Accelerating Business Success With Salesforce Sales, Commerce, And Marketing Cloud Integration

Overview

My Muscle Chef (MYMC) is a distinguished functional food company that delivers freshly prepared high-protein meals to over 4,500 suburbs across Australia, with a delivery volume exceeding 1.6 million meals per month.

They are committed to inspiring and empowering Australians to lead an active and healthy lifestyle by offering a range of nutritious and delicious meal options. With nearly a decade of industry experience, MYMC takes pride in crafting healthy meals that are both delicious and healthful.

Challenges

• Inefficient database management: The entire external data was stored in the BigQuery database, but managing leads and keeping track of them in Sales Cloud was causing chaos between the two platforms.
• Data redundancy and delayed data sync: Due to the lack of synchronization between the Sales Cloud and BigQuery database, multiple duplicate entries were generated, causing delays in data synchronization and leaving agents with outdated information.
• Lack of SMS functionality: Establishing effective communication with customers through easily accessible channels proved challenging for them. As a solution, they needed to integrate SFCC with SFMC and enable SMS functionality.