Marketers often get laser-focused on what customers buy, ignoring the why.
Web traffic and social followers are vanity metrics, ignoring the value of customer loyalty and retention.
The one-size-fits-all approach assumes a predictable path, ignoring the reality of today’s dynamic customer experiences.
Businesses ignore the bigger picture of external events, while focusing on micro-analysis.
Overwhelmed by metrics, businesses lose sight of the bigger picture and make decisions based on noise rather than signals.
Not implementing RFM-driven customer analytics may result in losing the opportunity to achieve 18% more customer acquisition.