Agentforce News: Personal AI Agents for Enhancing Your Customer-Company Relationships

Dreamforce, the most anticipated event of the year for all Salesforce enthusiasts, is made even more special this year with the launch of Agentforce. 

The Salesforce Futures Magazine covers its significant part, dedicating it to Personal AI Agents that not only assist you with basic task execution but also address the most pressing challenges that humans face. 

These agents work differently from the enterprise tools that Salesforce offers in their platform. 

What are Personal AI Agents? 

These are artificial intelligence systems that compensate for human limitations, such as working on multiple tasks at the same time, while ensuring quality and speed. They are your personal assistants or interns who collaborate with you in your work and analyze themselves independently from time to time to see if they are working in the right direction. 

These agents could be trained as per your requirements before or while they work with you. More collaboration with you, the more they learn and the smarter they get.  

What They do? 

Personalization

Salesforce’s AI research and development team shares that these agents will offer personalization in a much better way than what we have imagined now. It is categorized into three categories—know me, inform me, and empower me.

The ‘know me’ category is mainly concerned with these agents knowing you well. They remember your business goals, analyze your performance, and mainly adjust to your specific style and requirements. These agents store every interaction as a state and further divide it into future use cases. Therefore, they learn from everything that you have asked the agent to perform. The more you collaborate with the agent, the better it gets. 

Further, the ‘inform me’ category is concerned with prioritizing the important information and separating the irrelevant information. Agents use contextual intelligence to perform the same, which empowers personal productivity by eliminating distractions. Also, it handles tasks on your behalf, helping you with workloads and making the environment more manageable. 

At last, agents falling in the ‘empower me’ category act as coaches or mentors that guide you through various tasks, workloads, and how to resolve any issues that you face.  

Natural Interactions 

Personal AI Agents focus more on natural interactions between machines and humans rather than just tapping and scrolling over the screen. Not even voice commands are the best option to cater to complex tasks. 

Liz Trudeau from Salesforce Design suggests creating an interface that adapts to whatever task you are working on, naturally. This concept is called ‘UI on the fly’ which explains a responsive system that changes as your needs do. It adapts to the working as per your task behavior and functions accordingly. 

Advanced Skills and Learning 

You can train these agents with advanced skills and learning as per your business needs. With this, you will be able to sustain yourself in the future of advanced AI. 

By training these agents based on data sets, you will be able to create personal AI tools that might help others seeking an identical solution. Similar to what Open AI is doing by allowing users to create their own GPTs with advanced skills and extra knowledge. 

These advancements, occurring as a result of continuous training, point to a future where there will be agents with diverse skills that can cater to all sorts of tasks. 

It will likely change how companies will interact with their customers. However, it is unclear which industry will see these changes foremost.  

Catering to Unmet Needs 

These Personal AI Agents can address unmet needs, such as a cure for loneliness or elderly care solutions, which may appear unusual to the general public but are beneficial to a specific target market. Therefore, these agents are capable of disrupting such markets. 

However, similar solutions have been overlooked due to profitability issues but surely have the potential to grow and improve over time. With the advancements in technology, these AI agents can greatly empower individuals to start their businesses and achieve things that might seem impossible today. 

Which Companies Are Likely To Win: Market Leaders Or Startups?

The success of personal AI agents can be broken into four major components: data, models, user interface (UI), and distribution.

Established businesses have the upper hand in the case of crucial data, advanced models, and well-established distribution channels, giving them a significant advantage in leveraging personal AI agents. 

On the other hand, startups may struggle at first to reap the benefits of these agents due to challenges with data access, model effectiveness, and scaling distribution. However, if they innovate and deal with these challenges, they can surely compete with technical giants. 

As the future cannot be predicted, the answer to this question is still dicey. However, looking at the current scenario, established leaders have a considerable advantage. 

How AI Agents Can Help You at Work 

Businesses tomorrow won’t be running their operations as they run them today. They’ll be using AI agents to manage their teams, AI tools to interact with customers and make decisions faster, and whatnot! 

Personal AI Agents Can Help You:

• Improve leadership 
• Multi-agent environment to compensate for skills gaps 
• Magical AI Thinking to supercharge creativity and make difficult decisions easier
• Empowering tool adoption with the help of AI Supervisor  
• Scale the future of selling 
• Capturing insights of workers to solve business challenges
• Creating hybrid AI/human work environments 

Final Take

The future is AI and agents will play a crucial part in the same. However, it is too early to say anything, as it also depends on what consumers want and how well businesses overcome technical challenges. Additionally, the future also depends on the way the market evolves and how businesses and consumers manage the shift.