Generative AI vs Traditional AI: Impact, Limitations and Ethical Consideration

October 30, 2023 | visibility 315

Table of Contents

In the expansive domain of Artificial Intelligence (AI), where machines emulate human intellect, an extraordinary trend takes center stage—Generative AI. As we dig deep into this exciting tech’s depths, a query arises: How has the Generative AI market evolved?

Consider this: The Global Generative AI market surged from $7.9B in 2021 to a projected $110.8B by 2030, showcasing an impressive CAGR of 34.3% from 2022 to 2030.

Gartner’s foresight indicates that by 2025, Generative AI will contribute to a substantial 10% of all generated data.

Venturing further, we will narrow down the intricacies of Generative AI and traditional AI, impact, and ethical best practices, and more.

Without stretching it any further, let’s hop onto the most hyped discussion:

How Generative AI is different from Traditional AI

To differentiate between Generative AI and Traditional AI, let’s have a quick look at both:

What is Traditional AI?

Traditional AI, often known as rule-based or expert system AI, relies on predefined rules and algorithms to make decisions and solve problems. It operates within the boundaries set by human programmers and cannot adapt or learn from new data.

For example, medical diagnosis follows explicit rules to match symptoms with known conditions without considering emerging medical trends or rare cases.

Another instance is chess-playing programs, which employ fixed algorithms to evaluate moves based on established strategies without evolving their tactics over time.

What is Generative AI?

Generative AI is a subset of machine learning and possesses the capacity to create new data based on patterns it has learned from existing data. It uses models like GANs (Generative Adversarial Networks) or transformers to generate content such as images, text, and entire websites.

Learn here in detail, what is Generative AI and how it works.

For instance, it can generate lifelike portraits or write stories in the style of famous authors.

traditional AI and generative AI

Now is the time to finally differentiate Generative AI and Traditional AI on some critical grounds:

Basis of Differentiation

Generative AI

Traditional AI


AI that creates new content or data from existing inputs.

AI performs tasks that require human intelligence.

Techniques and models

Leverages deep learning models like VAEs, GANs, and GPTs.

Applies machine learning models encompassing supervised, unsupervised, and reinforcement learning.


Produces novel and realistic artifacts that do not repeat the training data.

Performs analysis, classification, or prediction based on inputs and rules.


Starts with a prompt or command followed by content generation.

Follows a predefined process that requires data preparation and model testing.

User interaction

Empowers the end user by allowing natural language or other modalities.

Requires data scientists or analysts who design and implement the AI solutions.

Use cases

Best for content generation and summarization or chatbots.

Has many applications across industries and domains, such as insights, modeling, alerting, and natural language processing.

Unlike Traditional AI, Generative AI adapts and innovates, generating output that is not restricted by predefined rules but reflects its understanding of patterns in the data it was trained on.

Generative AI Tools

While ChatGPT may have garnered attention in more informal settings, it’s imperative to direct our focus toward the options of available tools for enterprise-level considerations. Within this context, check these preeminent generative AI tools that serve as powerful and versatile technologies in this hemisphere:

Generative AI tools

1. OpenAI’s GPT-3 (Generative Pre-trained Transformer 3)

GPT-3 is a trailblazer in the world of Generative AI, boasting a staggering 175 billion parameters. Its versatility in generating text spans a wide spectrum of writing styles and subjects. From drafting articles and emails to crafting code snippets, GPT-3 has revolutionized content creation. Businesses, writers, and developers harness its capabilities to automate and enhance communication. However, due diligence is crucial to ensure the outputs maintain accuracy and avoid biases that can be present in the training data.

2. shines as a writing assistant tailored for businesses. This AI-driven tool excels in generating text for marketing content, social media posts, and articles. Its strength lies in producing coherent and contextually relevant content by analyzing prompts and contextual cues. stands out as an efficient solution for content creation and copywriting, revolutionizing how businesses engage with their audience through impactful communication.


DALL-E, a creation of OpenAI, redefines visual creativity by generating images from textual descriptions. This transformative tool understands and interprets natural language prompts, transforming textual concepts into captivating visuals. Its potential spans diverse applications, from concept art and design to innovative visual storytelling. DALL-E offers a creative way to bridge the gap between language and imagery, showcasing the power of Generative AI in reimagining artistic creation.

4. Magenta

Magenta, harnessed by Google’s TensorFlow, focuses on the fusion of AI and music composition. It empowers musicians and composers by generating melodies, harmonies, and even entire musical compositions. Magenta’s strength lies in its ability to discern intricate musical patterns, leading to the creation of original musical arrangements. Artists and composers leverage Magenta to explore new dimensions of musical expression, transforming how music is composed and produced in the digital age.

Impact of Generative AI on Businesses

Generative AI has a significant impact on businesses as compared to other types of AI because it can offer several advantages, such as:

Impact of Generative AI

1. Fostering Ingenuity and Originality

Generative AI holds the potential to aid enterprises in conceiving fresh concepts, designs, goods, or services that are both novel and attractive to their clientele. For instance, it could support fashion designers in crafting new clothing styles or patterns by drawing insights from customer trends or preferences.

2. Elevating Efficiency and Output

Generative AI can assist businesses in automating or enhancing monotonous, repetitive, or time-intensive tasks. For example, it could enable content creators to generate high-calibre text for blogs, newsletters, or social media posts, rooted in specific keywords or topics.

3. Enhancing customer interaction and satisfaction

Generative AI allows businesses to tailor their offerings to customers’ desires and inclinations. Take, for instance, its potential to empower e-commerce platforms in suggesting products or services aligned with a customer’s style or preferences, utilizing their browsing history or feedback.

What are the limitations of using Generative AI?

Limitations of Generative AI arise from both technological challenges and philosophical considerations, shaping the trajectory of its evolution.

1. Quality of Generated Content

Despite remarkable advancements, the generated content’s quality could be consistent. Instances where outputs lack coherence or factual accuracy still occur, particularly in intricate or nuanced tasks.

2. Overdependence on Training Data

Generative AI models can overly tailor themselves to training data, needing help to adapt to new, unseen information. Biases or limitations present in the training data can permeate into outputs, perpetuating inaccuracies or imbalances.

3. Limited Creativity

While Generative AI can amalgamate existing ideas innovatively, its ability to genuinely innovate or create entirely original concepts remains constrained. It operates through learned patterns, lacking the spontaneous creativity innate to humans.

4. Computational Resources

Training Generative AI models demands substantial computational resources, often requiring high-performance GPUs for parallel processing. These GPUs entail significant expenses and energy consumption, raising concerns about their environmental impact.

5. Environmental Considerations

Research from the University of Massachusetts, Amherst, revealed that training large AI models could emit carbon dioxide equivalent to five cars throughout their lifetimes. This highlights the ecological ramifications of developing and employing Generative AI models, emphasizing the need for sustainable practices amid AI’s progress.

Ethical Considerations in Generative AI

While offering potential advantages, generative AI introduces ethical complexities demanding attention. Notably:

ethics of using Generative AI

1. Deceptive Media like Deepfakes

Generative AI crafts false content—images, videos, audio—misleading individuals. Ramifications include misinformation, public opinion sway, and privacy or reputation harm.

For example, a deepfake video of politicians saying something they did not say could sway voters’ decisions or damage their credibility.

2. Bias amplification

Generative AI can reproduce or exacerbate existing biases or prejudices in the data or the model. This may lead to unjust or biased results, sidelining specific groups due to gender, race, ethnicity, or other traits.

For instance, a model crafting images from the text could produce mostly white, male, or young subjects, mirroring biases in data or the model itself.

3. Privacy concerns

Generative AI might violate privacy by accessing, processing, or sharing personal data without consent. This could lead to risks like identity theft or exposure to sensitive details.

Take, for instance, a generative model crafting synthetic data from accurate data. It could accidentally reveal sensitive details about the original owners, like names, addresses, or health records.

Guidelines for Using Generative AI Ethically

To ensure the responsible and ethical use of Generative AI, here are some possible guidelines that you can follow:

1. Transparency and explainability

Generative AI must be clear and understandable in how it works, what data it uses, and its outcomes. Users must be informed about methods, assumptions, and results. Users should also be able to verify and validate the accuracy and quality of the generated content or data.

2. Accountability and oversight

Humans need to intervene and be held accountable for the results that Generative AI is producing. Users must provide feedback on the outcomes shared by generative models and report any issues or errors at times. They must also be entitled to control and modify the parameters of generative models and preferences to meet the expectations completely.

3. Ethics and values

Generative AI should be aligned with the users’ and society’s ethics and values. Users should be able to choose and apply ethical principles and standards to guide the development and use of generative models. Users should also be able to assess and balance the benefits and risks of generative models for themselves and others.

consult our experts


Generative AI is a potent and promising technological advancement capable of crafting fresh and unique content or data by building upon existing inputs. Yet, the landscape of generative AI is full of challenges. While it holds immense potential, it also unveils ethical complexities and risks. Recognizing and tackling these concerns is pivotal to harnessing the benefits of Generative AI responsibly and ethically.

Generative AI holds substantial influence over businesses and society, fostering creativity, efficiency, and customer interaction. To channelize the power of Generative AI in your business, why not let AI experts take the course and implement it safely in your business?

Empower the capabilities of Generative AI with us.

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