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Empowering Capabilities Of Salesforce Commerce & Marketing Cloud To Define A Single Source Of Truth

industry

Industry

Healthcare & Life Sciences

industry

Sub Industry

Veterinary

industry

Products

Marketing Cloud & Commerce Cloud

industry

Services

Salesforce Integration Services

industry

Location

USA

industry

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30%

Progression in customer retention and experience

40%

Improvement in overall sales

45%

Increase in new customer base

Overview

Banfield Pet Hospital, founded in Portland, Oregon in 1955, is now the most extensive general veterinary practice in the U.S. with more than 1,000 hospitals in neighborhoods across the country and Puerto Rico.

As a leading preventive veterinary care provider and a catalyst for pet-human relationships, Banfield Pet Hospital strives to make the world a better place for pets.

Challenges

  • Customer Experience & Data Aggregation: With data spread over multiple sources, Banfield found it difficult to analyze the data to deliver a tailored experience to its customers.
  • Operational Efficiency: The different geographical locations made managing payment processes, orders, inventory, and invoices challenging. Banfield was envisaged to move beyond the traditional system to become more efficient with payment processing, order, inventory, and invoice management.
  • Tracking Marketing Campaigns: Their goal was to get better insights into their paid marketing campaigns while ensuring that they aligned with the interests and activities of their customers.

Solutions

Integrating SFCC with Google Analytics and Subscribe Pro for easy viewing of marketing campaign performance and subscriptions.

 

  • Optimized Marketing Campaign Performance – Banfield now has easy access to marketing campaign performance data through the Salesforce Commerce Cloud integration with Google Analytics.
  • A New Channel to Connect with Customers – Connecting Salesforce Marketing Cloud and Salesforce Commerce Cloud has resulted in customized email templates, marketing journeys, and newsletters to attract more customers to campaigns.

Integrated SFCC with Payment Gateway Payeezy and Smarty Streets to ensure secure transactions and simplified international address verification.

 

  • Made Payments Secure & Faster – Integrating Payeezy payment gateway with Salesforce Commerce Cloud enables secure payment transactions for Banfield. This integration makes payment processing, refunds, and related tasks easier.
  • Automatic Address Verification – Integrating Smarty Streets with SFCC simplifies international address verification. Commerce Cloud storefronts are also integrated with UPS shipping methods through APIs.
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Benefits

  • Improved Customer Engagement
  • Smooth Payment Processing With Improved Security
  • Easy Tracking Of Marketing Campaigns
VIEW ALL BENEFITS
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