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Salesforce Marketing Cloud helps marketers manage the customers’ journey from Marketing to Sales, Sales to Service and much more. The platform helps save more time with excellent features to design email marketing campaigns, curate content for marketing and build lasting customer relationships.
With the Email Studio available for the Basic Edition, you can upgrade to other editions to add Mobile Studio, Social Studio, Advertisement Studio, and Web Studio, based on the growth of your business.
Let us have a closer look at the types of Editions accessible in the Salesforce Marketing Cloud.
The Edition focuses on Email Marketing with the features to design personalized email content for Email Campaigns, Newsletters, and Promotional Emails.
Built on Basic Edition, Pro Edition offers Data Segmentation, Automation, Predictive Intelligence, and Journey Builder along with building dynamic Email Marketing Campaigns.
Corporate Edition provides features like Cross Channel Journey building through Mobile, Email, and Web along with Einstein capabilities for personalized communication in addition to the features of Professional Edition.
This edition has expanded features for the multi-level organization with Business Units to promote multiple brands. This Edition also comes with the features of Corporate Edition in addition to leveraging customer journeys across cross channels.
For your convenience, we have tabled the comparison of Key features available in each Edition.
*Cost might vary with additional features. Reach out to us know which edition can serve your business better.
Any multi-level organization with multiple brands and a diverse user base can avail the features of Enterprise 2.0 Salesforce Marketing Cloud Edition. In Enterprise 2.0, the organizational Nodes are called the Business Units. In a multi-level organization, the Top-Level unit is the controller of the personalized content for marketing campaigns. These personalized content can then be shared globally with the following Business units to customize as per their local market.
Let us discuss some of the key features of Enterprise 2.0
|The lock and Publish allows limited email content access to the members allow limited Email Content access to the members listed under this feature. Once published to the members, you can lock down some or all of the content depending on business needs.||The Top-level Business Unit will curate a personalized content which can then be shared with other Business Units to share as local content. Thus Enterprise 2.0 supports multiple Business units categorized across the globe.|
|The lock and publish members can only decide upon the time to send the emails but the content remains unaltered.||The Child Business Units can customize the content to share the same as the local content.|
|Email Content is published to the channel member for promotion and campaigns.||The Content is shared globally throughout the Enterprise.|
|Use of Global Folder for sharing content||Shared Folders are used to move content to other business units.|
|Personalization Strings are used to insert the display name and email Id of the sender. Parent Account like the lead account or the owner account can be personalized.||Every business unit gets its own SenderProfile based on the filters by which the business units are classified.|
The following are the key findings from a recent survey conducted by Salesforce Marketing Cloud to understand the audience’s needs for platforms like Enterprise 2.0
Source Credits: State of the Connected Customer, 2nd Edition, by Salesforce Research Team from March – April 2018.
Now that we have understood the need of Enterprise 2.0 for marketing, let us see the best we can make out of the features in Enterprise 2.0
You can always start with the Basic Edition and upgrade to other Edition as the business grows and Cyntexa helps you to choose the right Edition for your Business keeping in mind the utmost needs for the growth of your business.