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Enhancing Marketing Efficacy: How Integrating Marketo with Pardot Elevated ROI by 40%

May 27, 2021
Industry
eCommerce
Products
Salesforce Pardot
Services
Salesforce Integration Services
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About the Client

Our client is a visionary in the electronic goods industry and has been at the forefront of digital retail innovation. With a robust online presence and a network of physical stores across the United States, they have established themselves in a market that’s as diverse as it is competitive. Their mission is simple yet aspiring: to deliver cutting-edge electronic products that improve customers’ lives while leading the charge toward a more interconnected and efficient future.

Challenges 

The client faced several challenges hindering the business growth in terms of customer satisfaction, ROI on marketing campaigns, and more.

Writing good emails that all kinds of customers would like was tough. Many emails were ignored or not delivered, which meant customers were walking away. It was also hard to figure out what customers wanted and to keep up with the latest sales trends. These are big deals for any business, especially in online sales of electronic goods.

In short, the client’s main challenges were:

  • Salespeople couldn’t guess what customers might want.
  • They needed to send emails that customers would respond to.
  • They had to know if their sales campaigns were working well.

Solution

We took a close look at the client’s issues and brought in a solution that made a big difference: we integrated Pardot with Salesforce. This integration made it easier for the sales team to keep track of emails they got and sent out, all in one place.

Now, sending out custom emails is a breeze. Salespeople don’t have to switch back and forth between different systems, which saves time and makes their job easier. We also made sure the sales team had better information about potential customers by adding their details to the system. Plus, we set up a special feature called “Mailable Prospects” in Salesforce. This helps the team send emails to the right people at the right time.

We moved all the important stuff from Marketo Design Studio over to Pardot. This change means the sales team can use ready-made email templates, run campaigns, and set up landing pages without any hiccups.

Testimonial

“Excellent communication and seamless data access are the keys to making our business thrive in the competitive market, and Cyntexa is genuinely a game changer for us. Their expertise improves the performance and helps us expand the customer base.”

Benefits

  • Easy access to client emails on Pardot within Salesforce
  • Crafting email would be easier with pre-defined templates
  • Improved productivity by reducing switching between platforms
  • Maximizing return on investment in marketing campaigns
  • Unifying the data related to the same lead
45%

boost in campaign and email performance

60%

Improvement in Sales reps productivity

40%

Rise in customer engagement

people discuss

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