Overview
The University of Maryland (UMD) is dedicated to involving students in discovery, innovation, and entrepreneurship. UMD prepares graduates to address complex problems and become valuable societal contributors through hands-on research, interdisciplinary collaborations, and global engagement.
Located near Washington, DC, students have unique opportunities to collaborate with federal agencies, labs, and think tanks.
Challenges
- Marketing automation for various departments: One major challenge for them was managing marketing activities, automation and personalization for various departments. They also faced the challenge of ensuring all departments complied with email regulations.
- Integration and data flow: Another problem was integrating various systems to feed data into the marketing cloud to drive their marketing campaigns, connect it with Salesforce CRM, and generate the correct reports and analytics.
- Growth and innovation: Struggling to keep pace with the rapid changes in the marketing industry and failing to stay ahead of emerging technologies and trends was hindering success and growth, leaving University at a disadvantage.
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