Overview
Adfire Health is a healthcare advertising agency specializing in helping clients reach their full potential through programmatic, media, and creative services.
Their approach also focuses on reaching the decision-makers who matter most. By precisely identifying and reaching the key audience, they maximize the impact of their clients’ promotional efforts.
Challenges
- Multi-platform management: Ineffective team collaboration arises from improper data management across multiple platforms, raising concerns about information integrity and a lack of a reliable source.
- Complex contract management and document signing: The challenges in contract management stemmed from using Google Sheets, resulting in frequent changes and significant losses due to the inability to track modifications effectively.
- Unstructured and tough to utilize data: Using multiple platforms for business processes resulted in unstructured data, creating challenges in effectively managing and harnessing the extracted information using Excel sheets. This hindered the ability to leverage the value of the data fully.
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