Marketo to Pardot Migration - Case Study
 
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Marketo to Pardot Migration

Introduction

Industry

B2B Electronics eCommerce

Products

Pardot

Capabilities

Build and Implement

Our client has a leading wholesale eCommerce platform for electronic goods. They offered workspace accessories. They have an eCommerce website and also have physical stores all over the USA. They had Marketo integrated with Salesforce for marketing purposes. They run email campaigns offering discounts and newsletter subscriptions offering news related to new product launches.

Project Challenges

Following are the challenges which they were facing:

  • Integration with Salesforce: Marketo does not have seamless integration with Salesforce. The update in Marketo was comparatively slow and it affected the performance. 
  • Data Duplication and Bounce Emails: There were too many invalid email addresses and duplicated information present, which needed to be cleansed and needed to check for the  “NeverBounce” to get rid of invalid email addresses.
  • Custom Emails Templates and New Designs: The templates and the UI for the email templates for their weekly, monthly, and annual editorial were outdated and they wanted to make the design modern and include new styles of UX effects.
  • ROI for the Campaigns:  They had multiple marketing campaigns for which they wanted to keep the track of ROI. With Marketo, they were not able to get the ROI report for each campaign. 
Image of Case Study Challenges

Project Challenges

Image of Case Study Challenges

Following are the challenges which they were facing:

  • Integration with Salesforce: Marketo does not have seamless integration with Salesforce. The update in Marketo was comparatively slow and it affected the performance. 
  • Data Duplication and Bounce Emails: There were too many invalid email addresses and duplicated information present, which needed to be cleansed and needed to check for the  “NeverBounce” to get rid of invalid email addresses.
  • Custom Emails Templates and New Designs: The templates and the UI for the email templates for their weekly, monthly, and annual editorial were outdated and they wanted to make the design modern and include new styles of UX effects.
  • ROI for the Campaigns:  They had multiple marketing campaigns for which they wanted to keep the track of ROI. With Marketo, they were not able to get the ROI report for each campaign. 
Image of Case Study Solution

Project Solutions

We implemented the following solution to overcome the above challenges for our client.

  • Pardot Integration: We suggested integration with Pardot, which offered seamless integration with Salesforce. Pardot offers in-depth monitoring of the prospects. Sales reps may access Pardot data and send Pardot emails from within Salesforce to potential clients. A task in Salesforce is also triggered when a lead score reaches a certain threshold.
VIEW COMPLETE SOLUTION

Project Solutions

We implemented the following solution to overcome the above challenges for our client.

  • Pardot Integration: We suggested integration with Pardot, which offered seamless integration with Salesforce. Pardot offers in-depth monitoring of the prospects. Sales reps may access Pardot data and send Pardot emails from within Salesforce to potential clients. A task in Salesforce is also triggered when a lead score reaches a certain threshold.
VIEW COMPLETE SOLUTION

Project Result

Witness the increase in productivity and reduction in time upon successful delivery of the project.

Improved the campaign and email performance by

45%

Improved the productivity of the sales reps by

60%

Customer engagement increased by

40%

Client Review

Everything is Very Intuitive

Cyntexa has made our experience of switching from Marketo to Pardot so easy and painless. With the Integration of Pardot we have seen a tremendous improvement in our performance.

star star star star star

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