Integration of Salesforce Commerce Cloud, Marketing Cloud, and Service Cloud With B2C Link Cartridges

40%

Increase in customer retention

20%

Decrease in bounce rates

35%

Improvement in data accumulation

Industry
Consumer Goods
Sub Industry
Food & Beverages
Products
Salesforce Commerce, Marketing & Service Cloud
Services
Salesforce integration Services
Location
USA
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Overview

Yes Please! Coffee is a family-owned and operated business running for almost 16 years. Their Key business practice apart from selling coffee pods is partnering with companies in Washington state like Homegrown, Grounds For Change, Smith Tea Makers, etc. to name a few.

They have also tapped into selling pod subscriptions from coffee beans grown in different parts of the world and have tie-ups with different farmers.

Challenges

  • Taking over from existing system: A system was already in place, but they wanted to switch to SFCC and take advantage of the commerce cloud’s resources and capabilities.
  • A poorly designed user interface: Due to the poorly designed current website of Yes Please, it was contemplated to create a more dynamic and engaging UI which incorporated improvements to static content.
  • Streamlining the checkout process: Yes Please want to improve the checkout experience for its customers by including proper tracking of systems. They also want an online payment system with integrated subscription functionality.

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