Vishwajeet Srivastava, CTO at Cyntexa, Join the Salesforce B2B Commerce Cloud Partner Advisory Board

We are delighted to announce that Vishwajeet Srivastava, CTO and Co-founder of Cyntexa, has recently become a member of the Salesforce B2B Commerce Partner Advisory Board. Partner Advisory Boards aim to create a solid strategic alignment between new Salesforce innovations and their most reliable and leading partners to contribute to the development of high-priority products.

Tom Zarr, Director of of Partner Delivery Success—commerce Cloud at Salesforce, invited Vishwajeet to provide value addition and feedback on in-development innovations by other partners. PAB was established to nurture relationships and gain valuable insights from the leading Salesforce professionals and consultants on business challenges and opportunities. It also serves as a source of intelligent information for co-creating a strong and sustainable future of scalable solutions and roadmaps.

The Salesforce Partner Advisory Board (PAB) is different from isn’t a typical boardroom. It’s a collaborative powerhouse where the Salesforce team onboards various industry leaders like Vishwajeet from Cyntexa Labs Private Limited, gathers for regular meetings to explore opportunities for growing and securing the future of Salesforce and its virtual meetings to discuss what matters most: the future of Salesforce and the partner ecosystem.

PAB membership provides a unique opportunity to influence strategic decisions. By sharing your insights, concerns, and fresh ideas, leaders are directly shaping the direction of Salesforce products and business initiatives. These open discussions ensure all voices are heard, fostering an environment of mutual benefit.

Here’s what Vishwajeet has to say about this: “The Partner Advisory Board provides an invaluable platform for direct engagement with Salesforce. By offering our real-world expertise, we have the opportunity to shape the very foundation of the platform. It’s an honour to be part of this esteemed group, and I’m committed to amplifying the voices of our clients and the broader community. Together, we’ll ensure their needs and feedback reach the highest levels. Furthermore, I eagerly anticipate collaborating with fellow industry leaders to make a lasting impact on future Salesforce releases.”

As a Salesforce Crest (Gold) Consulting Partner, Cyntexa goes beyond just delivering multi-dimensional Salesforce services. Vishwajeet and his team are dedicated to creating consistent customer value. This commitment manifests in our experience-centric transformations, design-led solutions, and comprehensive Customer 360 implementations. Furthermore, Cyntexa actively participates in the Salesforce Partner Advisory Board, ensuring customer and partner voices are heard at the highest levels.

Through a combination of expertise, innovation, and collaboration, Cyntexa champions deliver our customers’ perspectives directly to the leaders and shape the future direction of Salesforce.