Introducing Salesforce Backup: Eliminating the Scope of Data Loss

August 24, 2023 eye-glyph 78

Data Backup safeguards your business, fuels growth, and prevents steep GDPR fines. In 2023, Data breach fines are doubled to $4.4B. No one aims to be a payer. Relax. With Salesforce, you’re fortified. Empowering features, Complete control – your data, your way.

Salesforce has just rolled out Salesforce Backup, which is now generally available. It’s gaining attention as the go-to native backup and restore solution for safeguarding customer data.

It is anticipated to automatically keep backup copies of customer and business information, allowing businesses to restore data and get its backup when the terrifying scenario of data loss pops up within clicks.

Every security expert agrees it’s not a question of ‘if’ but ‘when’ a company’s security defenses will be tested. The fear of data loss is real amid the data explosion and constant cyber threats.

2025 data will hit 180 zettabytes (180 trillion gigabytes!). Losing data means downtime and lost revenue. Gartner says each minute of IT downtime costs $6,600, totaling $400,000 an hour.

Salesforce Backup will be the real game-changer that can transform a potential crisis into a mere blip on the radar of business continuity. In this world increasingly shaped by digital prowess and AI-generated insights, where data loss can translate to crippling setbacks, a customer-controlled backup stands tall as a pillar of reliability and security.

“Backing up data in the dawn of the generative AI revolution is one of the most critical pieces of preparing your data and your organization to take full advantage of generative AI technologies,” said Salesforce’s VP of Product Management, Marla Hay.

“It’s critical that your data is backed up and can be restored down to the record level in the unlikely case that data used and augmented by AI is misconfigured or incorrectly synced.”

Let’s Understand Salesforce Backup with an example.

Sarah is a Salesforce healthcare administrator who integrated a diagnostic tool with the EHR system connected with their Salesforce Health Cloud. The integration caused a glitch that changed patient medication dosages. Sarah stopped the integration and investigated the issue.

Fortunately, Sarah had recently implemented backup and recovery capabilities, allowing her team to swiftly revert to accurate patient records, preventing harm to patients’ well-being and maintaining the clinic’s reputation. The inclusion of backup solutions proves invaluable in safeguarding against unintended data alterations in complex healthcare environments.

Whether you are a Salesforce Consultant or an Admin, Salesforce backup is a vital feature that you should enable when you implement Salesforce in any business.

Salesforce Backup in Salesforce: Features of it

Sarah is a healthcare administrator who integrated a diagnostic tool with the EHR system connected with their Salesforce Health Cloud. The integration caused a glitch that changed patient medication dosages. Sarah stopped the integration and investigated the issue.

Fortunately, Sarah had recently implemented backup and recovery capabilities, allowing her team to swiftly revert to accurate patient records, preventing harm to patients’ well-being and maintaining the clinic’s reputation. The inclusion of backup solutions proves invaluable in safeguarding against unintended data alterations in complex healthcare environments.

1. Data Backup

Salesforce Backup introduces customer-controlled backup policies that consistently and automatically run without limitations. Taking this proactive stance dramatically diminishes the risk of data loss, guaranteeing the preservation of your vital information.

2. Effortless Restore

The ease of data recovery is paramount in the face of disruptions. Salesforce Backup streamlines the restoration process, enabling you to retrieve your data to its most recent state effortlessly. This reduces downtime, increasing productivity, which helps quickly get back on track.

3. Simple and Easy User Interface (UI)

Navigating data recovery should be a sweat-free job. Salesforce Backup offers a point-and-click UI, simplifying data selection to be included in backups. The user-friendly interface speeds up the recovery process, freeing you to concentrate on your priorities.

4. Salesforce Security

Data security is and always will be a top priority. Rest assured, your backup data is safeguarded through encryption at rest and in transit. These defense tiers guarantee the privacy and integrity of your crucial customer data.

5. Fine-Grained Logging

Monitoring and accountability are vital aspects of data management. Salesforce Backup provides detailed logs documenting access, backup activities, and restore functionalities. This openness simplifies the validation and examination of user actions and policy implementation.

6. Native Controls

Trust and control stand as utmost priorities. All data remains securely within the Salesforce infrastructure, adhering to the boundaries of the Salesforce trust model. This native approach ensures your sensitive data stays within the confines of a secure environment.

6. Data Export

Sometimes, the need to access or move data arises while working around multiple third-party applications. This Backup functionality facilitates the smoother Salesforce Integration process by enabling users to download their backed-up data at the object level. This flexibility ensures that your data remains accessible in Salesforce as & when you need it.

Salesforce Backup: Your Data Guardian Against Mistakes and Risks

“What organizations are really looking for is peace of mind, that they’ve done everything they need to do to protect themselves against threats, malicious actors, and human error,” explains Marla Hay, vice president of product for security and privacy at Salesforce. “A data resiliency strategy is a critical component of that effort.”

Data resilience isn’t just a good idea—it’s vital. Imagine shielding your business from financial losses and those reputation-denting fiascos. That’s the power of backup and restore solutions—they’re your ultimate defense against all sorts of risks and oops moments.

Don’t let data gaps hinder progress. Investing in data resilience enables you to prioritize growth and customer relationships. A backup and restore product isn’t just a tool; it’s your trusty sidekick, ready to save the day!

Salesforce Backup is entirely tailored to your requirements; real issues like downtime, data loss, and staying compliant can’t be ignored. This solution takes them head-on, empowering you to safeguard vital information and ensure seamless operations.

In this era of intense data security and cyber caution, adopting a solid backup and restore product isn’t just a step—it’s a critical stride forward. And for expert guidance, trust the Salesforce experts at Cyntexa. They’ll lead you to data safety, paving the way for data security and customer success.

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