Salesforce Statistics 2025: Revenue, Market Share, Customers, Employees, Acquistions & More

Salesforce, a cloud computing and enterprise Software-as-a-Service company, was named the world’s #1 CRM provider by IDC (International Data Corporation) in 2024. This was the 11th consecutive year that Salesforce pioneered the CRM market.

Since 1999, Salesforce has pioneered the CRM landscape and become the first choice for businesses of all sizes, from small and midsize to Fortune 500 companies. It will continuously grow in 2025 in terms of the number of customers, employees, market share, revenue, and more. Here in this blog, we will shed light on the Salesforce statistics for 2025 demonstrating this growth.

Ready to get familiar with Salesforce Stats? Let’s get started.

Salesforce Revenue

Salesforce’s annual revenue has been steadily growing since 2004 when Salesforce went public on the New York Exchange (NYSE). Salesforce revenue was estimated at $176 million in 2005, which is expected to hit the milestone of $37.8 billion to $38.0 billion in the fiscal year 2025.

Salesforce Revenue 2025

Salesforce revenue is expected to reach $37.8 billion to $38.0 billion in 2025 from $34.9 billion in 2024. Here is a breakdown of Salesforce revenue for 2025 in each quarter:

Salesforce Revenue by Region in 2025

The Americas region is Salesforce’s biggest market worldwide. The USA and Canada are two of the biggest countries in this region. It alone made $18.5 billion of the total Salesforce annual revenue for fiscal year 2025 based on Q1, Q2, and Q3 financial results.

Europe is the second-largest market for Salesforce with an estimated $6.5 billion in revenue. The United Kingdom, Germany, Ireland, and the Netherlands are among the biggest countries in Europe.

The Asia Pacific region is the third-largest market for Salesforce with an estimated revenue of $2.9 billion in revenue. Australia and India are the two biggest countries in the Asia Pacific region.

Salesforce Revenue by Product in 2025

Sales services which include Sales Cloud, and other sales-related offerings are making the biggest part of Salesforce revenue in 2025. At the end of Q3 FY25, Sales services made $6.19 billion of the total revenue.
Services which include Service Cloud, and other products focused on customer services are making $6.2 billion in revenue.

Salesforce Platform and other services which include AppExchange, Slack, and more have generated an estimated $5.3 billion in revenue.

Marketing and commerce services which include Commerce Cloud, Consumer Goods Cloud, Marketing Cloud, and more generated an estimated $3.9 billion in revenue.

Integration and analytics platforms offered by Salesforce like Mulesoft and Tableau generated an estimated $4 billion in revenue.

Salesforce Revenue 2024

Salesforce revenue reached the threshold of $34.9 billion for fiscal year 2024 ended on January 31, 2024, an increase of 11% over the previous year. In 2024, Salesforce secured the rank among the world’s fastest-growing top-five enterprise software companies.

Subscription and support services were the major source of revenue generating around $32.54 billion (93% of Salesforce’s total revenue) followed by professional services with $2.32 billion in revenue.

Salesforce Revenue by Region in 2024

The Americas region with $23 billion (67% of Salesforce’s total revenue) is the leading market for Salesforce worldwide. Europe with $8 billion (23%) is the second largest market, followed by the Asia Pacific with $3 billion (10%) in revenue.

Salesforce Revenue by Product in 2024

Services-related Salesforce offerings made around $8.2 billion (25%) in revenue, followed by Sales with $7.5 billion (23%) of revenue. Together, revenue from Sales and Service-related offerings accounted for 48.25% of total subscription and support revenue in the fiscal year 2024.

The Salesforce platform and other services competed with Salesforce core services sales and services, generating approximately $6.6 billion (21%) in revenue.

Integration and analytics services made around $5.1 billion (16%), followed by Marketing and commerce with $4.9 billion (15%) in revenue.

Salesforce Revenue 2023

Salesforce’s annual revenue in 2023 was estimated at $31.3 billion, out of which $29 billion (approximately 93%) was generated through subscription and support services followed by professional services with $2.3 billion in revenue.

Salesforce Revenue by Region in 2023

The Americas region is accountable for 68% of the Salesforce total revenue equivalent to $21.25 billion. Europe with $7.17 billion, and the Asia Pacific with $2.93 billion were respectively second, and third-largest Salesforce markets worldwide.

Salesforce Revenue by Product in 2023

Sales and service-related Salesforce offerings collectively made around 48% of the total annual revenue in 2023. Sales brought in $6.8 billion and services $7.3 billion in revenue.

Salesforce platform and others brought in $5.9 billion in revenue. The revenue from marketing and commerce-related services was estimated at $4.5 billion. Data subscription and support revenue, which includes term and perpetual license revenue, was estimated at $4.3 billion.

Salesforce Revenue 2022

Salesforce’s annual revenue for 2022 was estimated at $26.5 billion. The major part, $24.6 billion (around 93% of the revenue) was brought in by subscription and support services, followed by Professional services with $1.8 billion in revenue.

Salesforce Revenue by Region in 2022

The Americas region generated approximately $18 billion in annual revenue. Europe with $6 billion, and the Asia Pacific with $2.5 billion in revenue, respectively were the second and third-largest Salesforce markets globally.

Salesforce Revenue by Product in 2022

Service and Sales-related Salesforce offerings collectively made 50% of Salesforce’s yearly revenue for 2022. Sales brought in $6 billion, and Service $6.5 billion in revenue.

The revenue from the Salesforce platform and other services was estimated at $4.5 billion. Marketing and commerce-related offerings generated around $3.9 billion, followed by data subscriptions and support services with $3.8 billion in revenue.

Salesforce Revenue From 2005 to 2025

From 2005 to 2024, Salesforce’s revenue has grown from $176 million to $34.9 billion with a CAGR of 32.10%. This steady growth is expected to continue, by 2026 Salesforce is projected to reach the milestone of $50 billion in revenue with an average CAGR of 18%.

Salesforce Revenue Growth Year-over-Year (YoY)

As shown earlier, Salesforce has grown constantly since 2005. The revenue has seen steady growth with no decline. Here is a revenue growth year-over-year analysis to find the average growth rate;

The high growth rate of Salesforce from 2006 to 2009 contributed to businesses’ rapid adoption of cloud-based solutions. As a trailblazer in customer relationship management, Salesforce experienced a higher growth rate. From 2023, Salesforce revenue growth is rapidly declining. This decline could be due to intense competition in the CRM market, and saturation.

Salesforce Revenue by Country From 2005 to 2025

From 2005 to 2025, the Americas region made up an average of 70% of Salesforce’s total revenue. Salesforce is an established name in the Americas, and a larger number of customers including Fortune 500 companies are using the Salesforce CRM. Furthermore, this was the first region that adopted Salesforce products yielding a strong foundation for the growth.

Europe region made up 17% of total Salesforce revenue. The growing popularity of Salesforce in Europe-specific countries like the United Kingdom, Germany, Ireland, Netherlands, and more is fueling revenue growth. In 2022, Salesforce saw its highest revenues ever from Europe, making up about 23% of its total revenue made for the year. The same revenue growth is expected to continue in 2025 as well.

Asia Pacific is the third-largest contributor to Salesforce revenue. From 2005 to 2025, an average of 9.18% of Salesforce’s total revenue comes from Asia Pacific. Some of the largest markets in this region include India and Australia.

Salesforce India’s revenue was estimated at ₹9116.3 crores ( approximately $1.104 billion) on 31 March 2024 representing a 36% growth from the last year. This shows that Salesforce is expanding its customer base in the Asia Pacific region, especially in countries like India by introducing more affordable CRM solutions like Starter Suite starting at $2000 per user/month.

Salesforce Revenue by Segment​ From 2013 to 2025

Salesforce revenue is divided into two segments – subscription and support, professional services, and others. The major part of Salesforce revenue comes from subscription and support services. Approximately 94% of Salesforce’s total revenue, estimated at $26.23 billion (based on FYQ1, Q2, and Q3 financial results) in fiscal year 2025, stems from subscriptions and support.

*Note: Revenue figures for 2025 are based on the Salesforce financial results for Q1, Q2, and Q3 released for fiscal year 2025.

Salesforce Employee Count

Salesforce is an employee-centric company recognized by several awards such as;

• Ethisphere’s World’s Most Ethical Companies 2024 (15th time)
• Fortune World’s Most Admired Companies 2024 (10th consecutive year)
• Fortune 100 Best Companies to Work For 2024 (15th consecutive year)
• Fortune America’s Most Innovative Companies (2nd consecutive year)

Salesforce is investing in the well-being of its employees and equal growth opportunities. This allowed Salesforce to attract and retain the world’s best talent.

Salesforce Number of Employees in 2024

Salesforce had 72,682 employees, 8.45% reduced workforce compared to 2023. Salesforce had 79,390 employees in 2023, and for the first time in its history, Salesforce reduced its workforce in 2024.

The decline in the number of employees at Salesforce is attributed to the restructuring plan announced by Salesforce at the beginning of 2023. Salesforce planned to reduce the workforce count by 10%, roughly equivalent to 7000 employees.

Salesforce Number of Employees From 2005 to 2024

The Salesforce employee count has grown significantly. In 2005, the number of Salesforce employees was estimated at 767, fast forward to 2024 Salesforce had 72,682 employees.

The number of employees at Salesforce has grown by nearly 94% since 2005. This growth is the result of the company’s global market extensions, strategic acquisitions, and continuous product development.

Salesforce has been recognized among the top 5 employers in countries including France, Spain, and the Netherlands.

Here is the Salesforce total employee count from 2005 to 2024;

How Many Employees at Salesforce in the United States?

As of January 31, 2024, Salesforce had 72,682 employees out of which 51% are located in the United States. This is equivalent to 37,068 employees.

Salesforce has 18 offices in United States cities like Atlanta, Austin, Bellevue, Boston, Burlington, and Cambridge, and worldwide corporate headquarters in San Francisco.

Salesforce’s corporate headquarters in San Francisco is a 61-story tower where approximately 10,000 employees work. (Source: KTVU)

How Many Employees at Salesforce are Male?

As of January 31, 2024, 64% of the Salesforce workforce is identified as men which is equivalent to 46,516 employees.

How Many Employees at Salesforce are Female?

As of January 31, 2024, 36% of the Salesforce employees are identified as women, equivalent to 26,165.

How Many Employees Does Salesforce Have in India?

Salesforce had over 13,000 employees in India in 2024 working across offices in Hyderabad, Mumbai, Gurgaon, Bangalore, and Jaipur.

How Many Customers Does Salesforce Have?

Since 2005, Salesforce customers have grown exponentially. From 13,900 customers in 2005 to over 1,50,000 customers in 2025, Salesforce is serving businesses of all sizes and different industries.

Salesforce was disclosing the number of customers from 2005 to 2016 in its annual reports. However, after 2016, Salesforce shifted its focus from customer numbers to other performance metrics like revenue, market share, employee count, and more.

Here is the breakdown of Salesforce customer numbers from 2005 to 2025;

The exact number of companies that use Salesforce is not provided by Salesforce, but the consistent revenue growth indicates the growing number of customers over the years.

Companies that Use Salesforce

Salesforce CRM is used by companies of all sizes. Here we have compiled a list of the companies that use Salesforce CRM;

• Spotify
• Amazon Web Services
• Toyota
• Cannon
• L’Oréal Americas
• T-Mobile
• Walmart
• American Express

What Companies Use Salesforce in the USA?

The USA has the highest number of companies using Salesforce. Here we have compiled a list of the USA-specific organizations using Salesforce:

What Companies Use Salesforce in the United Kingdom (UK)?

How many customers does Salesforce have in the United Kingdom? Here is the list of companies of different sizes and industries that are Salesforce to grow:

What Companies Use Salesforce in Canada?

Here is a list of companies who use Salesforce in Canada;

• Ag Growth International
• SkipTheDishes
• Loopio
• Canada Drives
• Influitive
• Alta West Capital
• Best Buy Canada
• BlackBerry
• Devolutions
• Durabuilt

What Companies Use Salesforce in Australia?

Here is the list of companies who use Salesforce in Australia;

• Australian Football League (AFL)
• R.M.Williams
• pay.com.au
• Flight Centre

What Companies Use Salesforce in India?

Here is the list of the companies that use Salesforce in India to stay competitive and deliver the best experience to their customers:

What Percentage of Fortune 500 Companies Use Salesforce?

According to the Salesforce annual reports, around 90% of Fortune 500 companies use Salesforce CRM to drive productivity, customer relationships, and profitability.

Fortune 500 Companies Using Salesforce

Here we have compiled a list of the Fortune 500 companies that are using the Salesforce CRM:

• American Express
• Samsung Electronics
• General Mills
• Walmart
• Amazon
• Microsoft
• FedEx
• Best Buy
• Coca-Cola
• U.S. Bancorp
• Pacific Life
• Mercedes-Benz Group

Salesforce Customers by Industry

As said earlier, Salesforce is the most popular choice among organizations of all sizes, and industries. Here we have compiled a list of Salesforce customers by industry:

Healthcare Companies Using Salesforce

Salesforce is offering tailored solutions for the healthcare industry named Health Cloud. It combines both clinical and non-clinical data in one place to facilitate personalization and automation. Here we have combined a list of Salesforce healthcare customers leveraging Health Cloud and other products:

• Baptist Health
• Narayana Health
• Healthcare Global Enterprises Ltd (HCG)
• Precina
• Simplyhealth
• Humana
• Ovation Medical
• MIMIT Health
• Novartis
• Hologic
• Priority Health

Insurance Companies Using Salesforce​

Salesforce offers Financial Services Cloud, an industry-specific AI-powered CRM tailored for banking, insurance, wealth & asset management organizations. Here we have compiled a list of the Salesforce insurance customers:

• AAA Washington
• Pacific Life
• Holmes Murphy
• Humana
• AAA – The Auto Club Group

Banking Companies Using Salesforce

Here is a list of the Salesforce banking customers​:

• Standard Bank
• Mascoma Bank
• Banco Inter
• Ponce Bank
• RBL Bank
• Kotak Mahindra Bank

Manufacturing Companies Using Salesforce

Salesforce offers Manufacturing Cloud, an industry-specific cloud allowing organizations to unify and manage the entire value chain. Additionally, it offers solutions like Connected Assets, and Rebate Management to expand the capabilities of Manufacturing Cloud furthermore. Here is a list of the Salesforce manufacturing customers:

Retail Companies Using Salesforce

Salesforce offers a range of retail solutions tailored for fashion, grocery, restaurants, mass merchants, drug, and convenience retail stores. Additionally, it also offers Retail Cloud helping retailers to personalize the in-store shopping experience, and maximize sales powered by AI.

Here we have compiled a list of the Salesforce retail customers:

Automotive Companies Using Salesforce

Salesforce Automotive Cloud unifies all the customer data from purchases, service history, warranties, and in-app features, allowing companies to personalize customer experiences at each touch point. Here is a list of the Salesforce automotive companies:

• Ford Motors
• CarMax
• Mercedes-Benz
• Vindis Group
• Bentley Motors
• Pirelli
• H.R. Owen
• Mahindra & Mahindra
• TVS Motors

Educational Organizations Using Salesforce

Salesforce Education Cloud, a purpose-built AI CRM to support the entire education to deliver world-class education. Here is a list of the Salesforce education customers:

• REVA University
• UNLV ( University of Nevada)
• Alumni Association of the University of Michigan (AAUM)
• Arizona State University (ASU)
• George Mason University
• Oakland Unified School District
• Texas A&M Foundation
• University of East Anglia
• San Mateo County Community College District

Real Estate Companies Using Salesforce

Salesforce is helping real estate companies to put all their data in one place, so stakeholders and customers are on the same page. It helps real estate companies streamline processes and operations to deliver a connected, personalized experience. Here is a list of the Salesforce real estate customers:

• Crexi
• Kalpataru
• Lennar
• Ray White Bendigo

Nonprofit Organizations Using Salesforce

Salesforce Nonprofit Cloud, a unified platform is helping nonprofit organizations nurture relationships, fundraising, measure program outcomes, and eliminate the data silos to drive the world for the better tomorrow.

Salesforce has more than 56,000 nonprofit and higher education organizations leveraging the Salesforce CRM.

Here is a list of Salesforce Nonprofit customers:

• American-Lebanese Syrian Associated Charities (ALSAC)
• Boys and Girls Clubs America
• WWF Netherlands
• Make-A-Wish
• Riverside Housing

Salesforce Customers by Cloud

Salesforce offers a wide range of products catering to different aspects of an organization from sales, service, marketing, and more. Here we have created a list of the Salesforce customers segmented by the cloud they are using:

Salesforce Sales Cloud Customers

Sales Cloud is recognized as the leader among all sizes of businesses from small businesses, to mid-size, and enterprises to close more deals.

• U.S. Bank
• American Express
• Holmes Murphy
• Grammarly
• Alumni Association of the University of Michigan (AAUM)
• Crexi
• Grubhub
• Wonolo
• Make-A-Wish
• Arizona State University (ASU)

Salesforce Service Cloud Customers

Service Cloud helps organizations develop positive experiences from first contact to final resolutions. Driven by AI-powered innovations, it allows low-touch customer inquiries to be handled by AI agents, allowing humans to focus on high-touch tasks.

Here is a list of the Salesforce Service Cloud customers:

• OpenTable
• Wiley
• Fisher & Paykel
• Simplyhealth
• AAA – The Auto Club Group
• Uber Eats
• U.S. Bank
• Holmes Murphy
• Mascoma Bank
• Turtle Bay Resort
• ​​Iron Mountain

Salesforce Marketing Cloud Customers

Marketing Cloud is helping businesses with a unified view of the contextual data of each customer allowing them to deliver personalized experiences.

Here is a list of the Salesforce Marketing Cloud customers:

• Gucci
• Williams-Sonoma
• Make-A-Wish
• General Mills
• Arizona State University (ASU)
• Mercedes-Benz Silver Arrows
• Formula One
• Heathrow Airport
• Halfords
• Wellness Extract
• The Adecco Group
• Texas Tech University

Salesforce Commerce Cloud Customers

Commerce Cloud is helping B2B, B2C, and D2C businesses in creating a highly personalized experience. From setting up the storefront, and managing commerce channels to orders, and payments, it helps across all operations.

Here is a list of the Salesforce Commerce Cloud customers:

• Santander UK
• R.M.Williams
• Pepe Jeans India
• ReserveBar
• Yeti
• Heathrow Airport
• Bucherer
• Halfords
• Saks
• Siemens
• Fisher & Paykel
• Neolait

Salesforce Data Cloud Customers

Data Cloud is a Salesforce native data engine that allows data from any source in your organization safely and securely. It offers pre-built connectors to connect data from sources like Amazon EC2, Adobe Commerce, and more.

Here is the list of Salesforce Data Cloud customers:

• pay.com.au
• Air India
• Wyndham
• FedEx
• Kawasaki
• Mascoma Bank
• Formula 1
• Heathrow Airport
• Baptist Health

Companies Using Agentforce

Agentforce is an autonomous AI application that allows you to build any AI agent from scratch with role-specific skills. Since 2017, Agentforce has been growing in popularity. Here we have compiled a list of the companies using Agentforce:

• Secret Escapes
• Precina
• AAA Washington
• Adecco Group
• Mike Morse Law
• ezCater
• Carnegie Learning

Salesforce Market Share

Since 2018, Salesforce has emerged as a top player in the customer relationship management (CRM) field. It has outperformed major competitors like Microsoft, Oracle, SAP, and Adobe. As of 2024, Salesforce CRM holds a significant 21.7% of the market share. This is more than the combined market shares of its competitors – Microsoft with 5.9%, Oracle with 4.4%, SAP with 3.5%, and Adobe with 3.4%.

Source: Statista

Salesforce continues to enjoy the biggest market share in CRM across multiple regions and applications. International Data Corporation (IDC) ranked Salesforce as a leader in the CRM market share in the following regions:

• North America
• Latin America
• Western Europe
• Asia-Pacific (including Japan)

Beyond this, IDC also ranked Salesforce as a leader in the following application categories market share:

• Sales (12th times)
• Customer service (11th time)
• Marketing (5th year)

Companies Acquired by Salesforce

Since the early days, Salesforce had a clear vision of offering a comprehensive solution to its customers. Salesforce acquired companies as part of its growth strategies and expanded its offerings to meet all the customer’s needs under one roof.

Here is a list of the companies acquired by Salesforce from 2016 to 2024:

Conclusion

Salesforce Statistics 2025 highlights the Salesforce journey of growth. Since 2018, Cyntexa has been the partner in the growth of Salesforce. As a Salesforce Summit partner, we have worked with global businesses from small to large organizations. Cyntexa has helped businesses drive digital transformation leveraging the power of the Salesforce platform. We have enabled our customers to gain valuable insights into their customers, processes, and operations, enabling them to make better decisions and increase their profitability. Cyntexa is dedicated to providing the best Salesforce consulting experience.

AUTHOR

Vishwajeet Srivastava

Salesforce Data Cloud, AI Products, ServiceNow, Product Engineering

Co-founder and CTO at Cyntexa also known as “VJ”. With 10+ years of experience and 22+ Salesforce certifications, he’s a seasoned expert in Salesforce Data Cloud & AI Products, Product Engineering, AWS, Google Cloud Platform, ServiceNow, and Managed Services. Known for blending strategic thinking with hands-on expertise, VJ is passionate about building scalable solutions that drive innovation, operational efficiency, and enterprise-wide transformation.