Salesforce B2B2C Commerce: Maximize Business Opportunities And Scale Growth

Interested in expanding your eCommerce business beyond B2B and B2C? Salesforce B2B2C Commerce Cloud blends these two eCommerce models. By diving deeper into it, explore how B2B2C commerce can lead to new growth opportunities for eCommerce businesses.

The traditional eCommerce business model has been heavily influenced by B2B and B2C businesses. As eCommerce expands, businesses are adopting hybrid business models that combine B2B and B2C services to grow. Salesforce Commerce Cloud is enabling eCommerce businesses on their journey of adopting a hybrid model called B2B2C.

Here in this blog, we will present you with a deeper understanding of what is Salesforce B2B2C commerce, its features, benefits, and pricing.

Ready to learn more? Let’s get started with a basic understanding of what B2B2C commerce is.

What is B2B2C Commerce?

B2B2C (Business-to-Business-to-Consumer) is a business model where a business partners with another business to reach end customers.

To explain this simply, let’s consider an e-commerce business ABC which sells smartphones. With time, businesses realize the interest of their customers to purchase accessories along with smartphones. Instead of manufacturing Smartphone accessories on its own, business A collaborates with Business XYZ, which manufactures smartphone accessories.

The collaboration enables business ABC to expand its offerings to its end customers. Similarly, business XYZ will benefit from an increased customer base of business ABC to maximize its reach. Further, business XYZ no longer had to maintain an eCommerce store to reach its customers. The customers know they are purchasing smartphone accessories from business XYZ, so the business also benefits from the increased brand recognition.

Customers also benefit from this partnership, since they get complete smartphone accessories to make working with their smartphones easier.

This is how B2B2C businesses work and grow with each other.

What is Salesforce B2B2C Commerce Cloud?

The B2B2C Commerce platform is built on top of the Salesforce Lightning Platform. This platform gives eCommerce businesses an easy way to grow and scale their business by allowing them to have one unified view of their customers and partners.

Salesforce B2B2C Commerce unifies all the business operations across B2B, B2C, and D2C. The B2B2C Commerce model allows businesses to create an intelligent, personalized shopping experience for their customers in collaboration with their partners.

Features of Salesforce Commerce Cloud

Here, explore the feature of the Salesforce Commerce Cloud:

1. Customer and Partner Management

B2B2C commerce deals with both businesses and customers. Therefore, B2B2C Commerce creates a single source of truth for businesses across B2B, B2C, and order management. So ever.

B2B2C Commerce uses Salesforce to track customers through their entire shopping journey, so businesses can analyze consumer behavior and create personalized services to ensure growth.

2. Product Recommendations

B2B2C Commerce driven by the industry’s proven AI provides businesses with the right production recommendations for their customers based on their preferences, shopping habits, and so on.

3. Order Management

With Salesforce Commerce Cloud, payments, orders, cancellations, returns, and inventory management can be seamlessly tracked to ensure seamless order management.

4. Declarative Experience Management

The B2B2C model provides businesses with drag-and-drop tools that simplify the process of creating end-to-end customer experiences. Moreover, mobile view pages allow for pixel-perfect mobile design.

5. Marketing Automation

Commerce Cloud brings automation to the eCommerce business processes by leveraging Einstein AI, bringing personalization at a scale into the eCommerce business universe.

6. Store Management

The workspace feature of B2B2 Commerce Salesforce makes managing stores efficient. With Salesforce’s language and currency support, businesses can conveniently extend their store reach across borders without being limited by geography.

Experience Builder allows you to create and modify store pages easily. You can easily change themes, configure menus, add content, and apply other settings to make the store highly tailored to the needs of your customers with Experience Builder.

7. Omnichannel Inventory

With the Salesforce Omni Channel Inventory that is integrated into B2B2C Commerce, you can keep complete information about inventory availability.

8. Multi-Factor Authentication

Multi-Factor authentication strengthens the security of eCommerce businesses against common threats like phishing attacks, credentials stuffing, and account takeovers.

Benefits of Salesforce Commerce Cloud for B2B2C Commerce

Salesforce Commerce Cloud brings several benefits for B2B2C commerce making it more apt to customer needs. Let’s figure out the benefits of B2B2C Commerce Cloud here in detail:

1. Trusted Platform

B2B2C Commerce Cloud is built on the world’s #1 CRM Salesforce, which means you can expect a high level of trust. Salesforce has been acknowledged for its dependability and connecting businesses to better serve their customers.

2. Improved Customer Experience

Salesforce’s greatest benefit lies in its ability to customize services for businesses. Commerce Cloud keeps track of users’ interactions from the initial point of contact to converting them into customers. The data allows businesses to learn more about their customers’ needs and craft their services in a way that will improve their customers’ engagement.

You can also check here how Salesforce B2C Commerce Cloud can help to increase sales.

3. Enhanced Collaboration With Partners

Alongside customers, partners are valuable elements of the B2B2C business model. Commerce Cloud helps businesses stay abreast of their transactions with partners in a centralized place. On the other hand, partners stay informed about sales made through the platform. In this way, transparency is created which is key to a long-lasting relationship between the business and the partners.

4. Internalization of B2B2C Business Store

A drag-and-drop tool allows businesses to establish multiple customizable storefronts for different locations without having to know hefty coding. With all these storefronts managed from a single point of management, businesses can scale freely without being constrained by location.

Furthermore, Salesforce support for multiple currencies and language make it easy to apply location-based customization in the storefront to ensure maximum engagement on it.

5. Advanced Analytics

Commerce Cloud comes with advanced analytics and reporting capabilities to present businesses with valuable insights into their customer’s behaviors and preferences.

6. Mobile-Focused Business

The future of e-commerce lies with mobile devices. Salesforce Commerce Cloud provides businesses with mobile-responsive eCommerce storefronts to ensure a smooth customer experience on smartphones and tablets.

You can also check here the benefits of Salesforce Commerce Cloud for E-commerce businesses.

B2B2C Commerce Salesforce Pricing

The Salesforce B2B2C platform is designed to help businesses grow together by putting their growth first. Growing with businesses is one of its core values. It charges a 1% GMV rate when billed annually.

It allows businesses to quickly launch and expand their business with direct-to-consumer channels, with just 1% of their total GMV, enabling them to quickly grow.

Salesforce B2B2C Commerce for small and medium businesses is affordable and worthwhile. It is one of the great platforms for eCommerce businesses to launch connected D2C experiences to sustain and grow in the market.

Final Take

Salesforce Commerce Cloud is one of the most important tools for businesses in the eCommerce industry. Through a single backend, they can manage everything from customers and partners to inventory and orders.

The Commerce Cloud lets businesses engage with their customers better and drive sales in an increasingly competitive eCommerce sphere.

B2B2C Commerce Cloud is certainly a lucrative decision for businesses that want to fight off the competition by extending their capabilities. Business owners can enjoy customer satisfaction similar to B2C and growth similar to B2B through this solution.

Interested in using B2B2C Commerce to grow your business? Looking for  Salesforce Implementation Services? Cyntexa is an approved Commerce consulting partner to help you implement customized B2B2C solutions in your business. Integrated with third-party integrations, the Commerce Cloud can empower your business to drive revenue efficiently with smooth management of business operations.