Ecommerce Store SEO Tips Built On Salesforce Commerce Cloud

1. URL Rules

SFCC provides a dashboard, namely business manager, where you can define URL rules and manage other SEO activities.

2. URL Redirects

SFCC allows you to redirect outdated, expired, or unavailable e-commerce web pages to active or specific URLs.

3. Robots

This small robots text file helps crawlers read your website pages or sections that you allow. This file is inducted in your website’s root directory.

4. Hostname Aliases

By enabling SEO URLs and configuring hostname aliases, you can improve search engine ranking and awareness, driving more traffic to your ecommerce site.

5. Customer CDN Settings

Commerce Cloud’s Customer CDN settings improve site speed, performance, and rankings by delivering static content like images, videos etc.

6. Sitemaps

Sitemaps improve crawler coverage, search results, and understanding of your site. You can utilize the Sitemap feature in Salesforce Commerce Cloud by following certain steps.

7. Page Meta Tag Rules

SFCC provides a Business Manager where meta tags are used in HTML documents to provide organized SEO data about a web page, including the title, description, and social tags.

8. Static Mappings

It’s a technique that helps website owners create links between old and new web pages. It is a part of the SEO process to boost organic traffic to your e-commerce site.

9. Dynamic Mappings

It’s a configuration in SEO data that allows you to match incoming URLs with specific pages or categories based on a predefined pattern.

10. URL Request Analyzer

URL request analyzer tool allows you to thoroughly analyze your storefront’s URLs and identify any issues that may impede their performance on search engines. 

Check Out All These Tips in Detail