Real Estate Reinvented: Crafting a Smarter Sales Strategies with Salesforce B2B Commerce Cloud

Business Overview

Rently offers a comprehensive solution for real estate operators, including smart home technology and self-guided touring hardware and software. This enables operators to enhance the touring and living experiences for their current and prospective residents, improving their leasing efficiency and creating new revenue streams.

They specialize in Enterprise Smart Home, Single and Multifamily Self-Touring, Build To Rent, Community Wi-Fi, Equal Plus, and Pay-Per-Lease solutions, offering a versatile array of tailored services.

Challenges

• Lack of Engaging UX/UI: The current state of the E-Commerce Store’s UX/UI falls short of creating an engaging and user-friendly environment. This inadequacy is affecting the overall experience for buyers, making navigation through the store less than optimal.
• Issues in the Checkout Process: The B2B store’s checkout process is experiencing functionality issues like multiple pages for checkout, not being able to store the error logs in case the checkout fails, and issues in credit card payment, causing customers to encounter difficulties in placing orders or experiencing inaccuracies in tax calculations.
• Missing FAQ Section: The absence of a FAQ section on the B2B Store poses challenges during off-hours when buyers require additional product information beyond the product descriptions. This difficulty in obtaining comprehensive details contributes to a decline in sales due to insufficient product information.

Solutions

Our team revamped the Salesforce B2B Commerce Cloud site, incorporating custom components and introducing additional functionalities. Moreover, we seamlessly integrated FedEx, Avalara, and Authorize.net to enhance processes such as shipping and payment, optimizing the overall user experience.

• Enhanced UX/UI of the Store: Figma designs were meticulously crafted and translated into a functional interface, addressing business requirements. The redesign covered key pages such as login, home, address, product descriptions, product listing, SSO sign-in, checkout, order cart, order summary, and wishlist, ensuring aesthetic appeal and improved functionality.
• Checkout Process Enhancement: Implemented a seamless single-page checkout, addressing issues and integrating necessary validations. This included managing shipping, billing details, draft orders, and payment types, and providing clear success/error messages. In case of errors, Chatter messages, error log records, order deletion, and cart status updates were implemented for efficient issue resolution.
• FAQ on B2B Store: Knowledge articles were created within Salesforce, serving as the foundation for a robust FAQ section on the B2B Store. This addition offered buyers access to comprehensive product information beyond standard descriptions. Various components were strategically placed on the FAQ page, enhancing user navigation.

Benefit

• Transformed a B2B E-Commerce Store with a visually appealing design for a superior user experience.
• Streamlined checkout, resolving functionality issues for a smoother transactional experience.
• Integrated FAQ section for increased buyer confidence and informed purchasing decisions.