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Comprehensive Guide to Salesforce Industries (Vlocity)

December 26, 2022

Table of Contents

    As we all know, Salesforce always looks to serve its customers at the utmost level. It incorporates as much as industries can automate or innovate and allow customers to experience ease in functioning their tasks, per Salesforce’s motto, the “Customer 360” platform.

    To serve more industries like communications, services, media, etc., Salesforce took the whole market’s attention by acquiring Vlocity in February 2020. As of now, Salesforce Vlocity is a part of the Salesforce ecosystem serving customers. Still, not all of us know what Vlocity is, so let us look at what Vlocity exactly is. Read till the end to explore the world of Vlocity.

    What is Vlocity?

    Salesforce Vlocity is natively built over the Salesforce Platform, providing industry-specific solutions and mobile software for the same purpose. These solutions are pre-built over the Salesforce Platform. These Vlocity solutions can be customized to great extents according to the requirements of businesses and organizations from various industries like health, financial services, media, communications, Insurance, Energy, Utilities, etc.

    Solutions built over the Vlocity platform offer omnichannel sales, marketing, cash processing, service channels & solutions, and their designed solutions. It is the in-depth industry expertise of Vlocity which made Salesforce acquire it to complement their “comprising all” solutions. This acquisition gave birth to “Salesforce Industries,” developed and ideated to provide a mix of best services to specific industries allowing them to leverage the combined package of Salesforce and Vlocity in one place.

    Let us understand Salesforce Industries in more depth and learn more about it.

    Salesforce Vlocity CTA

    What is Salesforce Industries?

    We read above that the acquisition of Vlocity by Salesforce invented “Salesforce Industries.” The acquisition was done to make way for new vertical solutions to enhance the basic six industry clouds under Vlocity and let Salesforce Industries provide out-of-the-box customized solutions specific to each of these industries.

    Since Salesforce Industries has individual clouds dealing separately with various industries, some eminent and most used clouds include the communication cloud, public sector cloud, media cloud, and energy & utility cloud.

    Shayna Schulz (SVP, Transformation & Operations, Blue Shield) says, “We are creating a more personalized member experience, in partnership with Salesforce Industries, through our digital transformation. The investment we’ve made in our digital transformation is yielding value immediately.” In her words, we can understand the product of the acquisition is not just for the company’s benefit rather, it is done for the benefit of the customers to let them experience a better digital experience.

    Features of Vlocity

    The reason businesses opt for Salesforce Vlocity is the solution provided by the highly customizable CRMs and some outstanding features, which are:

    Features of Vlocity

    1. Omniscript

    Omniscript is a tool that enables businesses to design a business process. It helps you create a guided path to ensure you follow all the steps in completing a business process. It also configures those business flows created to deliver a seamless customer experience.

    2. DataRaptor

    It is a mapping tool that allows you to fetch, view, read, manage and transform the Salesforce data. This pre-built function provides its data model that eases the process of creating customized data models per the business’s requirements.

    3. Flexcards

    These cards help the customers from beginning to end for a guided interaction by displaying contextual information. It requires no-code styling enabling the businesses to create it simply with a declaration WYSIWYG editor.

    4. IDX Build Tool

    It is a command line tool that packages and migrates data packs of Omnistudio automatically in a source control-friendly format.

    5. Integration Procedures

    It is a server-side process that can execute various actions in a single service call. In this process, developers can integrate Vlocity into Salesforce data and curate industry-specific solutions with the help of coding languages and Salesforce automation tools. Using Omnistudio, developers can build necessary solutions to address the rising demands of the respective cloud and its Industry. Users can also integrate by calling Vlocity Integration procedures from Lightning Web Components to increase the efficiency of the reusability feature, deriving less complexity.

    Which Industry Sectors Do Get Benefitted From Vlocity?

    Industry Sectors Benefitting from VlocityThere are around 12 industries which get benefitted from Vlocity, and they are:

    Vlocity Industries

    1. Financial services
    2. Healthcare and Life Sciences
    3. Communications
    4. Consumer Goods
    5. Public Sector
    6. Retail and Manufacturing
    7. Education and Philanthropy
    8. Transportation and Hospitality
    9. Automotive
    10. Energy and Utilities
    11. Media
    12. Non-Profit and Sustainability

    Vlocity helps these industries make a direct entry in generating more vertical solutions and expanding the existing Salesforce Data Model. In addition, it provides tailored solutions to businesses that understand the depths of their respective industries better.

    Some of the industry clouds which are used widely are as follows:

    1. Communication Cloud

    Due to higher demands in digital and mobile channels to serve customers, businesses have been switching to communication clouds in large numbers. Sales Reps use the communication cloud to interact with their customers digitally, manage quotes and contracts, and order and fulfill services over a single platform.

    2. Media Cloud

    Since the pandemic’s emergence, users have been hugely swayed towards digital media and entertainment, affecting their consumer behaviors as they wish more commercial operations would happen digitally, allowing them to explore various options by being in a single place. And is due to this demand, businesses are enhancing their digital media presence by adopting the media cloud. It helps service providers develop and publish subscription bundles fast. Moreover, due to the presence of AI, the media cloud helps businesses understand their customers in a more detailed and better way allowing them to serve their customers with more personalized solutions.

    3. Financial Cloud

    Vlocity Insurance helps insurers deal with one significant challenge, i.e., delivering essential digital experiences to their customers. It is designed in sync with Financial Service and Health Cloud. Unlike legacy insurance platforms, Salesforce Vlocity Insurance is built natively on Salesforce CRM, delivering digital and customer-centric experiences.

    Vlocity Insurance has Process Library that presents various pre-configured transactions that insurers can easily download and use in the application. Vlocity Insurance also offers customizable applications to make the company’s work less hectic. From quoting to policy administration to managing claims and services, Vlocity covered it all on one platform.

    Vlocity Insurance for Financial Services helps companies manage pipelines, target cross-sell opportunities, drive renewals, and eventually close more business leads. Vlocity Health Insurance solutions enable payers to build more efficient engagement processes and connect key member touchpoints.

    These clouds optimize and support the functioning of the banking, wealth management, and insurance sectors. It allows the sectors to have a single platform to view every aspect of a customer, be it finance or insurance. It even allows them to operate multiple operations in varied divisions from a unified platform which helps in enhancing productivity.

    Benefits Of Salesforce Vlocity

    Salesforce Vlocity is a premium service that helps businesses achieve their goals by providing the following advantages:

    • Vlocity offers a full-fledged industry solution through the sales process and guides B2B and B2C in enhanced digital customer interactions.
    • It helps expand sales and services volume and provides the best marketing agility.
    • With Vlocity, you can manage quoting, policy administration, claims management, and services all in one place.
    • Vlocity brings in a good number of pre-configured transactions that you can use efficiently in the application once it is downloaded.
      It also ensures the refinement of various business processes.

    Even though it is a click-and-point tool, it can’t be used by any developer; individuals need to get specific certifications to be able to work on Omnistudio for Vlocity. What are those industry certifications? Let’s find out.

    Industries Certifications

    Since Vlocity is a vast platform, it demands skilled professionals to develop Vlocity solutions and serve industries with demands. Individuals can get themselves certified with one or all of the industry certifications and work on developing Vlocity solutions as certified professionals. The following certifications are available as industry certifications to pursue:

    1. Salesforce Certified Omnistudio Developer Credential

    It is beneficial for individuals who have skills and experience in developing cloud applications and are even familiar with Omnistudio and its solutions.

    2. Salesforce Certified Industries CPQ Developer Credential

    It benefits individuals with experience developing CPQ-related applications like Configure, Price, and Quote for communication, media, energy, and utility clouds.

    3. Salesforce Certified OmniStudio Consultants Credential

    It is beneficial for individuals who have consulting experience with cloud applications and have used the Omnistudio tool beforehand.

    Salesforce Development Services


    Wrapping Up

    In conclusion, Vlocity is a gateway for industries like media, communication, etc., to provide better customer solutions that align with their industries. Moreover, it allows developers to build solutions seamlessly submerge into the industry requirements.

    We have pride in our team of certified Salesforce Industries developers who can help you choose and integrate suitable applications customized for your business. So get in touch with us and get the best for your business.

    Fill the form to access our exclusive webinar presentation!

    Frequently Asked Questions

    Vlocity, a tech business that Salesforce officially bought, now goes by the name Salesforce Industries. It is a relatively recent cloud industry expert that has amassed extensive technological expertise in six diverse areas, including:

    • Energy and utilities
    • Insurance
    • Health
    • Communications
    • Government services
    • Media and entertainment

    Businesses with a better understanding of the intricacies of their particular industries might benefit from Vlocity's specialized solutions. These sectors directly contribute to the creation of further vertical solutions and the expansion of the current Salesforce Data Model with Vlocity:

    • Communications
    • Financial services
    • Consumer Goods
    • Healthcare and Life Sciences
    • Retail and Manufacturing
    • Public Sector
    • Transportation and Hospitality
    • Media
    • Energy and Utilities
    • Education and Philanthropy
    • Automotive
    • Non-Profit and Sustainability

    Businesses and Customers both can make the most of their Salesforce org with features available for use in Salesforce Industries:

    • An Omniscript is the best way out for an application builder can create a business process. It is a flexible way to provide a seamless customer experience and enables you to establish a guided path for completing a business activity.
    • A DataRaptor, a mapping tool, makes it possible to read, edit, modify and output Salesforce data.

    One unified, scalable, and adaptable platform called Salesforce Customer 360 is the foundation for all the products under the Salesforce Industries umbrella, enhancing their usability and accessibility for users. Businesses can get benefitted from high return on investment and acceleration in their digital interaction with the aid of sector-specific solutions.

    Salesforce Industries is nothing but a new name given to Vlocity after the acquisition of Salesforce with Vlocity. It is built to provide industry-specific solutions. The acquisition majorly took place, making way for new verticals to cater to industry-specific solutions and deliver out-of-the-box customized solutions to each industry.

    digital experiences