therefore, we download the salesforce for Twitter and Facebook from App Exchange for FREE to create conversations and reach more customers. This helped the client to manage this easily.

Project Results

Witness the increase in productivity and reduction in time upon successful delivery of the project.
Improved Digital Customer Management by
60%
Improved Customer Satisfaction by
55%
Increased Customer Retention by
45%

Client Review

Gave us the best solution!
The team’s creativity and ability to deliver the right solution helped us in overcoming our challenges in less time.

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