Regarding integrating applications, the possibilities can be limited and heavily reliant on the flow between such applications. For instance, it transfers lead data from a marketing system to a sales management system. This is often a transaction-level process that takes place on an individual basis.
API (Application Programming Interface) is a predefined rule enabling different software and applications to talk to each other, and exchange and access data online. Integration refers to linking disconnected applications to enable data sharing and corresponding functionality.
The purpose of integration in an organization is to enable seamless communication and collaboration between different systems and applications. It helps streamline processes, automate workflows, and facilitate data exchange, improving efficiency, productivity, and decision-making.
Application integration platforms allow designing and creating apps and services to work in tandem. Also, to unlock the ultimate platform capabilities, such as communication functionality that seamlessly ensure data movement among endpoints with full security.