Salesforce Marketing Cloud: A tool to Boost your Marketing by 352%

Formerly known as “Exact Target”, Salesforce Marketing Cloud is a software used for automation of Marketing and also for analytics of Customer behavior journey. It is a customer relationship management platform that helps marketers manage all customer-related marketing and campaigns.

This software helps a customer choose the right channel for marketing and help them build the right content based on their target audience.

Let us have a look at the benefits of using the Salesforce Marketing Cloud for a better marketing strategy.

Benefits & Uses of Salesforce Marketing Cloud

• It helps a business target the right audience with personalized email content while scaling and automating your email campaigns.
• Aligning & creating the platform for the right targeted audience becomes easier.
• Receiving filtered and targeted prospects data along with the history of your prospects to deliver relative content.
• Managing marketing relationships & campaigns with ease. Tracking campaigns help you fine-tune your content.
• With the Salesforce Marketing Cloud, you can segment and create a specified target audience based on your marketing campaigns and that too easily.

Experiencing Customer Relationship through various Channels

1. Mobile Studio

This helps you reach out to the customers on the go. For successful mobile campaigns, all you can do is design a message as simple as creating an SMS and learning how to do from here.

Your subscribers will stay updated on the developments of the business transaction and keeps track of the history of your target audience.

2. Email Studio

It helps you build and send personalized email content from newsletters to campaigns. Email studio helps you send product promotional messages, business transaction messages, and sales updates. Understanding it more in detail with the application through Salesforce Video.

3. Social Studio

Helps you organize your social media channels. Handling all your social media business accounts under a roof is now easier. It is a one-stop solution to manage and monitor all your posts in social media accounts. An overview of social studio.

4. Advertising Studio

Salesforce advertising studio helps marketers make digital advertisements in their social media channels like YouTube, Facebook, Instagram, Pinterest, and LinkedIn.

5. Web Studio 

Interactive and personalized web content is critical for attracting customers and with Web Studio this is easier. Web Studio provides you with tools to create dynamic web pages. You can also track your customers with the help of the insights and analytics provided by the Web Studio.

How does Marketing Cloud help you transform your business?

1. Transforming business is a key aspect as you stay ahead in the growing digital era. It helps your prospects identify you among other competitors.
2. It helps you understand your customer behavior online with the help of AI through the Marketing Cloud. Understanding your customers will help you curate your content for marketing that can reach them with ease.
3. It develops a digital marketing strategy with the automation of ads that win. Studying your profile data, Salesforce Marketing Cloud helps you realize the target audience and gives you a winning content for marketing. 
4. Helps to focus on nurturing your prospects and conversion to leads with automated marketing campaigns, marketing voice & messaging.
5. Managing all your customer interactions in one place.
6. Re-engaging your customer throughout the journey.