Salesforce Announced Two New Acquisitions: Tenyx and Own

Salesforce, a leader in the CRM industry, announced the acquisition of Tenyx, an AI-powered voice agent developer company, and Own, a leading provider of data protection and management solutions. These acquisitions are set to power Salesforce’s customer service and data-securing capabilities. 

About Tenyx 

Tenyx is an AI software solution provider company serving businesses across the e-commerce, financial, healthcare, insurance, hospitability and travel industries. Its offerings include conversational AI voice agents (IVAs), Play AI, Agent GPT and other human-like voice AI solutions.  

Details of Tenyx Acquisition

Salesforce signed a definitive agreement to acquire Tenyx on September 3, 2024. The deal’s value has not been disclosed; however, the acquisition is expected to close in the third quarter of Salesforce’s fiscal year 2025, which ends October 31, 2024, on closing specified conditions. 

What Does The Acquisition Bring To The Table? 

• Integrated advanced voice AI into Salesforce’s autonomous agent.   
• More intuitive and seamless customer experience delivery 
• Expanded Salesforce’s future agent offerings with Tenyx expertise 
• Improved standards of customer service through voice AI in Salesforce Service Cloud.  
• Empowers the leading CRM to build next-generation customer service solutions 

About Own Company 

Own is a leading data security solutions provider that enables its 7000+ customers to secure, maintain and comply with mission-critical data. It provides data security software, analytics capabilities, backup and recovery solutions, along with data seeding, archiving, and discovery services. 

Details of Own Acquisition 

On September 5, 2024, Salesforce acquired Own for about $1.9 billion in cash. The leading CRM already owned 10% of this company, further adjusting the amount accordingly.  

The transaction is estimated to close in the fourth quarter of fiscal year 2025, pending regulatory approvals and other conditions. 

What It Brings To The Table?  

• Improved data security, privacy, and compliance across overall Salesforce products
• Minimized data loss in the cloud environment 
• Enhancement in Salesforce’s backup, shield, and data masking capabilities
• Maximized value from historical data through AI-driven insights, enhancing trend analysis and forecasting  

Steve Fisher, President and GM at Einstein 1 Platform and Unified Data Services said, “Data security has never been more critical, and Own’s proven expertise and products will enhance our ability to offer robust data protection and management solutions to our customers.” 

He added, “This proposed transaction underscores our commitment to providing secure, end-to-end solutions that protect our customers’ most valuable data and navigate the shifting landscape of data security and compliance.”

Final Take

Salesforce strengthened its position in customer service and data security domains by acquiring Tenyx and Own. It demonstrates its commitment towards offering secure and all-encompassing solutions to meet the needs of its customers.