Salesforce Certifications - A complete guide to get Salesforce Certified

Salesforce Certifications: A Complete Guide to get Salesforce Certified

February 6, 2020 | visibility 135 views

Salesforce Certification Programs

Salesforce Certification is known as the ultimate benchmark used to recognize the skills, expertise and knowledge of an individual as a cloud specialist. Salesforce offers 25 credentials, most of them targeting consultants and architects.

Salesforce certifications focus on various job roles or tracks. These include:

  1. Administrator
  2. Developers
  3. Architects
  4. App Builders
  5. Consultants
  6. Specialists

Different Salesforce Certifications

Salesforce Certification Exams- How they work and how much do they cost

Salesforce Certification examinations mostly last for 90-120 minutes. Within this time frame, the students have to solve 60 multiple-choice questions. The first attempt for the post of administrators, app builders, developers, marketers, consultants, Pardot experts, and CPO specialists costs around $100 (₹7000). The architect specialization category costs around $400 (₹28,000), and the retakes cost $200 while admin certification costs $200 (₹14,000).

Training for the certification programs is highly recommended by all. The candidates can choose whether they want to take the exam online or at the testing location.

Knowing the pattern and cost of the certification programs, let us take a look at each certification field in detail.

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Salesforce Certified Administrator

1. Salesforce Certified Administrator

The certificate for administrators validates your skills to configure and manage Sales and Service Cloud application. To qualify for the exam, candidates need to have an understanding of the following concepts:

  • Management of users, data, and security
  • Management and customization of Sales Cloud and Service Cloud applications
  • Building reports, dashboards, and workflow

 The registration fee for the course is $200, includes 60 multiple choice questions that need to be finished within 110 minutes. The candidates need to acquire 65% marks to pass the exam.

2. Salesforce Certified Advanced Administrator

The Salesforce Advanced Administrator is expected to be proficient at designing advanced reports, dashboards and automation processes. The program is designed for individuals with expertise as a Salesforce Administrator. The program includes advanced configuration, management, and application, and application extending options that are available to an Administrator across the Sales Cloud, Service Cloud, and Salesforce Chatter applications.

There are two certifications available within the Salesforce Certified Administrator program. The first certification is the Salesforce Certified Administrator credential, which focuses on the features and functionality used to maintain a Salesforce implementation. The second certification is the Salesforce Certified Advanced Administrator that focuses on the Salesforce Certified Administrator who can demonstrate an understanding of administration best practices and is able to use the advanced features and functionality to solve business problems.

The exam for the certification includes 60 multiple choice questions and 5 non-scored questions. The candidates are allotted 105 minutes to complete the exam and need at least 65% to clear the exam. They have to pay $200 along with taxes as the registration fee. 

To clear the exam, the candidates should be able to set up and configure Sales Cloud applications, understand the capabilities of Customizable Forecasting and Collaborative Forecasting, set up and configure Service Cloud applications, set up and configure Salesforce CRM content, maintain data quality using standard Salesforce functionality and create workflow rules, approval processes, and formula fields to automate business processes among other things.

3. Salesforce Certified Marketing Cloud Administrator

A Salesforce Certified Marketing Cloud Administrator is expected to have knowledge of the features available to end-users as well as the configuration options available in the Marketing Cloud. Candidates for this program are expected to have at least three to six months of prior experience administering a Market Cloud instance and prior experience with digital marketing. Apart from this, they are expected to have the knowledge, skills and experience in the area of security, data management, account configuration, subscriber data management, data quality evaluation, Marketing Cloud products and their configuration, troubleshooting account configuration, knowledge of Marketing Cloud extension products, and knowledge of Marketing Cloud integration offerings.

The exam contains 60 multiple choice questions that have to be completed within 105 minutes. The passing score is 67% and the registration fee is $100 excluding taxes. 


Salesforce Certified Developer

1. Salesforce Certified Commerce Cloud Digital Developer

The salesforce certification for developers measures the declarative and coding skills to extend and create completely customized applications on platform for clients. The exam consists of 60 multiple choice questions which the candidates need to complete within 110 minutes. A score of 70% is required to clear the exam. The registration fee to be paid is $200.

2. Salesforce Certified Platform Developer I

This certification requires the candidates to know about designing of the data model, UI, Business logic, security for custom applications; familiarity with a complete development lifecycle and the knowledge of available environments. The candidates are certified with the knowledge and skills to build custom declarative and programmatic applications on The exam consists of 60 multiple choice questions that have to be completed within 105 minutes. The percentage required to clear the exam is 68%. The registration fee is $200.

3. Salesforce Certified Platform Developer II

This course certifies the candidate’s advanced knowledge of data modelling and coding capabilities on It also verifies a developer’s skills to create complex business logic and interfaces using

The qualifying exam for this certification includes 60 multiple choice questions to be solved within 120 minutes. The candidates have to score 63% to pass the exam which costs around $400.

Learn more about the upcoming exam and prerequisites for certified Salesforce developer 2


Salesforce Certified Architects

1. Salesforce Certified Sharing and Visibility Designer

The course requires candidates to know about the creation of owner-based and criteria-based sharing rules; organization-wide defaults; understanding of licenses; fundamentals of the role hierarchy. Candidates with experience in communicating solutions and designing trade-off to businesses and IT stakeholders are suitable for the course. The exam comprises of 60 multiple-choice questions that need to be completed within 120 minutes. The certification requires a minimum of 68% in the qualifying exam. The registration fee for the exam is $400.

The ultimate guide to becoming a Salesforce certified sharing and visibility designer.

2. Salesforce  Certified Mobile Solutions Architecture Designer

The program is particularly beneficial for integration specialists who conceive and design scalable and sound technical solutions on The job of an Integration Architecture Designer is to evaluate the architecture environment, assess the requirements and design technical solutions that are scalable and meet all the end-to-end integration requirements. The candidates require and understanding of the concepts of Web Services, basic workings of HTTP, the different kinds of APIs, essentials of data migration considerations, common integration patterns, and patterns/mechanisms for securing integrations. The exam duration is 90 minutes for 60 multiple-choice questions. The candidates are required to pay a fee of $400 and need 67% to qualify for the exam.

The ultimate guide to Salesforce certified mobile solutions architecture designer 

3. Salesforce Certified Identity and Access Management Designer

The program testifies the understanding of the candidates of their architectural environment. It assesses the professional capabilities based on knowledge configuration requirements of delegated authentication; comprehension of configuration requirements; understanding of the use of service provider and the ability to understand and describe provisioning and de-provisioning. The exam consists of 60 multiple-choice questions. The duration of the exam is 120 minutes and the registration fee is $400. The candidates require 65% to pass the exam.

The guide to crack Salesforce certified identity and access management designer exam with ease

4. Salesforce Certified Development Lifestyle and Deployment Designer

This credential proves a developer’s skills to implement management solutions that fulfil all the developmental and deployment requirements. The exam is of 90 minutes and consists of 60 multiple-choice questions. The candidates are expected to have prior knowledge and experience in development and project lifecycle methodologies; exposure to providing requirements traceability; knowledge of salesforce and third-party application development lifecycle tools and a solid understanding of test plan design and evaluation techniques. The credential required for this exam is 68%. The fee to be paid is $400.

Want to know all about Salesforce certified development lifestyle and deployment designer exam?

5. Salesforce Certified Data Architecture and Management Designer

The program is designed for data architects who are expected to develop high-performing, scalable enterprise data management solutions. The certification approves the candidate’s skills to evaluate business requirements and architecture needs device solutions about enterprise data management. The exam includes 60 multiple choice questions that have to be completed in 90 minutes. The candidates need to score 67% and have to pay $400 for the exam.

How to become a Salesforce certified data architecture and management designer?

6. Salesforce Application Architect 

In order to gain the certificate of an Application Architect, a candidate requires the following prerequisites:

  1. Data Architecture and Management Designer
  2. Sharing and Visibility Designer
  3. Platform Developer I
  4. Platform App Builder

Once the candidate has completed the above programs, they should consider applying for Salesforce Certified System Architect and Application Architect credentials. The candidates also need experience, along with an understanding of designing, building and deploying custom applications with the help of declarative customization capabilities of the platform. They need to have knowledge about process automation, data modelling, role hierarchy, permission set, manual sharing, team sharing, license types, territory management, query optimizer, Large Data Volume, and Report Timeout Issues.

Find out more about Application Architect.

7. Salesforce System Architect

To gain the certification of a Salesforce System Architect, one needs to fulfil the following prerequisites:

  1. Development and Lifecycle Deployment Designer
  2. Identity and Access Management Designer
  3. Integration Architecture Designer
  4. Platform Developer I

Once they have completed the above prerequisites, they can earn the credentials for Salesforce System Architect as well as Application Architect. The basic requirements for the program include knowledge of Salesforce Architecture and Release Management.

8. Salesforce Technical Architect

The program is designed for individuals with prior experience as Salesforce Architects who can design secure, high-performance technical solution on the Lightning Platform and communicate technical solutions and design tradeoffs effectively to business stakeholders, while at the same time provide a delivery framework that ensures quality and success.

The candidate has to have five years or more of implementation experience, three or more years of experience in the architect role, two years or more of experience on the Lightning Platform, have held a technical architect role on multiple complex deployments or gained knowledge through participation and exposure, experience in guiding a development team, experience with multiple development languages, understanding of data migration considerations, and so on. 

The exam includes 120 minutes of review and solution preparation, 45 minutes of scenario presentation, and 40 minutes for scenario Question and Answer session.

Click here to have a detailed overview of the Technical Architect exam

Different Salesforce Technical Architect Certifications

Salesforce Certified App Builder

The program is designed for application developers and validates the expertise of candidates in designing, building, and implementing custom applications. It tests the expertise of the candidates in designing data models, customization of applications, design of reports and dashboards, and deployment of custom applications. The exam includes 60 multiple choice questions that are to be solved within 105 minutes. The candidates have to score 63%. The registration fee is $200.


Salesforce Certified Consultants

1. Salesforce Certified Service Cloud Consultant

The course is aimed at professionals with exposure to implementing Service Cloud Solutions. The exam tests the knowledge of the candidates in designing contact centre solutions; designing interaction channels, building interfaces; and managing data and designing analytics to track key industry metrics. The exam is 105 minutes long, during which the candidates have to complete 60 multiple-choice questions. The registration fee is $220 and the passing score is 68%. 

All you need to know about a Salesforce certified service cloud consultant

2. Salesforce Certified Sales Cloud Consultant

The program is implemented to test the ability of the candidates to successfully design and implement maintainable Sales Cloud solutions. The candidates are tested on their knowledge of designing sales and marketing solutions; designing interfaces and applications, and managing data and designing analytics for tracking key sales cloud metrics. The exam consists of 60 multiple choice questions that have to be completed within 105 minutes. The candidates have to score 68% to qualify for the exam.

How to become a Salesforce certified Sales cloud consultant?

3. Salesforce Field Service Lightning Consultant

Candidates applying for the program should have approximately 2-5 years of experience as a senior business analyst. 

They should have hands-on experience implementing Salesforce service cloud and field service operations. Additionally, they should be capable of consulting customers on field service operations. The exam consists of 60 multiple type questions to be completed in 90 minutes. The passing score is 70% with a registration fee of $200.

All you need to know regarding the Salesforce field service lightning consultant certifications.

4. Salesforce Certified Marketing Cloud Consultant

The candidates are required to have the skills to implement tools in Salesforce Marketing Cloud that offers solutions to execute strategic and tactical email campaigns. The exam tests the knowledge of the candidates to configure account setup; define and execute email data interactions; make data-driven decisions, and troubleshoot platform issues.  The exam is 90 minutes long, includes 60 multiple choice questions and mandates a score of 68%. The candidates have to pay $200 for registration.

All the need to know about a Salesforce certified marketing cloud consultant

5. Salesforce Pardot Consultant

Candidates applying for the program should be able to design and implement solutions using Pardot’s marketing-automation capabilities that meet customers’  business requirements. They should possess facilitation and consultative skills to gather business requirements, design solution alternatives and implement them to meet business needs. The candidate needs to have the skill, knowledge and experience to understanding the customer’s marketing to sales strategy, map customer goals, meet customer business needs, automation processes, migration strategy, qualification strategy, nurturing strategy, generation strategy, analyse the data generated and organisation of data.

The candidates will be awarded 105 minutes to finish 60 multiple-choice questions. They need a score of 70% to clear the exam and have to submit $200 as the registration fee.  

6. Salesforce Certified Community Cloud Consultant

In order to apply for this program, the candidates have to implement and consult on the Salesforce Communities applications in the customer-facing role. The consultants have to be prepared to meet customer business requirements that are maintainable and help in achieving long term customer success.

The candidates need to have the knowledge, skills and ability to create, enable, manage membership and deploy communities, community management console, license types, Community Workspaces, security models, and practices to adopt and engage.

The exam consists of 60 multiple type questions that have to be completed within 90 minutes. The candidates have to pay a $200 registration fee and have to score at least 62% to pass the exam. 

What other requirements are needed to take a Certified Community Cloud consultant?

Different Salesforce Consultants Certifications

Salesforce Certified Specialists

1. Salesforce CPQ Specialist

For getting certified as a Salesforce CPQ specialist, it is important that the candidates have experience in implementing the Salesforce CPQ solution. Salesforce CPQ specialists have the liberty to demonstrate their ability to build bundle configurations, pricing, output documents and renewals, and amendments. The candidates are expected to have the skill and knowledge related to configure bundles and product rules, configure price rules, quote calculation sequence and pricing fields, identify the appropriate pricing methods, configure dynamic quote template, generate renewal and amendment quotes, troubleshoot and solve basic product rules, utilize ordering and contracting process, manage products and pricing, configure user permissions, CPQ object data model, CPQ package level settings, configure search filters, among other things. 

The exam for the Salesforce CPQ Specialist is conducted within 105 minutes where the candidates are supposed to answer 60 multiple choice questions and score 65% to clear the exam. The registration fee for the program is $200 exclusive of taxes.

Learn more about the Salesforce CPQ Specialist Certification.

2. Salesforce Marketing Cloud Email Specialist

A Salesforce Marketing Cloud Specialist exhibits the knowledge and skills for using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. The candidates are expected to know how to build marketing campaigns while utilising a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimise email campaigns. Along with this, the candidates should also have the knowledge, experience, and skills to build rational data models, send emails using an email application, build complex email automation, and create reports of email tracking data. 

The exam for the credential contains 60 multiple choice questions to be completed within a duration of 90 minutes. The passing score for the exam is 65% and the registration fee is $200 exclusive of taxes.

3. Salesforce Pardot Specialist

To gain the certification of a Pardot Specialist, an individual should be able to build strategic marketing processes while incorporating tools like lead scoring, email marketing, and lead generation. The Salesforce Certified Pardot Specialist generally has 6-12 months of experience building and executing marketing workflows with the Pardot platform. The candidates should have the experience, skill and knowledge of the Pardot platform, should be able to manage Pardot marketing assets, automation and workflows, interpret metrics from Engagement History, understand administrative settings, troubleshoot and solve basic platform issues and understand Einstein features available and their comparison to Pardot score.

To clear the exam for the credential, a candidate needs to score 65% in the 90-minute long exam. The exam includes 60 multiple-choice questions. The registration fee is $200 excluding taxes.

Also Read: Get Started With Salesforce User Experience Designer Certification


These are the major Salesforce Certification programs. The candidates’ requirements and qualifications differ based on the field chosen. The Salesforce programs are certified and useful in various aspects across different cultures. 

S2LABS offers intensive training courses on Salesforce certification programs.

Reach out to us to know more about the Salesforce certification programs for your career.

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