Salesforce Pardot integration is the process of integrating these two platforms to ensure seamless data synchronization between them.
Salesforce Pardot connector is a pre-built integration developed by Salesforce that enables data synchronization between these two platforms.
The most common objects that can be synced between Salesforce and Pardot include leads, contacts, account opportunities, custom objects, and more. You can decide which object can be synched.
The main difference between Pardot and Salesforce is that Pardot is a B2B marketing tool while Salesforce is a complete CRM for every business aspect from sales to service to marketing.
Salesforce Pardot is used for B2B marketing automation which helps businesses to track prospects' behavior to ease the process of nurturing them. The most common use cases of Pardot include lead scoring, email marketing, lead assignment, etc.
Both Salesforce Marketing Cloud and Pardot are marketing automation tools. The main difference between SFMC and Pardot is in their target audience and features. Pardot is more centered on B2B businesses, while SMFC offers features most suitable for B2C businesses.