Utilizing Salesforce Managed Package for Event Management in Salesforce

Overview

Mitingu is an all-in-one white-label platform from Cornwall that provides event organizers with the tools and features they need to create a custom event website, manage and customize emails and messages, and more.

Mitingu lets event organizers create a visually appealing, professional-looking event website, track attendance, and use powerful email and messaging tools.

Challenges

• No dedicated platform for managing events: Mitingu lacked a dedicated platform for managing events, hindering their scalability and their ability to meet customer needs.
• Outdated customer information: Not having up-to-date customer information lead Mitingu to ineffective marketing campaigns and missed opportunities for engagement and retention.
• Manually managing the leads for campaigning: Manual lead management is a challenge, time-consuming, prone to errors, and taking away valuable time from other aspects of the campaign.